In today's hyper connected existence, younger people have a different view of relationships and work.  Jobs are not a self-contained universe, but just one ingredient in the soup called life. One more node in the network. So, we need to look at employment experience differently, and think about the puzzle of life and see how the pieces are connected. It’s complicated, but it’s meaningful. Work not just a thing that pays the bills, it’s something that defines the Millennial existence. Which means you get engagement like their life depends on it, or they’re going to be completely checked out. It’s up to us, all of us to figure this out...

1. 21st Century Change
Millennials, Engagement, Happiness, etc.
How you can solve turnover, engagement, communications and
also improve your performance.
1

2. We all know that change at
scale is really hard to achieve.
Whether you are Bernie
Sanders, Satya Nadella, or
Pope Francis, we are talking
about the same kind of
change. Re-ordering beliefs,
inspiring people to change
perspectives, and connecting
to people’s emotions.
Nothing ever changes until
someone feels something.
2

3. What you have always
believed: facts, figures
and data, are what drive
business decisions.
Actually, this isn’t the
truth.
But what does that mean
for your team, your
division; your business?
The truth is that we are
not the rational actors we
believe we are.
3

4. People make decisions on both
data and emotion.
Your change projects fail not
because they don’t make
business sense, they fail
because they do not mean
anything to your people.
There is no emotional appeal to
caring about reducing costs,
being more efficient or making
more money. These issues
mean nothing to most of your
people, and even less to the
millennials in that group.
4

5. The bigger problem is that, especially in a large business, you
do not have the tools you need to get people to start caring.
The usual actions around training, process improvement, and
realignment will not help you at all… not one bit.
Employee
engagement
surveys don’t
really do much.
They usually
report what you
already knew.
5

6. What will help you is pretty simple: creating a movement that
grabs people by the heart and soul, that tells them why
something matters to them. Not about extrinsic motivators,
but why they actually should care more.
6

7. That is what we do. Take the data from surveys (ours or yours),
or execute unique focus groups, and then put the data through
our framework.
The insights are then converted into campaigns that are
designed to connect with the whole person, engaging logic and
emotion in order to turn change into a movement.
Creating
something that
people want to
be part of.
7

8. The campaigns are designed to spread ideas. They provide
tools for great leaders to tell great stories, and spread your
core beliefs at scale. They get incorporated into internal
presentations, town halls and conferences.
They are what
you need to
get alignment
and build a
great culture.
8

9. Alignment, process change and narrative to spread ideas.
Insights
We assess your
company’s
situations, needs
and goals.
Promise
We identify a
promise that
conveys what your
your brand aspires
to be and captures
your brand’s DNA
We create a
meaningful
narrative for how
people should
behave in order to
live your brand’s
purpose
Behavior Campaign Impact
We execute
meaningful stories
for desired
audiences with
socialization power
that spreads
Brand Audit
Tangible outcomes
- Baseline
assessment
- Desired shifts
- Intended
measurements
- Culture report
- Visual tools to use
and create quick-fix
changes
Brand Narrative
- Truths
- Promise
- Story
- Brand emotional
impact
- External expression
- Positioning
Tangible outcomes
- Visual tools that
capture the above
for socialization
within your
organization
Brand Stories
- Internal facing
- External facing
- Executive
- Management
- Employees
Tangible outcomes
- Visual storytelling
devices for one or
more audiences,
above (based on
requirements)
Brand Execution
- Internal strategic
spread
- External strategic
spread
- Leadership
coaching
- Employee coaching
We help you
assess the positive
outcomes the new
behavior has on
your brand’s
performance
Brand Audit
- Follow up analysis
- Measured Progress
- Desired shifts
- Additional actions
Tangible outcomes Tangible outcomes
- Internal campaigns
- External campaigns
- Physical space
campaigns
- Facilitations
- eBooks
- Culture report
- Visual tools to use
and create quick-fix
changes
- Additional tools as
needed
9

10. Gapingvoid is a Miami-based consultancy that helps companies increase employee
engagement and connect people more deeply to mission, values and purpose. Since 2007,
gapingvoid has designed, articulated and speeded the adoption of organizational culture
for many of the most forward-thinking companies, worldwide.
The concept is simple: inspiring alignment and engagement in employees will improve
creativity, agility, productivity and innovative outcomes, which impact bottom line results.
Our world is full of communication and advertisements that no one pays attention to.
Gapingvoid uses a unique combination of writing and visuals that connect people
emotionally to desired outcomes.
culture@gapingvoid.com
305-763-8503
the culture design group
10