eLearning and Gamification are a perfect match, with gamification delivering stunning completion rates, especially with micro-learning sequences. Presentation given by Hadas Kasher of GamEffective at the Credit Union National Association (CUNA) - discussing gamification, learning and financial services

1. eLearning and Gamification –
a Perfect Match
Hadas Kasher, VP Business Development

2. A New Culture of Learning with the
Employee at its center
• 84% of executives view learning as an
important issue
• Employees expect dynamic, self-
directed, continuous learning
• Consumer-centric learning (e.g.
Lynda.com) puts employees in charge
Global Human capital trends 2016 - Deloitte

3. 1% of a workweek is left for L&D

4. CONTINOUS EMPLOYEE CENTRIC LEARNING

5. GAMIFICATION:
IS IT A GAME?
A FITBIT FOR WORK
• Encouraging performance &
learning
• Benchmarks, personal records
• Friendly personal and team
competitions

6. GAMIFICATION
The use of game mechanics and experience
design to digitally engage and motivate people,
driving the achievement of business goals

7. WORK IS CHANGING:
Addressing alignment and engagement in real time
ALIGN
Company goals
match KPIs
TRACK
Set goals & give
feedback
IMPROVE
Coach and learn

8. THE EMPLOYEE JOURNEY
Onboarding
Career Development
Social connectedness
Performance
Improvement
Personal
Growth
Learning

9. AN ENGAGEMENT LAYER AT WORK:
GAMIFICATION
Social Feeds
Game Narrative –metaphor
for achievement
Leaderboards and badges
Learning and training activities
Reflect on performance wth real
time KPIs
Next Best Action

10. ELEARNING & GAMIFICATION
• Completion
• Feedback
• Recognition
• Fast-paced
• On-the job

12. Micro learning – Goldfish Attention Span
Gamification can:
• Track the use of micro-learning
• Encourage the use of micro-
learning through calls to action
• Provide much needed
recognition and social proof

13. Great combinations of eLearning &
Gamification
1. On-the-job training
2. In-class
3. On-boarding
4. Refresher and compliance

14. CASE STUDIES
• eLearning: 3X more learning
completion
• Call Center: sales KPIs up 10%
• Contact Center: + 10% in
customer service KPIs
• Tool Adoption: %90 recommend
using gamification
• Onboarding: 85% completion
rate

15. eLearning Gamified

16. ENTERPRISE READY:
A “WEARABLE” FOR WORK
HOME-
GROWN
SYSTEMS

17. SCHOOLS FIRST CASE STUDY
NEEDS
• User-friendly course content development
• Data tracking for progress, completion etc
• A reporting interface
• System-generated e-mail communications
• Integration with SumTotal Results On Demand
ROI: 85% of frontline employees completing all learning tasks.

18. “We originally envisioned that only new employees
would use the system.. What happened next was
almost surprising: quite a number of veteran employees
went into the game… and completed all the levels,
refreshing their knowledge”.
Jamie Deno, Learning and Development Manager, SchoolsFirst FCU

20. MEASUREMENT & ANALYTICS

21. USING NARRATIVES TO FIT BUSINESS NEEDS
CITY
Learning &
onboarding
SCAVENGER
Knowledge & train
GLOBAL
EXPLORER
Learning
RACE
Performance

22. Gamification 2.0
Social Psychology
Intrinsic motivation
Event based micro-learning
Compelling narrative
Segmentation, personalization