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GO BRAND YOURSELF!LorenzoGalbiatiHow to land a job withApril 2013PersonalBrandingIN 5STEPS
WHYPERSONALBRANDINGMATTERS
BRANDCHOICECan becompared totheHIRINGPROCESS
Traditional Decision Making ModelNeed RecognitionInformation SearchEvaluation of AlternativesDECISION(Post-decision Evalua...
However,In the current marketunlimited choice options are available
And decisionmaking canbecomeOVERWHELMING
decision makers will rely onHence,HEURISTICS(or, cognitive shortcuts)
And choose the option that is mostPOPULARRECOGNIZABLEFAMILIAREMOTIONAL
In Marketing terms…They will pick theSTRONGEST BRAND
Wins the saleThe STRONGEST brandJOB
How can you build a STRONG BRAND?SO…
Uncover your(1) FirstBRANDIDENTITY
You now have to decide what ‘image’ youwant for your brand. Image meanspersonality. Products, like people, havepersonaliti...
Try to answer the followingquestions
“A creativeWHO AM I?consumer psychologistwith a passion forunderstandingThe links betweenbehaviour and brands“
WHAT DO I DO?“I’m experienced inproducingconsumer-based insightsfor global brandsand able toturn curiosity into actions“
WHY DO I DO IT?“I’m passionateaboutbrandsand to deepenmy understanding ofhuman behaviour”
Identify your(2) SecondSTRENGTHS
Strategic Insight and Storytelling
CRITICALcreativethinking&
FAST LEARNER
TEAM WORK
TimeManagement
Identify what makes you(3) ThirdUNIQUE
Be yourself,everyone elseis alreadytaken”“Oscar Wilde
MARKETINGCREATIVITYPSYCHOLOGYME
Identify your(4) FourthTARGETSEGMENTS
If you’renot thinkingsegments, youare not thinkingmarketingTheodore Levitt ”“
Clearly define theyou areROLESTARGETING
THE STRATEGYCONSULTANT• Works for a small-medium sized brandstrategy or innovation consultancy• Has some experience in qua...
THE ACCOUNTPLANNER• Works for an Ad-agency, acting as abridge between the client and thecreative team• Acts as the ‘voice ...
THE ASSISTANTBRAND MANAGER• Works in the Marketing department of alarge client-side company• Responsible for assisting the...
Formulate your(5) FifthCOMPETITIVEPOSITIONING
Don’t hide your differences,But shout about them.Be proud of them”“Sir John Hegarty
MarketingKnowledgesize= Creative ThinkingMECreativeMarketerEconomicsStudentCommsExpertConsumerUnderstandingCompetitor Anal...
IDENTITYNow, let’s put all the bitstogether…STRENGTHSUNIQUENESSTARGETPOSITIONING++++
…To create aUNIQUEMIX
A LONG-LASTING
STRONG
PERSONAL BRANDYOURBRANDHERE
About theof this presentationAUTHOR
If you liked this presentation so far, pleaseSHARE ITIt takes just a clickbut means a lot to meNEXT SLIDE 
What youDON’T KNOWabout ME
I LIVEin London
Where I WORK inMarketing Researchand Strategy
I’mFROM Milan
where I’ve STUDIEDPsychology
andWORKED as aFREELANCE VIDEO ARTIST
I’ve also livedin Leiden(The Netherlands)
Where I SPECIALIZED inEconomic and ConsumerPsychology
Now, I’d love to hear whatGET IN TOUCH!www.galbiatilorenzo.com@lore_dropLorenzo GalbiatiYOU think
If you liked this presentation,SHARE IT with friends and colleaguesYou could help someone find theirNEXT JOB!
GRAZIETHANK YOUDANK U
A Very Special THANK YOUTODrew McLellanFor his awesome post about this presentationClick HERE to read the post
I do not own the rights to any of the pictures used in this presentation,which belong to their respective owners, listed b...
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GO BRAND YOURSELF. How to land a job with personal branding in 5 steps

