4. ● Monetizing open source
was a taboo until recently
● Despite ‘weak signals’ from the
industry - see “Roads and Bridges:
The Unseen Labor Behind Our
Digital Infrastructure” by the Ford
Foundation - it’s still unclear if the
industry will tackle this issue
● At FileZilla, we created a
three-legged strategy to address it
Open source
sustainability
12. Why ironSource
● Clear installation flows
● Full installation process control
○ Premium offers whitelist
○ Dedicated campaigns
● Transparency and commitment to compliance
13. The impact of
a long term
partnership
Over time, ironSource’s
understanding of
Filezilla traffic enables
to identify the best
offers for our users,
increasing performance
in the long term
Time
Revenues
Revenues trend
14. Affiliate industry
Thanks to Microsoft, Google and
the most reputable industry
actors, the Clean Software
Alliance is in place. Yet we keep
facing issues, sometimes even
severe ones, and we need to
work harder to turn it into a sort
of Global ‘Chamber of
Commerce’, aimed at nurturing
the interest of its associates.
CSA and beyond
16. Integration &
partnerships
Tight integration with
blockchain-based end-to-end
encrypted cloud storage exclusive
features delivered in partnership
with a distributed cloud provider
17. Ethical Ads
On site direct advertising without
compromising on end-users’
privacy