2. Store Design
Meaning of Store Design.
Importance of Store Design.
Components of Store Design.
e)Store Exterior.
f) Store Interior.
3. Store Exterior.
Place of location.
Marques.
Store Entrance.
Widow Display.
Door Types.
Walkways.
Size of the Building.
Colors and Materials.
Theft Prevention.
5. Store Layout
“Store layout needs to guide the customer silently
about where he/she wants to go and for exposing him/
her to the entire store offering”. (The store itself it’s
the most meaningful communication between the
retailer and the customer)
6. Store Layout
To develop the good store layout, stores designers
must balance objectives that often conflict. For
examples, the store layout should entice costumers to
move around the store to purchase more
merchandise than they may have originally planned.
However the layout is to complex, customers may find
it difficult to locate the merchandise they are looking
for and decide not to patronize the store.
Objectives of the Store Design.
o To guide the customer around the store and entice increase
purchase.
o To create balance between sales and shopping space.
o To create effective merchandising Presentation.
o Use multi level to Provide sense and variety.
7. Factors Affecting Store Layout.
Total space Available.
Types of Product/Merchandise offered by the store.
Number of department in store .
Volume and variety ratio in the product line carried.
Mode of Operation.
Movement required in the store locating, picking,
storing the product.
Target customers and the average no. of customers
visiting the store.
Degree of changes in operation.
Stock/inventory level.
8. Types of Store Layout.
Free Flow/ Boutique Layout.
Grid Layout.
Loop Layout.
Spine Layout.
9. Free Flow/ Boutique Layout.
The simplest type of store layout is a free flow layout, in which
fixtures and merchandise are grouped into free flowing pattern on
the sales floor.
Customers are encouraged to flow freely through all the fixtures,
because there are usually no defined traffic pattern in store.
This type of layout of works well in small stores, usually smaller
than 5000 square feet, in which customers wish to browse through
all the merchandise.
It there is a greater variety of merchandise (for instance, men’s and
women’s apparel, bedding, and health and beauty aids), a free-flow
layout fails to provide cues as to where one department stops and
another start confusing the shoppers.
10. Free Flow Layout -
· Fixtures and Merchandise are
grouped in Free-flowing
patterns on the sales floor
· This layout is used in specialty
stores like-: Reebok, Nike
· Works best in small stores
(under 5,000 square feet) in
which customers wish to
browse
· Advantage-: increased impulse
buying
· Disadvantage-: possible
confusion and waste of floor
space
12. Grid Layout.
Another traditional form of store layout is grid layout, in which the
counters and fixtures are placed in long rows or runs., usually at
right angels, throughout the stores. In grid layout, customers
circulate up down through the fixtures, and in fact the grid layout is
often reoffered to as maze.
The most familiar example of the grid layout is are supermarket and
drugstore.
The grid is a true sopping layout, best used in retail environment in
which the majority of customers wish to shop the entire store.
13. Grid Layout
· Counters and Fixtures are
placed in long rows or
“runs” usually at right
angles, throughout the
store
· This layout is used in
grocery, discount store
and drugs stores, like-
Reliance fresh
· Advantages-: Easy to
locate merchandise, cost
efficient, easy accessible
for customers
· Disadvantages-: limited
browsing and limited
creativity in decor
14. Grid (Straight) Design
• Best used in retail environments
in which majority of customers
shop the entire store
• Can be confusing and frustrating
because it is difficult to see over
the fixtures to other merchandise
• Should be employed carefully;
forcing customers to back of large
store may frustrate and cause
them to look elsewhere
• Most familiar examples for
supermarkets and drugstores
15. Curving/Loop (Racetrack)
Design • Major customer aisle(s) begins at
entrance, loops through the store
(usually in shape of circle, square
or rectangle) and returns customer
to front of store
• Exposes shoppers to the greatest
possible amount of merchandise by
encouraging browsing and cross-
shopping
16. Race Track
· The major customer aisle
begins at the entrance,
loops through the store
and returns customer to
the front of the store
· Used in departmental
stores such as-: Shopper’s
Stop, Ritu Wear.
17. Free-Flow Layout
• Fixtures and
merchandise
grouped into free-
flowing patterns on
the sales floor – no
Storage, Receiving, Marketing defined traffic
pattern
Hats and Handbags
Underwear Dressing Rooms • Works best in small
Stockings
stores (under 5,000
Accessories
square feet) in which
Tops
customers wish to
browse
Checkout counter
Casual Wear
• Works best when
Tops
Pants
Clearance merchandise is of
Skirts and Dresses
Items the same type, such
as fashion apparel
Jeans
Feature Feature • If there is a great
variety of
merchandise, fails to
Open Display Window Open Display Window provide cues as to
where one
department stops
and another starts
18. Spine Layout
• Variation of grid, loop and free-form
layouts
• Based on single main aisle running from
the front to the back of the store
(transporting customers in both directions)
• On either side of spine, merchandise
departments branch off toward the back or
side walls
• Heavily used by medium-sized specialty
stores ranging from 2,000 – 10,000 square
feet
• In fashion stores the spine is often subtly
offset by a change in floor coloring or
surface and is not perceived as an aisle
19. Spine Layout
· The major customer aisle
runs from the front to the
back of the store, with
merchandise departments
branching off to the the back
side walls
· Heavily used by medium-
sized specialty stores
ranging from 2,000 – 10,000
square feet
· Example-: United colors of
Benetton, Footwear etc
20. Example of Spine layout
(United Colors of Benetton at Pacific Mall)
21. Herringbone Layout
Herringbone Circulation
is used for a narrow store
of maximum 40 feet width
where the highway is a
single two way one,
bisecting the store along
its length with side roads
leading to the walls from
it.
Example: Toy Shop in
Sab Mall, Music World,
Plant-M
22. Store Image
Store Image Mix.
Employees Types and Density.
Merchandise Types and Density.
Fixture types and Density.
Sound types and Density.
Odor Types and Density.
Visual Types and factors.
23. Internet Store / Online Retailing
Internet store or E retailers is any business enterprises whose sales
volume comes primarily from e retailing. E-retailing means using
interactive computer technology to present a sales message and
communicate the sale. E retailing includes all activities involved in
selling goods or services directly to final consumer for personal
non business use.
Characteristics of Internet Store
Navigation and Convenience.
Merchandise Mix.
Pricing.
Customer Services.
Security.
