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©
What Is Your Image
 Of The Future?




                     ©
Two Brands




             ©
Key Lesson:
The future
 creates the
 present….


       ©
Future Not a Mystery
                Dynamics
 Demographic
 Technology Advances
 Environmental & Energy
  Issues to Foreground
 Economic Uncertainty &
  Global Integration
 Consumer & Brand Trends


                       ©
A Survey from TrendWatching®




Trendwatching.com
                       ©
Generations 2020




                   Post
 Generation X
                   Millennial …
 …now 40-55
                   now 1-19

                    ©
Age Wave In Action

MALE                                    FEMALE




  1030 Days until the first Boomer turns 65
                                        ©
Aging the Home
   1st Floor Master
 
                          Easy tools
                        
  Dual Suites
                         Simple time savers
  Wide hall ways
                         Do it for me services
  Ramps, slopes
                                        size
                        Decreasing
  Contrasting Steps
                            & cost by one-
  Rocker switches
                            half
  Lower, even
   adjustable
   counters

                                      ©
Communicating                                         Gaming
 
     Sharing                                               Learning
 
     Buying & Selling                                      Searching
 
     Exchanging                                            Analyzing
 
     Creating                                              Growing                   up
 
     Meeting                                               Evolving
 
     Dating
 
     Collecting
 
     Coordinating
 
     Evaluating
 




         Digital Natives & Digital Immigrants
                        Marc Prensky originated “digital native” term and this list
                                                                                      ©
Customer Driven, Customized,
Accountable, Visual, Crazy-New Net




                           ©
Nanotechnology

                 Konarka Technologies
                 Technology Review July/August 2004

                                            ©
Environmental
 tipping points
 visible




           ©
What to do?




              ©
Conservation Opportunity
            An increase in
            conservation from 1%
            to 2% a year,
            compounded over
            100 years, combined
            with population
            leveling, means that
            in 2100 nine billion
            could live at
            European standard
            yet expend half the
            energy used today.
                       ©
Greening the Home
   22% of electricity      Advanced gas hot
                        
                           water heater –
   used for lighting
                           20-30% savings
   in U.S.
                          Solar & On-demand
  Switch to
                          Roof-top Solar
   alternatives
                          Passive energy
   saves 80 coal
   plants or 30
   nuclear plants
  Integrated
   Controls –
   50-80% savings
                                     ©
Economic Rough Water


   Rapid
                Debt
 Innovation
                Drag
 Technology
Convergence




 Spending       China
  Wave          India
  Wanes
                        ©
Silver Lining
It is such an amazing time to be alive.
Everywhere you turn, you can find some
opportunity, in ways and amounts that go
far beyond what was true 30 years ago.
The next 20 years will see a logarithmic
increase in businesses to create, in new
discoveries, and in things that can be
done that could never be done before.
                Mark Anderson, SNS



                                     ©
Consumers & the Future
     Really Real
 
     Eco-Embedded
 
     Branded Brands
 
     Brand Butlers
 
     Best of the Best
 
     Upgrade Anything
 
     DIFM
 
     MIY
 
     Mini-Preneurs
 
     Retail Renaissance
 
     Ecommerce – Try
 
     What is Your Story
 



                          ©
REALLY REAL




It’s only just begun
  Trendwatching.com
                       ©
ECO-EMBEDDED




“Carbon Zero” credit card
   Trendwatching.com

                            ©
BRANDED BRANDS




Philips + NIVEA / Bosch + Kraft + Starbucks
  Trendwatching.com
                                        ©
BRAND BUTLERS




Real world product placement
  Trendwatching.com

                               ©
BEST OF THE BEST




One generation’s indulgence is the next’s necessity
   Trendwatching.com
                                       ©
UPGRADE ANYTHING




Samsung’s take on washing machines and printers
  Trendwatching.com
                                     ©
UNFIXED - DIFM




Trendwatching.com


                    ©
MIY | MAKE IT YOURSELF




Desktop Factory
   Trendwatching.com
                       ©
MINIPRENEURS




Trendwatching.com

                    ©
RETAIL RENAISSANCE




VivoCity, Singapore
  Trendwatching.com
                      ©
ECOMMERCE | TRY




Let avatars do the work
   Trendwatching.com
                          ©
What will be your
 future story?

