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2017 digital marketing forum data driven marketing keynote gabriel patru
- 5. What is data ? People “talking” to us
- 6. What is data ? People “talking” to us
- 7. How can we make it a conversation?
- 8. THE NEXT REMBRANDT – AS CONVERSATION STARTER Grand Prix at Cannes in Creative Data Grand Prix at Cannes in Cyber
- 10. TOYOTA- AS A CONVERSATION ENABLER Gold at Cannes in Creative Data Gold& Silver at Cannes in Activation THE EMERGENCY NETWORK
- 11. TOYOTA- AS A CONVERSATION ENABLER
- 12. tailored creative work/comms smart(er) insights faster & better feed-back
- 13. THE TRICKY PART IS TO KEEP THE CONVERSATION GOING DURING DAY TO DAY
- 14. + 141% CONVERSIONS - 53% cost per lead - 39% cost per conversion + 25 target segment optimizations SOURCE: MEC SMART INSIGHTS BY USINGUX & UI TOOLS creative & content development cost optimization
- 16. LEVERAGE CONTEXT – XAXIS SYNC Sony Xperia Launch Awarded in Festival of Media 2016
- 18. PROPERDATA VISUALIZATION IS CRUCIAL FOR FAST/REAL TIME FEED BACK
- 19. WHAT’S NEXT? AI? BOTS? - just a means to an end Introducingeterni.me – skype for the dead
- 20. WHAT’S NEXT? AI? BOTS? - just a means to an end Introducingeterni.me – skype for the dead
- 22. ETERNI.ME AVATARS FOR STEVE JOBS BRANSON MUSK
- 23. I have composed you a song using AI it took me 34” to do it
- 24. Credits for the music to jukedeck.com Thanks Gabriel Patru Head of Strategy MEC Romania
Editor's Notes
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- CRM integration – danone Tailored creative work – especially whae we can deliver it programmatically Faster feed-back - visa baniiIQ
- CRM integration – danone Tailored creative work – especially whae we can deliver it programmatically Faster feed-back - visa baniiIQ
- CRM integration – danone Tailored creative work – especially whae we can deliver it programmatically Faster feed-back - visa baniiIQ
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- CRM integration – danone Tailored creative work – especially whae we can deliver it programmatically Faster feed-back - visa baniiIQ
- CRM integration – danone Tailored creative work – especially whae we can deliver it programmatically Faster feed-back - visa baniiIQ
- CHALLENGE: The campaign objective was to increase the number of conversions versus PY. SOLUTION: Developing lookalike & custom audiences based on analytics and heat maps UX tools in order to identify the information of most interest. Further using those insights for developing relevant messages for each target. RESULTS: Increase YOY conversion rates as well as fueling insights for developing the application. Starting 2015, VISA offered MEC the full management of the
- CHALLENGE: Find differences between the consumers of Danone’s brands Nutricia and Milupa, both insofar with identical demographic profiles. RESEARCH: We studied Nutricia’s and Milupa’s CRM data in XAXIS’s Turbine, in order to single out Consumer Interests most affine with given data. SOLUTION: We profiled Nutricia moms to be Women more self aware, and more practical, interested in Beauty, Fitness, Food and Drink, Interior Design. Milupa moms have more interests, and more elevated interests, including Shopping, Society. Amplified all profiles through Look alike modelling. RESULTS: Created 2 distinct behavioral segments that prevented cannibalization.
- RELEVANT FOR Romania in 2016, done in Brazil in 2014
- RELEVANT FOR Romania in 2016, done in Brazil in 2014
- CRM integration – danone Tailored creative work – especially whae we can deliver it programmatically Faster feed-back - visa baniiIQ
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.
- Userii emit semnale: unele independente de comunicarea noastra, altele triggered de Comunicare.