1. 14,000 TO 100,000 IN 200
FANS FANS DAYS
A SQUAD DIGITAL CASE STUDY
The story of how we helped Safaricom go from 14, 855
Facebook fans to more than a 100,000 in just 200 days
(with no media spend).
HOW WE DID IT
1. MESSAGE
MANAGEMENT
AIM
To place Safaricom
at the centre of a
customer’s everyday
life.
APPROACH
CONTENT Discussing matters
Safaricom Social that are relevant to
Media covers everything their daily lives.
from Kenyan History to
Sports and the local
entertainment
scene.

2. 14,000 TO 100,000 IN 200 HOW WE DID IT
2. CONSOLIDATION
AIM
To consolidate APPROACH
conversation Merging the content
happening around the and the message
brand onto one management strategy
page. for all the different
pages. CONTENT
Event and sponsorship
pages created content
that was customer-
centric, and drove
engagement levels.
3. OPTIMIZATION
AIM
To make the most
effective use of the APPROACH
Safaricom Facebook Gamification of
Page. products/offers would
drive participation on
the Page, and so would
Customer Service.
CONTENT
A dedicated team was
assigned to provide support
for Customer Query
Resolution. Products &
Offers were converted
into simple games that
fans could enjoy.

3. 14,000 TO 100,000 IN 200 HOW WE DID IT
WHAT HAVE WE ACHIEVED
The Safaricom Facebook Page is now one of the fastest growing fan pages in
the world (and we don’t spend any money to promote it)
Safaricom is now the biggest non-media Facebook brand page in East Africa.
The page is now one of the most highly engaged pages in Africa with as many
as 15,000 people commenting and participating in engagement activities, and
some posts gain as many as 1800 comments in mere minutes.

4. Need The Same Solution For Your Brand?
Contact Us
Gaurav Singh
gaurav.singh@squadddigital.com
+254 702 119129
@gauravtwits
http://www.squaddigital.com