                    ©
The future is
                        something
                            we do.
The future is not
something that just         Glen Hiemstra
happens to us.                Futurist.com

                              ©

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Future of Retail, Glen Hiemstra - Futurist Speaker

  • 1. ©
  • 2. What Is Your Image Of The Future? ©
  • 4. Key Lesson: The future creates the present…. ©
  • 5. Future Not a Mystery Dynamics  Demographic  Technology Advances  Environmental & Energy Issues to Foreground  Economic Uncertainty & Global Integration  Consumer & Brand Trends ©
  • 6. A Survey from TrendWatching® Trendwatching.com ©
  • 7. Generations 2020 Post Generation X Millennial … …now 40-55 now 1-19 ©
  • 8. Age Wave In Action MALE FEMALE 1030 Days until the first Boomer turns 65 ©
  • 9. Aging the Home 1st Floor Master   Easy tools     Dual Suites   Simple time savers   Wide hall ways   Do it for me services   Ramps, slopes size  Decreasing   Contrasting Steps & cost by one-   Rocker switches half   Lower, even adjustable counters ©
  • 10. Communicating  Gaming   Sharing  Learning   Buying & Selling  Searching   Exchanging  Analyzing   Creating  Growing up   Meeting  Evolving   Dating   Collecting   Coordinating   Evaluating   Digital Natives & Digital Immigrants Marc Prensky originated “digital native” term and this list ©
  • 11. Customer Driven, Customized, Accountable, Visual, Crazy-New Net ©
  • 12. Nanotechnology Konarka Technologies Technology Review July/August 2004 ©
  • 15. Conservation Opportunity An increase in conservation from 1% to 2% a year, compounded over 100 years, combined with population leveling, means that in 2100 nine billion could live at European standard yet expend half the energy used today. ©
  • 16. Greening the Home 22% of electricity Advanced gas hot     water heater – used for lighting 20-30% savings in U.S.   Solar & On-demand   Switch to   Roof-top Solar alternatives   Passive energy saves 80 coal plants or 30 nuclear plants   Integrated Controls – 50-80% savings ©
  • 17. Economic Rough Water Rapid Debt Innovation Drag Technology Convergence Spending China Wave India Wanes ©
  • 18. Silver Lining It is such an amazing time to be alive. Everywhere you turn, you can find some opportunity, in ways and amounts that go far beyond what was true 30 years ago. The next 20 years will see a logarithmic increase in businesses to create, in new discoveries, and in things that can be done that could never be done before. Mark Anderson, SNS ©
  • 19. Consumers & the Future Really Real   Eco-Embedded   Branded Brands   Brand Butlers   Best of the Best   Upgrade Anything   DIFM   MIY   Mini-Preneurs   Retail Renaissance   Ecommerce – Try   What is Your Story   ©
  • 20. REALLY REAL It’s only just begun Trendwatching.com ©
  • 21. ECO-EMBEDDED “Carbon Zero” credit card Trendwatching.com ©
  • 22. BRANDED BRANDS Philips + NIVEA / Bosch + Kraft + Starbucks Trendwatching.com ©
  • 23. BRAND BUTLERS Real world product placement Trendwatching.com ©
  • 24. BEST OF THE BEST One generation’s indulgence is the next’s necessity Trendwatching.com ©
  • 25. UPGRADE ANYTHING Samsung’s take on washing machines and printers Trendwatching.com ©
  • 27. MIY | MAKE IT YOURSELF Desktop Factory Trendwatching.com ©
  • 30. ECOMMERCE | TRY Let avatars do the work Trendwatching.com ©
  • 31. What will be your future story? ©
  • 32. The future is something we do. The future is not something that just Glen Hiemstra happens to us. Futurist.com ©