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Practical Steps for Microlearning and
Gamification
Roni Floman, VP Marketing
TIME FOR
DEFINTIONS:
A GAME AT WORK?
GAMIFICATION:
A FITNESS TRACKER
@ WORK
FOCUS ON
MIDDLE
PERFORMERS
INTRINSIC DRIVE:
COMPETE AGAINST
YOURSELF
DAILY DOSE OF
LEARNING
• Digital motivation for
learning works
• Feed daily
• Strong communications
potential
MICROLEARNING
IS KING
Goldfish attention span
• Short
• To the point
PERFORMANCE IS A
CONTENT DRIVER
• Tie KPIs to learning
• Boosters
• Next Best Action
• Context, just-in-time
MICROLEARNING IN
PRACTICE
• Re-use existing content
• Radically cut time-to-launch
• Shorten and simplify
• A quiz
• A simulation
• Blended sessions with links
SUBSCRIPTION
LEARNING
• Research: learning repetition is
invaluable
• Spaced repetitions
• Retrieval practice
• Quizzes and “question banks” –
easy and effective
THREADED
LEARNING
Continuous messaging and
activities keep an open line of
communication while playing
and learning
A DIFFERENT
THREAD EVERY DAY
Combine several threads for
daily engagement
90% is achievable!
THREADS IN
ACTION
CAMPAIGN-BASED
APPROACH
Tune performance & learning:
• Stress what’s important
• Keep KPIs dynamic
• Drive new areas for focus
KEEP IT REAL AND
IN CONTEXT
Research shows that people
better remember learning in
context
• Real life workplace
• Real-life situations
• Feedback works!
MIND THE GAPS –
KNOWLEDGE GAPS
Change performance by
changing behaviors
• Think about the most
significant behavior change
needed (e.g. safety)
• Avoid meaningless or trivial
content
PERSONALIZE AND
ADAPT
• Align with player goals and
expected knowledge
• Personal learning paths
• Based on role
• Actual performance
• Profile and needs
• Time
• Adapt where possible
CITY - Learning & onboarding SCAVENGER - Knowledge & training
ZOMBIES - Learning RACE - Performance
USE NARRATIVES
A powerful
metaphor, great
for social proof
GET THE MOST
FROM EACH TOOL
PERFORMANCE AND NOT SMILE SHEETS
ANALYTICS
• Measure, analyze and
optimize
• Proficiency,
productivity and
competence
REPLACING THE LMS?
MICROSOFT
CONSUMER
SUPPORT SERVICES
• 12 BPO Vendors
• 45 global locations
• 7 languages
THE EMPLOYEE LEARNING &
PERFORMANCE LIFECYCLE
Newbie
• Onboarding
• Learning Narrative
Novice
• Weighted
performance
• Race
• Repetition
Master
• Full Performance
• Reinforce learning
• Race
COLLECTION CALL CENTER
• Campaign with dynamic KPIs
• In-app messages
• Raffle – collect tickets each time you hit a target
• Green day red day – for the most important KPI
GAMEFFECTIVE AT-A-GLANCE
• SaaS based platform
• Supercharge learning and performance
• Top-tier customers
• Collection centers
• BPOs
• Telecoms
• Financial
Don’t forget the human touch!
Kudos, recognitions, celebrations, karma

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