6. Distance sales
Back-of-magazine (close to zero)
Amazon
One Matchmaker, One Merchant
eBay/Amazon Marketplace
One Matchmaker, Many Merchants
…
No Matchmakers, Many Merchants
9. eBay was a trailblazer
eBay: Decentralised marketplace
Amazon Marketplace: same
Uber: Decentralised taxi
TaskRabbit: Decentralised labour
AirBnB: Decentralised hostelry
12. Ethereum
Trust as a commodity
Provides a strong uncorruptible link between real-world and digital
Programmable value
“smart contracts”, guaranteed semantics, ...
Interoperability
ICAP/KYC/AML/decentralised reputation/…