The UX of Search

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Presentation from UX Camp London 2009. A discussion of improving the search experience via result filtering and search interfaces.

Technology Business

The UX of Search
UX Camp London
August 22, 2009
Stuart Cruickshank
Senior UX Developer, BBC Worldwide

@gaijinstu
gaijinstu@gmail.com

Before we start...

I have a confession to make

Before we start...

I have a confession to make

Yes...I’m Australian

It’s all about laws
Fitts’ Law

Krug’s 3 laws of usability

Jakob Neilsen
Nielsen’s Law of Internet Bandwidth
Jakobs’s Law of Internet User Experience

My first law of search

Pagination sucks

It’s everywhere!
Google Bing

Amazon Ask

It’s everywhere!
Google Bing

Amazon Ask

Yahoo! Flickr

Yahoo! search pagination design pattern

Problems

Disjointed experience (Scroll, click...wait...scroll, click...wait...)
Remembering which page a certain result was on
Accessibility issues
Being able to click on a small arrow/number
Screenreader re-reading text at start of the page

Is it really a problem?
Organic Ranking Visibility
(shown in a percentage of
participants looking at a
listing in this location)
Rank 1   - 100%
Rank 2    - 100%
Rank 3    - 100%
Rank 4    - 85%
Rank 5    - 60%
Rank 6    - 50%
Rank 7    - 50%
Rank 8    - 30%
Rank 9    - 30%
Rank 10 - 20%

1. Better results

Improved algorithms
Immediate filtering of results
Autosuggest
Faceted search
Kayak-type sliders
SXSW panel picker
Google Experimental : Preferred sites

2. Better search interface

“Endless scrolling”

Can you imagine...

+ Endless scrolling
+ Highlighted preferred sites
+ CoolIris-style image searching

My second law of search

Folksonomies suck
(Sometimes)

Flickr
Search interface: yes! Search results: no!

My third law of search

Folksonomies rock
(Sometimes)

Delicious
A user generated search engine?

The flaw in my theory...

Order by no. of
times bookmarked?!

Where do we go from here?

Algorithms e.g. Google
User generated suggestions e.g. Delicious
Improved interface experiences

Thoughts?
Examples?
Abuse about the cricket?

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The UX of Search

1. The UX of Search UX Camp London August 22, 2009 Stuart Cruickshank Senior UX Developer, BBC Worldwide @gaijinstu gaijinstu@gmail.com

2. Before we start... I have a confession to make

3. Before we start... I have a confession to make Yes...I’m Australian

4. It’s all about laws Fitts’ Law Krug’s 3 laws of usability Jakob Neilsen Nielsen’s Law of Internet Bandwidth Jakobs’s Law of Internet User Experience

5. My first law of search Pagination sucks

7. It’s everywhere! Google Bing Amazon Ask

8. It’s everywhere! Google Bing Amazon Ask Yahoo! Flickr Yahoo! search pagination design pattern

9. Problems Disjointed experience (Scroll, click...wait...scroll, click...wait...) Remembering which page a certain result was on Accessibility issues Being able to click on a small arrow/number Screenreader re-reading text at start of the page

10. My first stop on Google

11. Is it really a problem? Organic Ranking Visibility (shown in a percentage of participants looking at a listing in this location) Rank 1 - 100% Rank 2 - 100% Rank 3 - 100% Rank 4 - 85% Rank 5 - 60% Rank 6 - 50% Rank 7 - 50% Rank 8 - 30% Rank 9 - 30% Rank 10 - 20%

12. How can we improve this experience?

13. 1. Better results Improved algorithms Immediate filtering of results Autosuggest Faceted search Kayak-type sliders SXSW panel picker Google Experimental : Preferred sites

14. 2. Better search interface “Endless scrolling”

15. Visual browsing tools CoolIris

16. Visual browsing tools Searchme

17. Visual browsing Apple

18. Can you imagine... + Endless scrolling + Highlighted preferred sites + CoolIris-style image searching

19. My second law of search Folksonomies suck (Sometimes)

20. Flickr

21. Flickr

22. Flickr Search interface: yes! Search results: no!

23. Getty Images Catalyst

24. My third law of search Folksonomies rock (Sometimes)

25. Delicious A user generated search engine?