Using Social Media to Create Impact - 2014
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Presentation slides for the Asia Pacific Region Scouts Workshop in Bogor during the Marketing & Communication Workshop
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Using Social Media to Create Impact - 2014
- 3. WHICH VIRAL CAMPAIGN DO YOU REMEMBER?
- 7. 17 million videos! ! 10 billion views by 440 million users! ! 28 million related posts, comments and likes
- 11. VIRAL = IMPACT?
- 19. ! ! ! ! ! ! ! ! ! ! ! ! ! ‘Viral’ doesn’t necessarily mean world-wide. Viral within a specific community or a niche market can have a significant impact on your business and bottom line.
- 21. HOW CAN I MAKE SOCIAL MEDIA WORK FOR ME?
- 22. #1-1! Knowing your goal
- 23. #1-2! Know what your audience care
- 24. #2! What value can you bring?
- 25. That’s ! the ! magic
- 27. The Magic ! Formula?
- 30. S.T.E.P.P.S
- 31. SOCIAL CURRENCY
- 32. SOCIAL CURRENCY People share things that make them look good to others. Remarkability
- 34. TRIGGERS
- 35. TRIGGERS Ideas that are top of mind related to stories, occurrences or environments. Associating with daily event - Kit Kat
- 36. EMOTION
- 39. Positive Negative Awe Anger Sentiment Anxiety Humour Sad Excitement
- 40. “People don’t want to feel like they’re told something - they want to be entertained, they want to be moved.! ! - Anthony Cafaro, Designer @ Google
- 41. PUBLIC
- 44. PRACTICAL VALUES
- 45. STORIES
- 47. “You cannot make your content go viral. ! You can only control the quality of your content. !
- 48. TACTICAL ON SOCIAL MEDIA
- 49. ! ! Quotes!
- 50. ! ! Memories!
- 51. ! ! Questions!
- 52. ! ! Real Time!
- 53. ! ! Infographic!
- 55. HOW TO MAKE A PERFECT FACEBOOK POST?
- 66. Group Exercise
- 67. Group Exercise With the information you have today - S.T.E.P.P.S, what would you do to increase awareness about your local scouting? You have 10 minutes
- 68. gbhaurdin@scout.org! ! Twitter: @ganee! ! Facebook: www.facebook.com/ ganee