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How building a strong Personal Brand could help you find your next job.
The presentation shows how to easily apply 5 Branding pillars to create a strong Personal Brand and increase your chances to get hired.
I have applied each Branding principle to myself, creating a Visual CV (or Visual Resume) for my Personal Brand, which focuses on Psychology, Marketing and Creativity.

http://www.galbiatilorenzo.com

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GO BRAND YOURSELF. How to land a job with personal branding in 5 steps

  1. GO BRAND YOURSELF!LorenzoGalbiatiHow to land a job withApril 2013PersonalBrandingIN 5STEPS
  2. WHYPERSONALBRANDINGMATTERS
  3. BRANDCHOICECan becompared totheHIRINGPROCESS
  4. Traditional Decision Making ModelNeed RecognitionInformation SearchEvaluation of AlternativesDECISION(Post-decision Evaluation)
  5. However,In the current marketunlimited choice options are available
  6. And decisionmaking canbecomeOVERWHELMING
  7. decision makers will rely onHence,HEURISTICS(or, cognitive shortcuts)
  8. And choose the option that is mostPOPULARRECOGNIZABLEFAMILIAREMOTIONAL
  9. In Marketing terms…They will pick theSTRONGEST BRAND
  10. Wins the saleThe STRONGEST brandJOB
  11. How can you build a STRONG BRAND?SO…
  12. Uncover your(1) FirstBRANDIDENTITY
  13. You now have to decide what ‘image’ youwant for your brand. Image meanspersonality. Products, like people, havepersonalities, and they can make or breakthem in the market place”“David Ogilvy
  14. Try to answer the followingquestions
  15. “A creativeWHO AM I?consumer psychologistwith a passion forunderstandingThe links betweenbehaviour and brands“
  16. WHAT DO I DO?“I’m experienced inproducingconsumer-based insightsfor global brandsand able toturn curiosity into actions“
  17. WHY DO I DO IT?“I’m passionateaboutbrandsand to deepenmy understanding ofhuman behaviour”
  18. Identify your(2) SecondSTRENGTHS
  19. Strategic Insight and Storytelling
  20. CRITICALcreativethinking&
  21. FAST LEARNER
  22. TEAM WORK
  23. TimeManagement
  24. Identify what makes you(3) ThirdUNIQUE
  25. Be yourself,everyone elseis alreadytaken”“Oscar Wilde
  26. MARKETINGCREATIVITYPSYCHOLOGYME
  27. Identify your(4) FourthTARGETSEGMENTS
  28. If you’renot thinkingsegments, youare not thinkingmarketingTheodore Levitt ”“
  29. Clearly define theyou areROLESTARGETING
  30. THE STRATEGYCONSULTANT• Works for a small-medium sized brandstrategy or innovation consultancy• Has some experience in qualitativeresearch and strategy, and a creativebackground• Loves moderating creative workshops tofacilitate problem solving and brandbuilding“The thing I love the most about my job isthe possibility to work on a wide variety ofaccounts. Each project I’ve worked onrequired a unique mix of creativity andinnovation. I believe that successfulstrategies are built on a brand’s heritage.”
  31. THE ACCOUNTPLANNER• Works for an Ad-agency, acting as abridge between the client and thecreative team• Acts as the ‘voice of the consumer’within the agency, trying to understandconsumers’ needs and desires• Responsible for matching the client’sobjectives with consumer needs, andwriting the creative brief“Most people think that only copywritersand art directors work in Advertising.They’re wrong. Ad agencies need peoplethat can fill the gap between AccountManagement and CommunicationsStrategy. They need people like me.”
