The social media spectrum
•Download as PPTX, PDF•
1 like•398 views
Social media for B2B, examples
Recommended
More Related Content
What's hot
What's hot (20)
Similar to The social media spectrum
Similar to The social media spectrum (20)
More from Franky Redant
More from Franky Redant (9)
Recently uploaded
Recently uploaded (20)
The social media spectrum
- 1. The Social Media spectrum An idea box for B2B (and B2C) 9/12/2013
- 2. Forget Social, Think Content and Connections 261 million decision makers use social networks Decision makers and senior decision makers are more engaged than the average user on social media Conversations on social media are the most influential channel for (Sr.) decision makers (Tom Smith, CEO, GlobalWebIndex) 2
- 3. It’s not about the box, it’s about the chocolate! The customer expects value for attention spent. Give him valuable content. 3
- 4. Tell Your Story Share your experience Humanize your brand, go where your customers are and tell the story through customer experiences. 4
- 5. 5
- 7. 7 Classics evolve too. So keeping up-to-date on features is probably a good idea.
- 8. If you’re in the service or knowledge business, slideshare is a powerful platform to share what you know 8
- 9. Video & Photo sharing 9
- 10. “Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago.” (and this was 2010) (Video in the C-Suite, Forbes Insights) 10
- 11. 11
- 12. 12
- 13. 13
- 14. 14
- 15. Lowe has got 3.5 Million followers on Pinterest 15
- 16. 16
- 17. 17
- 18. 18
- 19. According to Dunkin Donuts, each #DunkinReplay Vine delivers as many impressions as a comparable TV spot (at significantly less cost). 19
- 20. Crowdsourcing The Wisdom of Crowds James Surowiecki 20
- 21. 21
- 22. 22
- 23. 23
- 24. 24
- 25. 25
- 26. 26
- 28. “It’s an emotional connection to myself, and my achievement, and my friends. We’ve now created an entire ecosystem of services that complement the product.” 28 (NIKE VP Digital Sport Stefan Olander)
- 29. 29
- 30. Content Creation & Curation 30
- 31. Flipboard is primarily an App. 6 Billion Pages Flipped a Month. If you’re a publisher flipboard is a must. 31
- 32. It’s a pitty this isn’t from Nikon itself. But they’re working on it. 32
- 33. 33
- 34. 34
- 35. 35
- 36. What’s next? Wearables ? LBS, NFC ? The internet of things ? 36
- 38. Thank You for Listening Questions ? 38
Editor's Notes
- Cijfers gebruiksocial media in belgie
- © Copyright Forbes 20102•Video is becoming a critical information source for senior executives.More than 80% said they are watching more online video today than they were a year ago.•Senior executives are also turning to video more frequently.Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.•Work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.•Executives can be receptive to video advertising.Overall, executives notice ads that run alongside videos, and many are comfortable watching in-stream ads. Video-friendly younger executives are more comfortable with these ad formats.•The social element of online video is strong in the executive suite. More than half of senior executives share videos with colleagues at least weekly, and receive work-related videos as often. Younger executives appear very willing to share and view videos using social media.•Organizations looking to reach senior executives with video should consider some of the preferences voiced by the survey respondents. The survey found that executives like information in a mix of text and video. They look to different outlets for different types of videos (e.g., business sites for news, YouTube for testimonials). And many are willing to engage with longer videos
- Events,parties, awards, product images, ad campaignsCreatean overall feel of the culture of your companyInbevcampaign : keep walestidy.Volunteers clean up the area aroundCaldicot in Wales.
- AMD events : 1400followersProducts, research Minder witruimte
- Posting newproducts, research results, commercials (withreferencetoyoutube), behind the scenesAndgeneratingconversationGe usesflickr, youtube, instagram, pinterestandvine
- 6 second video’s. Andere voorbeelden Asos, Orange France, Toyota, MTV
- The book relates to diverse collections of independently deciding individuals, rather than crowd psychology as traditionally understood. Its central thesis, that a diverse collection of independently deciding individuals is likely to make certain types of decisions and predictions better than individuals or even experts, draws many parallels with statistical sampling, but there is little overt discussion of statistics in the book.
