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Spreadable Media and consumption

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Spreadable Media and consumption

  1. 1. spreadable media and blurring of marketing spaces Giovanni Boccia Artieri LaRiCA / University of Urbino “Carlo Bo”
  2. 2. I mercati sono conversazioni The Cluetrain Manifesto
  3. 3. The Long Tail Chris Anderson
  4. 4. / scenario <ul><li>farsi media </li></ul><ul><li>- senso della posizione nella comunicazione </li></ul><ul><li>pubblici (consumatori) connessi </li></ul><ul><li>consumo riflessivo </li></ul>
  5. 5. farsi media
  6. 6. muta il senso della posizione nella comunicazione
  7. 7. Source: danah boyd
  8. 8. people/ technology/ practices/ Networked production of User Generated Content: / scenario
  9. 10. spreadable media
  10. 11. Reflexive consumption
  11. 12. [email_address] http://mediamondo.wordpress.com/ http://www.soc.uniurb.it/larica

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