The Tagximity Suite is a powerful backend allowing you to handle your NFC and QR code campaigns. Feel free to try it, visit www.tagximity.com

1. November 2011
www.tagximity.com
www..com Your QR & NFC Tag provider

2. › Market Information & Trends
1 2
» The Digital Revolution
The living room
50’s-90’s 2000 Nowadays
Pre-1950’s
> Advertisement & Communication extended from broadcast media such as TV to the PC
“second screen”
> Transition into the mobile phone “third screen” also represents the convergence with
other media.
www.tagximity.com
www..com Your QR & NFC Tag provider

3. › Market Information & Trends
1 2
» The Digital Revolution
> Advertisers´ ROI in traditional media has been dramatically reduced
> Consumers have different needs and technology must permit segmented
and adapted messages.
> Consumers select when to be impacted by publicity and through which
media channel.
From “the brand
To “the consumer talking to the brand”
talking
and “consumers talking to each other”
to the consumer”
Emotional & Proximity Marketing Technologies are the solution to provide brands
with the ability to connect with their consumers, building a meaningful dialogue
of engagement between the brand and the consumer
www.tagximity.com
www..com Your QR & NFC Tag provider

4. Our NFC & QR Product
Tagximity
www.tagximity.com
www..com Your QR & NFC Tag provider

5. » Tagximity- Why?
> Get accurate target and geo-target segmentation for niche marketing.
> Customize the message per location
> Increase target engagement and experience through new
communication channels created by innovative technologies.
> Create Viral Marketing and Word of Mouth.
> Increase your ROI through a better target understanding, innovative
media, cross marketing solutions and one-to-one marketing strategy.
> Guide your customer up to the purchase using intelligent tactics, now
possible through this technology.
> Provide a TAG or QR code once and reuse it with multiple campaigns.
> In-Store Marketing: Promote your marketing message around different
parts of the Store (Geo-Targeting).
www.tagximity.com
www..com Your QR & NFC Tag provider

6. 1 > Interaction with TAG
» Tagimity End User Overview
2 > Reception of Content
2
3 > Transparently
collecting interaction
with Tagximity servers
1 Redirection
Interaction
Data Transmission > ReadOnly NFC tech.
> Short URL for fast redirection > No power supply
Marketing URL
> Example:
> Provided by the
http://tagx.me/t/a9xL
Merchant Application
» Alternative * > Unlimited possibilities
Reporting
1 * > QR Code TAG.
Legacy Interaction
QR Code 2 3
> Take a picture and follow the link * Legacy non-NFC Phones with Camera & QR Reader App.
www.tagximity.com
www..com Your QR & NFC Tag provider

7. » Tagximity Use and Application Example– Zoo
For the user
> Language selection
> Information about the
animal or instalation
visited
> Information by voice in
many languages
> Marketing in social
networks (Ex.: Facebook
“I Like”)
> Unlimited possibilities
For the Zoo
> Customer service
> Promotions and
services marketing
1 > Social networks
promoting
> Customers route
traceability
> Detailed usage statistics
Interaction per TAG/QR
> Incredible low
maintenance costs
> unlimited possibilities
2
www.tagximity.com
www..com Your QR & NFC Tag provider

8. » Tagximity Use and Application Example – Restaurant
For the customer
> Marketing in social
networks (Ex.: Facebook
“I Like”)
> Daily Offer
> Products list
> Unlimited possibilities
For the
restaurant/chain
> Customer service
> Promotions and services
marketing
1 > Social networks
promoting
> Detailed usage statistics
per TAG/QR
> Incredible low
Interaction maintenance costs
> Unlimited possibilities
2
www.tagximity.com
www..com Your QR & NFC Tag provider

9. » Tagximity Use and Application Example – Outdoor advertising
For the user
> Updated/exclusive
information about the
advertised product
> Offers
> Unlimited possibilities
For the advertiser
> Auto location for the
advertisings (I know which
are used and where)
> Offers and promotions
> Social networks
promoting
1 > Detailed usage statistics
per TAG/QR
2 > Incredible low
maintenance costs
> Unlimited possibilities
Interaction
www.tagximity.com
www..com Your QR & NFC Tag provider

