This press release document provides guidance on using press releases to promote mobile games. It explains that press releases can help promote games since app store competition is intense and paid advertising requires money. The document then offers tips for preparing an effective press release, including having a quality game, targeting local media, including key details about the game, and building a press contact database. It emphasizes focusing press releases on local media outlets and providing personal, persuasive introductory emails without being pushy. The goal is to potentially get the game reviewed and increase downloads, then continuing to update the game and learn from both successes and failures.