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Focus Group Open Source 14.3.2012 Alessandro Chinnici

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Focus Group Open Source 14.3.2012 Alessandro Chinnici

  1. 1. Social Media allinterno della Pubblica Amministrazione: opportunità e sfide per un nuovo modo di lavorare Alessandro Chinnici Enterprise 2.0 & Social Business Consultant – IBM Italia© 2012 IBM Corporation
  2. 2. I cambiamenti che stiamo vivendo Come acquisto Come lavoro Interagendo con altre Collaborando con altri persone, scambiando colleghi, dovunque mi feedback e trovi, in qualsiasi privilegiando un momento e da unarapporto diretto con le molteplicità di aziende di cui sono strumenti. cliente Come mi relaziono Restando in costante contatto con amici ed interlocutori, capitalizzando i loro suggerimenti, condividendo idee ed iniziative © 2012 IBM Corporation
  3. 3. I cambiamenti che stiamo vivendo Reperimento e Crescita esponenziale dei Ingresso dei social network condivisione istantanea Social Network e dei device all’interno nelle aziende delle informazioni mobili• 155 milioni di messaggi • Il 22% del tempo in cui si è • Il 37% dei lavoratori spediti via Twitter ogni collegati in rete viene americani ha portato in giorno passato sui social network azienda strumenti che • Le consegne di tablet e utilizzava in casa• Più di sette milioni di oggetti condivisi in smartphone hanno • Il 64% dei lavoratori della Facebook ogni settimana superato quelle dei PC GenY scarica almeno una volta alla settimana applicazioni senza autorizzazione © 2012 IBM Corporation
  4. 4. Limpatto sulla Pubblica Amministrazione Dipendenti Cittadini Altre Amministrazioni Si organizzano in modo organico assumono un ruolo centrale per diventano parte integrantein team e community che operano la richiesta di trasparenza e di della struttura generale, su attività in continua evoluzione nuovi servizi attivate a richiesta quando necessario Le organizzazioni social stanno capitalizzando le interazioni sociali, il feedback spontaneo e le competenze distribuite per creare valore ed ottenere un vantaggio competitivo © 2012 IBM Corporation
  5. 5. Social Media Ricerca & Sviluppo Marketing SocialInterno (Intranet) Organization Esterno (Internet) Risorse Vendite Umane © 2012 IBM Corporation
  6. 6. Social Media +20% +15% Miglioramento Aumento nellinnovazione di del fatturato * prodotti e servizi * Social Interno (Intranet) Organization Esterno (Internet) +30% -20% Rapidità nellindividuare Riduzione del ed utilizzare competenze time to market * ed esperienze interne ** Fonte: McKinsey “Business and Web 2.0 ” Novembre 2011 © 2012 IBM Corporation
  7. 7. Fonte: Gartner “The Social Organization: How to Build a Corporate Competency in Social Media ”- Gartner Symposium Novembre 2011
  8. 8. Un nuovo modello per la trasformazione “Social Enterprise Apps Redefine Collaboration” November 30, 2011 © 2012 IBM Corporation
  9. 9. Un nuovo modo di progettare i servizi IT © 2012 IBM Corporation
  10. 10. La piattaforma IBM per il Social Business REACH ENGAGE DISCOVERSocial Networking Social Content Social Analytics Activate it. Analyze it. Capture it. Socialize it. Govern it. ACT Process Management & Governance OPEN STANDARD © 2012 IBM Corporation
  11. 11. Una piattaforma basata su Open Standard Completa integrazione con i sistemi esistenti ➢ Per capitalizzare investimenti fatti e risorse disponibili Massima flessibilità nelle innovative tecnologie ➢ Per velocizzarne limplementazione e il raggiungimento dei benefici di business Totale indipendenza da sistemi HW e SW ➢ Per garantire totale eterogeneità e libertà di scelta HTML5 ARIA SAML © 2012 IBM Corporation
  12. 12. I tipici obiettivi delle social organization © 2012 IBM Corporation
  13. 13. I tipici obiettivi delle social organization © 2012 IBM Corporation
  14. 14. I tipici obiettivi delle social organization © 2012 IBM Corporation
  15. 15. © 2012 IBM Corporation

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