Lecture 7, sponsorship

1. Sports PR
Lecture: 3.10.2020
University of Cincinnati
By Jackie Reau

2. Quiz

3. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

4. Schedule
March 10: Jordan Garman
Topic: Revenue Model of March Madness (men’s basketball
tournament)
March 10: Nathan Hericks
Topic: Ideas for growing attendance at women’s college
basketball games
March 10: Maddi Larre
Topic: Was Women’s World Cup a success in France?
March 24: Alex Horton
Topic: How the NBA uses innovation to grow revenue,
relevance
March 24: Albert Kalala
Topic: How World Cup 2026 will change the game of soccer
in North America

5. Schedule
March 31: Dan O’Callaghan
Topic: Marketing the New Orleans Saints, strategies and
tactics
March 31: Oland Remington
Topic: Sports betting in America and the changing landscape
March 31: Dillon Scammon
Topic: How does the NHL Winter Classic choose its host cities
April 7: Brendan Wilson
Topic: How sports agents market their clients
April 7: Christopher Wolary
Topic: How will the Summer Game 2020 be different

6. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-Power Point presentation with visuals and at least
three sources
-Create a media event to announce the findings of
your research on your topic to make it timely news
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class

7. Group Projects Schedule
April 7: Bryant, Davidson, Davis, Hericks
Topic: FC Cincinnati launches eSports team of amateurs
April 7: Elkin, Gaede, Garman, Horton
Topic: Sports Book opens at Hard Rock Casino Cincinnati
April 7: Kalala, O’Callaghan, Oland, Scammon
Topic: Cincinnati is named a Host City for World Cup 2026
April 15: Larre, Wilson, Wolary
Topic: UC Men’s Basketball advances to Final Four

8. Sponsorship of Sporting Events

9. Sponsorship of Sporting Events
Why should a company engage in sports sponsorship?
How should the company leverage a sports sponsorship
to drive business objectives?
What are most important factors in deciding on a
sponsorship?
What are ways to activate a sponsorship to engage
target audience?
What metrics should company measure in a
sponsorship to understand success/opportunities?

10. Growing Revenue of the Western & Southern Open
by $1 million
Sponsorship ($15 million, including $ million title
sponsor)
Ticket Sales (95% capacity)
Food & Beverage vendors (give tournament % of gross
sales)
Premium parking (300 spots @ $1,000 per spot for the
week)
How can we grow revenue by $1 million in 2020?