10. » Tagximity Administrator Overview
One Time Setup Create Plan
> Provision into the > Campaign name & description > Where?
Platform > URL Redirection > When?
> Label / Group > Vertical Applications > How often?
> Locate in a Map > Coupons
> Loyalty
> Gaming
Report Control
> How many? > Monitor Usage
> Where and When? > Change Campaign settings
> Who? (anonymous user profile) > Switch Places
www.tagximity.com
www..com Your QR & NFC Tag provider

11. » Tagximity: Product features The mobile phone has become an
essential part of our professional and
> TAG and QR management:
personal live and there is a growing
> Manage large networks of TAGs, from 1 units need to be connected and
to thousands of units reachable 24/7.
According to a recent survey in
> Create new TAGs and QRs and assign labels to them Norway, 25% of the population is
> Remove and change Tags and QRs suffering from NOMOFOBIA (No
> Show the location of all your TAGs and QRs in Google Maps mobile fobia).
> Campaigns:
> Create, edit and remove campaigns
> Assign campaigns to your TAGs and QRs in bulk (by label, by TAG name, etc.)
> Plan your campaigns to be valid during some dates, hours, etc.
> Geo-targeting available and ability to change timing of ad transmissions
> Statistics:
> Show usage statistics by campaign, by label, by TAG
> Results like:
> Number of usages per TAG or QR
> Brands and models of the used Mobile Phones
> Unique mobile phones usage
> Top uses per TAG or QR
> Top Campaigns
www.tagximity.com
www..com Your QR & NFC Tag provider

12. » Tagximity : Product Benefits
> Offers a great and unique service to users
> Reach consumers when most receptive – They are who want to see/download
the content on the point of sale
> Guide your customer up to the purchase using intelligent tactics, now possible
through new technologies.
> User positive towards media while being offered a service
> Effective marketing tool - people have mobile in hand
> Close to point of sale (PoS)
> Incredible consumer Interaction possibilities
> Excellent cheap alternative to other media
> Cost effective, doesn’t require any type of installation or power
For the marketing industry the
mobile phone are turning
consumption
into the most attractive and
> Quick response time
efficient tool for advertisers to
> Will be seen as entertainment reach their target groups.
> Create Viral Marketing and Word of Mouth
www.tagximity.com
www..com Your QR & NFC Tag provider

13. » Tagximity Solution – Why?
> Free for Consumers.
Low Cost > Same overhead whether reaching 1 or 100 or 100,000 people.
> Same NFC Tag or QR code can be recycled for multiples campaigns.
> Unparalleled out-of-home advertising tracking.
Robust Tracking > Ability to track number of users who do interact with the solution.
> Proprietary analysis of shopper behavior.
> Best geo-targeting available and ability to change timing of ad transmissions.
> Shows any type of web based media supported by mobile phones. (web sites, videos, images,
Flexibility & Targeting music, interactive contents, Four Square locations, etc.
> Content customizable per time and location and consumer type.
Viral Marketing > Helps the merchant and other NFC operators to spread the word.
> Mobile phones are constantly with consumers, day and night.
Ubiquity > Link remains in device until proactively removed by user and can be used again from another place.
> Support for Legacy non-NFC phones with QR makes the solution even more global.
> Consumer has to actively swipe the mobile phone to interact with the NFC content.
Non-intrusive > Alternatively, consumer has to enable the QR reader to start the interaction.
> Consumer does not provide the telephone number.
www.tagximity.com
www..com Your QR & NFC Tag provider

14. Prices & Features
www.tagximity.com
www.tagximity.com
www..com Your QR & NFC Tag provider

15. www.tagximity.com
www..com Your QR & NFC Tag provider

16. The platform
www.tagximity.com
www.tagximity.com
www..com Your QR & NFC Tag provider

17. www.tagximity.com
www..com Your QR & NFC Tag provider

18. www.tagximity.com
www..com Your QR & NFC Tag provider

19. www.tagximity.com
www..com Your QR & NFC Tag provider

20. www.tagximity.com
www..com Your QR & NFC Tag provider

21. www.tagximity.com
www..com Your QR & NFC Tag provider

22. www.tagximity.com
www..com Your QR & NFC Tag provider

23. www.tagximity.com
www..com Your QR & NFC Tag provider

24. Thank you!
Passeig de Gracia, 49
08007 Barcelona
T. +34 933 00 88 66
info@tagximity.com
www.tagximity.com
www.tagximity.com
www..com Your QR & NFC Tag provider