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USING ARTEFACT CARDS
John V Willshire
@willsh
exploring
The playing card archetype
Three useful ideas for today…
1. Finding Synergies
Synergy (n)
“the interaction of elements that
when combined produce a total
effect that is greater than the sum
of the individual elements"
When you put two things together
(look, a synergy)
https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies
“The Creative Quartet” - Prof. John Wood
1
2
3 45 6
Popular Thing For Broken Thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
Popular thing Broken thing
1
2
3 45 6
1. Finding Synergies
i. Generate ideas
ii. Make connections
iii. Keep moving them around
2. Making Maps
Rene Descartes
north
south
eastwest
Hans Ulrich Obrist, 2014
Tim Berners-Lee
Bruce Sterling
BIG
SMALL
COLD HOT
Scott Smith - @changeist
John V Willshire -@willsh
Laura Clèries - @lcleries
Andrew Colmenares - @colmenares
Christina Bifano
It’s not just
the things you
can see…
Dmitri
Mendeleev
2. Making Maps
i. Form two axes
ii. Move things to fit
iii. Look at the spaces
3. Exploring Systems
but this year…
1994
1995
1996
1997
1998
1999
slow moves slow
fast moves fast
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
The slow
drift east
Cronuts
for lunch
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
Lighting displays
based on actions
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
The cultural judo
of iPads for all
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
just in time…
31 posts image?
How does all this fit together?
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
3. Exploring Systems
i. Describe with metaphors
ii. Populate with examples
iii. Sketch a version
S5 S4 S3 S2 S1
P5
P4
P3
P2
P1
synergies maps systems
It all starts with this…
Think,
Write,
Explain,
Place
*Jeff Patton, User Story Mapping
Good Luck!

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