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Speculative design
and
experiential futures
Stuart Candy, Ph.D | @futuryst
Director of the Situation Lab | @sitlab
Asst Prof, Faculty of Design, OCAD University | @OCAD
Stanford d.School
1 May 2014
“Always design a thing
by considering it
in its next larger context
– a chair in a room,
a room in a house,
a house in an environment,
an environment in a city plan.”
- Eliel Saarinen (1873-1950)
Source: Candy 2014, based on Wendy Schultz /
Hawaii Research Center for Futures Studies
planning
admin/ops
foresight
TIME
SCOPE
PARTICIPATION
What should happen in orgs: Planning for alternative futures
‘Outside in’
thinking;
foresight
informing
action today
Source: Candy 2014, based on Wendy Schultz /
Hawaii Research Center for Futures Studies
TIME
SCOPE
PARTICIPATION
What usually happens in orgs: Planning for the present
planning
admin/ops
(foresight?)
‘Inside-out’
thinking;
extrapolation of
the present
Source: Candy 2014, based on Wendy Schultz /
Hawaii Research Center for Futures Studies
TIME
SCOPE
PARTICIPATION
How design should work: informed by experimentation from both sides
‘Inside-out’
thinking and
‘outside in’
simultaneously
design
making
foresight
the present
moment
time 
Chess:
After one player moves: 20
After 1 move each: 400
After 2 moves each: 72,084
After 3 moves each: 9,000,000+
After 4 moves each:
288,000,000,000+
Source: Candy 2010
Based on Hancock & Bezold, 1994
Setting
Story
Situation
Arc
Terrain
Object
Arc
Terrain
Object
Mood
#futurething
@futuryst | futuryst.com
@sitlab | situationlab.org

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Speculative Design and Experiential Futures

  • 1. Speculative design and experiential futures Stuart Candy, Ph.D | @futuryst Director of the Situation Lab | @sitlab Asst Prof, Faculty of Design, OCAD University | @OCAD Stanford d.School 1 May 2014
  • 2. “Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” - Eliel Saarinen (1873-1950)
  • 3. Source: Candy 2014, based on Wendy Schultz / Hawaii Research Center for Futures Studies planning admin/ops foresight TIME SCOPE PARTICIPATION What should happen in orgs: Planning for alternative futures ‘Outside in’ thinking; foresight informing action today
  • 4. Source: Candy 2014, based on Wendy Schultz / Hawaii Research Center for Futures Studies TIME SCOPE PARTICIPATION What usually happens in orgs: Planning for the present planning admin/ops (foresight?) ‘Inside-out’ thinking; extrapolation of the present
  • 5. Source: Candy 2014, based on Wendy Schultz / Hawaii Research Center for Futures Studies TIME SCOPE PARTICIPATION How design should work: informed by experimentation from both sides ‘Inside-out’ thinking and ‘outside in’ simultaneously design making foresight
  • 7. Chess: After one player moves: 20 After 1 move each: 400 After 2 moves each: 72,084 After 3 moves each: 9,000,000+ After 4 moves each: 288,000,000,000+
  • 8. Source: Candy 2010 Based on Hancock & Bezold, 1994
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