Facebook is offering a paid service where the ads are posted on the wall of the users to ensure maximum visibility.

1. Importance Of Social Media Websites
For Small Businesses
Small businesses need consumers to make a profit and grow. Connecting with
the prospects is the first step towards converting them into clients. The biggest
question that arises for small businesses is where to find the consumers. With
huge popularity and user base that social media websites enjoy, there cannot be
a better place to find and engage new consumers. In the recent time, it is very
important to be present on the social media platforms to be visible to a large
number of people.
Online reputation of the company depends on how active the company is on
these websites and how well they are interacting with the users. The social
media websites are also coming up with ways to help these businesses make the
most of their presence on the social media platforms. For instance, Facebook is
offering a paid service where the ads are posted on the wall of the users to
ensure maximum visibility.
Other social media platforms like Google+ and Twitter are also helping the
businesses to effectively interact with the consumer by resolving their issues
they post on them.
www.siliconithub.com

2. Sharing social updates have become a way of creating buzz about anything new.
 Considering the huge number of people active on the social media
websites, it is a goldmine of prospective consumers to the businesses.
 Engaging the consumers through these websites is a simple process which
requires some creative and compelling content to attract them.
 Facebook, Google+ and Twitter are three social media websites that must
be targeted among a plethora of other websites.
How social media websites help small businesses grow?
Presence of consumers: All the consumers who can be beneficial for the
business are present on the social media platforms. The consumers who are
themselves on these platforms will definitely want their company to be on them.
This would help them connect to the company easily and air their grievances
directly to them. The business will have to be there where the consumers are. In
the era of such fierce competition, where the consumers have a wide range of
options available, the businesses cannot take such a risk of letting them
customer go just because their absence on social media websites.
www.siliconithub.com

3. Competitive advantage: The companies also get an edge over their rivals
when they are active on the social media platforms. Businesses have to compete
anyways, then why not compete with social media websites as well. The more
active and better connected with the consumers, the more the company will gain
from being on these platforms.
Sharing contents that are useful for the consumers, online contests, interacting
with the consumers personally are some of the advantages that the businesses
can reap from being on the social networking websites.
Connect to the clients in a better way: Establishing a one-to-one relation of
the clients is a major advantage of social media websites. The customers as well
as the business can interact with each other freely and this helps in building
online reputation of the company which benefits it in more way than one.
www.siliconithub.com