  32. THE ASSISTANTBRAND MANAGER• Works in the Marketing department of alarge client-side company• Responsible for assisting the brandmanager in the development of brandproposition and strategy, andmonitoring the brand’s performance• Liaising with brand strategyconsultancies, and advertising andmarket research agencies“The best thing about my job is feeling likea part of a big family. I work with differentteams within the company, and receiveongoing training and mentoring. I’mgrowing with the company!”
  33. Formulate your(5) FifthCOMPETITIVEPOSITIONING
  34. Don’t hide your differences,But shout about them.Be proud of them”“Sir John Hegarty
  35. MarketingKnowledgesize= Creative ThinkingMECreativeMarketerEconomicsStudentCommsExpertConsumerUnderstandingCompetitor Analysis and PositioningMarketResearcher
  36. IDENTITYNow, let’s put all the bitstogether…STRENGTHSUNIQUENESSTARGETPOSITIONING++++
  37. …To create aUNIQUEMIX
  38. A LONG-LASTING
  39. STRONG
  40. PERSONAL BRANDYOURBRANDHERE
  41. About theof this presentationAUTHOR
  42. If you liked this presentation so far, pleaseSHARE ITIt takes just a clickbut means a lot to meNEXT SLIDE 
  43. What youDON’T KNOWabout ME
  44. I LIVEin London
  45. Where I WORK inMarketing Researchand Strategy
  46. I’mFROM Milan
  47. where I’ve STUDIEDPsychology
  48. andWORKED as aFREELANCE VIDEO ARTIST
  49. I’ve also livedin Leiden(The Netherlands)
  50. Where I SPECIALIZED inEconomic and ConsumerPsychology
  51. Now, I’d love to hear whatGET IN TOUCH!www.galbiatilorenzo.com@lore_dropLorenzo GalbiatiYOU think
  52. If you liked this presentation,SHARE IT with friends and colleaguesYou could help someone find theirNEXT JOB!
  53. GRAZIETHANK YOUDANK U
  54. A Very Special THANK YOUTODrew McLellanFor his awesome post about this presentationClick HERE to read the post
  55. I do not own the rights to any of the pictures used in this presentation,which belong to their respective owners, listed below by slide numberCREDITS#01 - http://www.flickr.com/photos/alltheaces/1589875058/#02 - http://www.flickr.com/photos/skrubu/6774880151/#03 - http://www.flickr.com/photos/danilomancha/5830533678/#05 - http://www.flickr.com/photos/doug88888/3871344752/#06 - http://www.flickr.com/photos/cayusa/2194119780/#08 - http://www.flickr.com/photos/bazik/395792175/#11 - http://www.flickr.com/photos/thomashawk/7030766839/#19 - http://www.deviantart.com/art/Edgar-Allen-Poe-Book-Sculpture-329702211#20 - http://www.creativecriminals.com/images/mercedesleftrightbrain5.jpg#21 - http://www.flickr.com/photos/w4nd3rl0st/6116828119/#22 - http://upload.wikimedia.org/wikipedia/commons/8/81/Original_allblacks.jpg#23 - http://www.flickr.com/photos/pepe50/2877261320/#26 - http://www.flickr.com/photos/96dpi/4248131945/#30 - http://www.flickr.com/photos/viamoi/3417420554/#31 - http://www.flickr.com/photos/anseledwardsphotography/8514065195/#32 - http://www.flickr.com/photos/unisono/516724172/#37 - http://www.flickr.com/photos/40885569@N03/3763470907/#38 - http://www.flickr.com/photos/mexicanwave/68083158/#39 - http://www.flickr.com/photos/arnolouise/2442296544/#41 - http://www.flickr.com/photos/splorp/8198184756/#43 - http://www.flickr.com/photos/simon__syon/7204783318/#44 - http://www.flickr.com/photos/dietpoison/144466020/#45 - http://www.flickr.com/photos/paco_calvino/6743924171/#46 - http://www.lbollini.it/upload/bsquared/images/contents/changes.jpg#48 - http://farm8.static.flickr.com/7067/6879965017_e619d929b1.jpg#49 - http://www.flickr.com/photos/jeremybrooks/2297020344/#50 - http://www.flickr.com/photos/st3f4n/4012030328/

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