Crowdsourcing internet marketing - research, campaign and optimize with Mechanical Turk - Gab' unusual guide to doing the usual. So long as you're not spammy, you can use MTurk for market research, so that by understanding customers you achieve higher conversion rates. This is done with customer interviews and surveys. You follow this up with having customers create the campaigns. You crowdsource relationship building by having Mechanical Turk's Turkers do this on your behalf. The Turkers can also help you by generating content (text, videos, pics), participating in social media to build up your accounts and seeding forum discussions on behalf of forum owners. It doesn't hurt to crowdsource contact information for webmaster or PR outreach to journalists. Once all is said and done, you analyze by exporting your data, removing personally identifiable information, and asking Turkers to find interesting patterns in the data and provide reasonable explanations for them. The more useful and insightful the patterns and explanations, the greater the bonuses.

1. Gab’s Unusual Guide To Doing ‘The Usual’ –
How To Get Your Customers To Do Your Work
By Gab Goldenberg
InternetMarketingNinjas.com

2. One request: Feedback please  :
- What’s good
- What can be improved

3. Outsourcing tasks to crowd
Key Features
• Function: Post tasks, price, quantity, target
• Representative-ish of US population

4. Picking turkers limited to
• Country
• Approval rate & quantity

5. How Do You Pick Specific Turkers From Crowd?
Photo: Flickr user Sir Hectimere

6. Advanced Tips To Pick Specific Turkers Out
• Trick 1: Honour system + criteria
• Trick 2: Use code to exclude Turkers
mturk id field -> submit form ->
if (id== any of list of ids) {say ‘thanks but
you did this already’} else {proceed to task}
• Trick 3: Survey -> Assign qualification

7. Usable for non-spam marketing tasks, such as
Research

8. What’s the Problem? Who’s Affected?
Photos clockwise: Karl Jonsson, Kelly
Cookson, Dan Nevill, Donald Lee Pardue

9. Get In Your Customers’ Mind
• Interviews
Ask:
Top problem in reaching goal?
• Then surveys
Photo: Charlie Rose Show

10. Learn What The Crowd Has Shared
Read & summarize Quora, Wiki, Statsbrain, forums
Cross check
Photo: Marc van der Chijs

11. Usable for non-spam marketing tasks, such as
Campaign
Creation

12. SEO
• Relationship building – traffic, comments
• Content generation
• Collect contact info
Photo: Gab Goldenberg

13. Social
• Build account history
• Seed forum discussions
• Collect contact info

14. Usable for non-spam marketing tasks, such as
Analysis

15. Analysis Means Spotting Patterns In Data
Remove any PII, sensitive data
Bonus for patterns & explanations
Photo: Mathematical Association of America

16. Marketing Can Be Crowd-Sourced
Research
Analysis
Campaign

17. Marketing Can Be Crowd-Sourced
Interviewees
Survey
Takers
Patterns
Relationships
Explanations
Participation

18. Want More Sales? Contact IMN
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(Offtopic tip: MS Paint 4 FB ads)
052-598-0094
- Gabg@imninjas.com
IMN: 15 years, 100+ employees - proven
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