A workshop presentation on online marketing to a group of selected fashion designers (Sheikha Hub 2015). This presentation covers building a tribe, collecting email and marketing tips for Facebook and Instagram.

2. GANEE
Director of Digital
Engagement, WSB
Founder of digitals.me
Founder of Press9

3. Sesi Latihan
Bahagian 1
What is your story?

6. What is your
keystone
marketing?

7. Sesi Latihan
Bahagian 2
Where is your
marketing strength?

8. DILA MUBARAK, MAMADIL
SURI RUMAH, SUAMI HILANG KERJA
START JUAL KAIN
START JUAL PRODUK KECANTIKAN
START IKLAN FB
START BELAJAR IKLAN FACEBOOK
SALE NAIK RM 10,000 SEBULAN
KINI MILLIONAIRE DENGAN SYARIKAT &
PRODUK SENDIRI
KENA TIPU DENGAN ORANG

9. REDHA DENGAN REZEKI
SENTIASA BERDOA
USAHA MENCARI ILMU
PRATIKKAN ILMU
SEDEKAH WALAUPUN ADA RM 10
DALAM POCKET
TOLONG JANGAN SAKITI HATI SUAMI
SEBAB DUIT
BAHAGIAKAN KELUARGA SENDIRI, IBU
BAPA & JUGA KELUARGA MERTUA

12. Build Your OWN TRIBE

14. Raving Fans

15. Why Do I Need To Build A
TRIBE?

16. Turbo Fire™, ChaLEAN Extreme™, and Turbo Jam™
Turbo Kick™, Hip Hop Hustle™, and PiYo™
Calls them Lifer
100,000 coach
New York Times Best-Seller Push: 30 Days to
Turbocharged Habits, a Bangin’ Body, and the Life
You Deserve.
500,000 email list

19. BUILDING A TRIBE
1 Identify Your Tribe
2 Building a Village
3 Expand Your Tribe

20. Sesi Latihan
Bahagian 3
Who will be in my
Tribe?

21. Building Your
Village

22. DEVELOP WEBSITE
1 Buy domain/hosting
2 Install WordPress
3 Buy theme from themeforest.com

23. BUILDING YOUR VILLAGE
1
2 Building Good Valuable Content
Develop Website

24. Building Good Valuable Content
1 Provide Value

30. Building Good Valuable Content
1
2 Tell A Story
Provide Value

31. How do you do
Storytelling?

33. WHAT?
What’s Your Story?
What Do You Want To Communicate?
Needs To Have
Flow
Direction
Speed
Magnitude

34. Nama saya Anidanita, suami panggil
Danita. Saya bermula bisnes online ni
lebih kurang 5 tahun lepas, saya seorang
surirumah tangga sepenuh masa.
Memang hasrat hati mahu bekerja,
namun apakan daya.. saya adalah
seorang pesakit buah pinggang. Saya dah
buat hemodialisis hampir 12 tahun.
Nak dijadikan cerita, saya memang tak
boleh bergerak jauh disebabkan rawatan
ini. Setiap minggu saya WAJIB pergi ke
hospital untuk rawatan hemodialisis.

35. Kekangan ini buatkan saya saya buntu..
buntu sesangat. Saya ada terfikir juga nak
bantu suami yang masih bekerja makan
gaji untuk menyara kami sekeluarga.
Suami seorang pemandu ketika tu..
Namun begitu, saya tak pernah salahkan
takdir. Saya sentiasa berdoa kepada Alllah
untuk permudahkan jalan untuk bantu
keluarga saya.
Lalu, saya nampak peluang buat duit dari
sistem dropship untuk baju mengandung.
Almaklumlah, xde duit pun nak kuar
modal time tu. Saje nak mencuba apa
yang termampu ketika itu.

36. Oklah, sehari ada la sales tapi x banyak,
pelan-pelan dari untung dropship amik
stok dari butik yang saya dropship tu,
lama-lama pandai amik stok kat sumber
butik tu.
Permulaan bisnes saya hanya menjual
baju mengandung dan bengkung. Parcel
hari-hari adalah 2-3 bungkus, kadang-
kadang x de pun. Sedihh..
Masa saya start bisnes, saya bersama
kawan-kawan.. tapi kawan-kawan bisnes
sorang demi sorang jatuh tersungkur.
Tiada pelanggan online..
Saya pun nak tersungkur dah pada masa
tu. Tunggu masa nak tutup kedai je..

38. Building Good Valuable Content
1
2 Tell A Story
3 Solve Problems
Provide Value

39. What Shoes Goes With The Jacket?

41. BUILDING YOUR VILLAGE
1
2
3 Capture Using CTA
Building Good Valuable Content
Develop Website

42. CTA

44. Optin Monster
LeadPages } CTA

46. BUILDING YOUR VILLAGE
1
2
3
Building Good Valuable Content
Develop Website
4 Build Email Database
Capture Using CTA

47. MailChimp
Aweber } EDM

48. BUILDING YOUR VILLAGE
1
2
3
Building Good Valuable Content
Develop Website
4 Build Email Database
5 Email Point 2
Capture Using CTA

49. } $$$

50. Expand Your Tribe

51. Marketing
Expand Your Tribe With

53. F.O.C.U.S
Follow One Strategy Until Success
Course

54. FACEBOOK MARKETING 101
Focus on Fans
Focus on Reach
Focus on Engagement
Focus on Sale

55. FACEBOOK MARKETING
1
2 Building Good Valuable Content
Develop Website

56. How To Build Great
Content in Facebook?

57. Story with Emotion

59. Ideas!

60. Solve Problems

61. Quotes

62. Social Proof

63. Copywriting
How To
Tips on Building Great Headlines
Quick Steps
Time Limit
Social Proof

64. Copywriting
SELFISH
People are generally

65. Images

66. Infographic

67. Videos

68. Sesi Latihan
Bahagian 4
What kind of content
will resonate with my
Tribe?

69. FACEBOOK MARKETING
1
2
3 Share That Content
Building Good Valuable Content
Develop Website
4 Promote - Lookalike Audience

70. FACEBOOK MARKETING
5
6
7 Build Email List
Build Fan Base
Target Website Custom
8 Sell

72. How To Make A Perfect
Facebook Post?

83. How to Get Your First 10,000
Instagram Followers

84. 58x
more engagement than Facebook
120x
more engagement than Twitter
4.21%engagement rate
Typically 0.1% engagement rate

85. What is the image you would like to portray?
Look at similar brand but be YOU!
Have a eye for composition, a knack for
storytelling
Know your audience’s emotion

86. Sesi Latihan
Bahagian 5
What’s ONE image
that tells my story?

87. Create Compelling Images

88. Avoid #hashtag overload

89. Natural Human Element

90. Quotes

91. Telling a Story

92. Create a Story

93. Subtle Selling

94. Network

95. Engagement

96. Make Use of Your Bio

97. Iconoquare
Wordswag, VSCOcam
Follow Relevant Accounts
Double Tap To Agree

98. canva.com

99. Sesi Latihan
Bahagian 6
What is your
immediate plan?

100. Slides?
+
Free 15 Proven Headline Killer?
WhatsApp to
017-7272001 your email address
or
ganee@press9.my

101. Thank you
Twitter: @ganee
ganee@press9.my