- Andere voorbeelden : Lays do us a flavorKraft : CollaborationkitchenDoorgedreven external product research andcollaborationBMW connected driveIdeën voor rijhulpsystemen, apps, bedieningssystemen. Oreo : select cookie Oreo has made somewhat of a name for itself in crowdsourcing for its “Daily Twist” campaign. In honor of its 100th anniversary, the brand launched a 100-day series of cookie designs. It asked the public to select the winning design. There was a lot of promotion going on during the campaign, via paid, earned and owned media. Oreo’s Facebook page sharing increasedmore than 4,000 percent during the campaign, when compared to other months.Open Innovation & CrowdsourcingExamples80 Open Innovation, crowdsourcing, co-creation… overlapping terminologiestodescribe a trend towards more open business modelsand a closer collaborationwithcustomers. On this page we gather a list of inspiringexamples. Tip usaboutotherinitiatives (info@boardofinnovation.com – or twitter: @philderidder).Intermediary PlatformsResearch & Development platformsInnocentive – open innovationproblemsolvingIdeaConnection – ideamarketplaceandproblemsolvingYet2.com – IP market placePRESANS (beta) – connectandsolve R&D problemsHypios – online problemsolvingInnoget – research intermediary platformOneBillionMinds – online (social) challengesNineSigma – technologyproblemsolvingIdeaken - collaborativecrowdsourcingInnovation-community.de - Community of innovators, creators, designers & thinkers (made byHyve )Marketing, Design & Idea platformsCMNTY Corporation - community co-creationInnovation Exchange – open innovation market placeIdea Bounty – crowdsourcingideasGuerra Creativa – crowdsourcinganythingcreativeBrand Tags – taggingbrandsBattle of concepts – student challengescrowdSPRING – creative designsBootB.com – customcreativeideasforanycreativeneed12designer – marketplaceforcreativesolutionsLeadVine – crowdsourcing lead generation99designs – pioneer in design crowdsourcingEdge Amsterdam – elite sourcing platformOpenIDEO – collaborative design platformChallenge.gov – crowdsourcingforgovernmentproblemseYeka – the co-creation communitySpigit - socialinnovation platformCognistreamer - open innovation platformZooppa - Branding/marketing platformCollective Intelligence & Prediction platformsLumenogic - collective intelligence marketsUshahidi – crowdsourcing crisis informationKaggle – data miningandforecastingWe Are Hunted – the online musicchartGoogle Image Labeler – crowdsourced image labelingHR & Freelancers platformsTopCoder – competition-based software crowdsourcingSpudaroo – crowdsourcing copywritingClickworker - small online tasksolvingAmazonMechanical Turk – low-costcrowdsourcingOpen innovation softwareImaginatik – collective intelligence softwareNapkin Labs – connectwithconsumers, experts, employeesVenture Spirit - gamification platformWellspring Worldwide- open innovation softwareIntermediary open innovation servicesBig Idea Group – organizeinnovationcontestsandideahuntsSkild - organizeinnovationquestsPharmalicensing – open innovationfor the life sciencesChaordix – crowdsourcing engine forinnovationDataStation – complete innovation platform
- The Quantified Self[1] is a movement to incorporate technology into data acquisition on aspects of a person's daily life in terms of inputs (e.g. food consumed, quality of surrounding air), states (e.g. mood, arousal, blood oxygen levels), and performance (mental and physical). Such self-monitoring and self-sensing, which combines wearable sensors (EEG, ECG, video, etc.) and wearable computing, is also known as lifelogging. Other names for using self-tracking data to improve daily functioning[2] are “self-tracking”, "auto-analytics", “body hacking” and “self-quantifying”.[3]
- Een ander voorbeeld = Fitbit Force
- Set your goals (niet alleen weightloss, maar overall health, slaap, maten… Track yourself – food databank voor calorieën, sharingfavorites, findingandlogging food via barcode scanner.Integratie met socialnetworks, pedometers, andere workoutapps, wireless weegschalen…Challenge yourself : competition, individueel of in teams.Premium subscription & shop.
- Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.