A complete understanding and product mix of Samsung Electronics.

1. Samsung Electronics Product Mix
Presented By
A. Wadut Al Mamun
05-09-2014 Universal Business School
三星그룹

2. 三星그룹
Founded :: 1938
Founder(s) :: Lee Byung-chul
Headquarters :: Samsung Town, Seoul, South Korea
Area served :: Worldwide
Key people :: Lee Kun-Hee (Chairman of Samsung
Electronics), Lee Jae-Yong(Vice chairman),Kwon Oh-
Hyun(Vice chairman and CEO),JK Shin(President)BK
Yoon (President and CEO)
Products ::Consumer electronics, electronic components,
medical equipment, Precision Instruments, semiconductors,
Telecommunications equipment, Entertainment, hospitality,
,Retail
Revenue :: ₩228.692 trillion= US$ 327 billion (FY 2013)
Operating Income :: ₩36.785 trillion=US$ 30.1 billion (FY
2013)
Profit :: ₩29.821 trillion= (FY 2013)
Total assets :: ₩214.075 trillion=US$ 100.4 billion (FY 2013)
Total equity :: ₩150.016 trillion=US$ 70.3 billion (FY 2013)
Employees :: 427,000 (FY 2014)
05-09-2014 Universal Business School

3. Milestone
1972
Production of B/W TV sets began
1969
Company established
1992
Company ranked world’s top DRAM supplier
1980
Korea Telecommunications
Corp. acquired
1995
TFT-LCD mass production began
1974
Wafer fabrication started
1988
Samsung Semiconductor &
Telecommunications merged with
Samsung Electronics Co.
1994
256Mb DRAM
developed
1996
CDMA cellular services
commercialized
Lee Byung-Chul
Seoul, South Korea
05-09-2014 Universal Business School

4. 2004
 S-LCD Corp., LCD joint venture with Sony established
 World’s 1st to develop and demonstrate Mobile WiMAX
2002
Production using 300mm wafer and
90nm processing technology started
2003
Company became leader in
flash memory
1999
 World’s 1st to offer full line-up
of digital TVs
 Developed watch phone,
MP3 phone and TV phone
2006
 World’s 1st Blu-ray
Player launched
 World’s 1st 50nm
1Gb DDR2 DRAM
developed
2007
World’s 1st
64Gb NAND
flash memory
developed
2005
 World’s 1st Satellite
and Terrestrial DMB
terminals launched
 World’s 1st 102”PDP
TV, 82”LCD TV,
and 71” DLP™ TV
developed
2009 ~ 2013
 Reorganized into stand-alone
businesses
 Acquired Samsung Digital
Imaging Co.
No1 In Electronic Display
Samsung Recorded 0.1 Bill
Galaxy S global shipment
1997
Worldwide Olympic
Partner contract signed
05-09-2014 Universal Business School

5. Product Mix
The set of all products offered
for sale by a company
Product Line
A broad group of
products for similar uses
and with similar characteristics
Product Line Depth
The number of product items offered
within each product line.
Product Line Width
The number of different product lines a
business manufactures or sells
05-09-2014 Universal Business School

6. 05-09-2014 Universal Business School

7. Samsung Product Mix
White Goods
Product Line
Refrigerator
Air Condition
Washing Machine
Microwave
Dish Washer
Brown Goods
Product Line
Television
Blue Ray
DVD
Player
Home Theatre
Bluetooth
Speaker
Cameras
Camcorders
Monitor
Printer Tablets
Mobile
05-09-2014 Universal Business School

8. Samsung Television Product Line
UHD TV
HU8500
HU7000 HU9000
F9000 S9
LED TV
UA48H5140AR
H4240
H4140
H6400 H4100
H7000 H4003
LCD TV
H420
Plasma
H4100
H4900
F5500
F8500
Curved
HU9000 H8000
05-09-2014 Universal Business School

9. THANK Y OU
05-09-2014 Universal Business School