1. spreadable media and blurring of marketing spaces Giovanni Boccia Artieri LaRiCA / University of Urbino “Carlo Bo”

2. I mercati sono conversazioni The Cluetrain Manifesto

3. The Long Tail Chris Anderson

5. farsi media

6. muta il senso della posizione nella comunicazione

7. Source: danah boyd

8. people/ technology/ practices/ Networked production of User Generated Content: / scenario

10. spreadable media

11. Reflexive consumption

12. [email_address] http://mediamondo.wordpress.com/ http://www.soc.uniurb.it/larica