Vibemedia: Mobile Internet and Connected Services

Vibemedia: “MyPersonal” - The Future Connected 2009 For Discussion Purposes

Mobile Internet: Demographics Source: Forrester Research, July 2007-2008. 2008 Age Distribution (UK mobile internet users) 2007 Age Distribution (UK mobile internet users) The Mobile Internet is no longer a “teenage phenomenon” ,[object Object],[object Object],[object Object]

Mobile Search: Evolution ,[object Object],Location-Aware Handset Mobile Search Local Results

Mobile Media: Evolution ,[object Object],… powerful new smartphones maximise the value of a connected media experience for customers Music Videos and TV Photos

Mobile Media: Images and Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],Take Photos Store Photos Send MMS Use of Mobile Camera and Images (UK mobile consumers - 2008)

Mobile Media: Video and TV ,[object Object],Source: GTI and mMetrics (2008) … with the iPhone changing consumer perception of video and TV on the move Smartphone User Standard User Use of Mobile Video and TV (Smartphone Users – US 2008) iPhone User

Mobile Enterprise: Inform and Communicate ,[object Object],… and customer segments blur as service providers utilise common platforms to manage customer data and applications Email Navigation Mobile Office

The Social Mobile: Community and Networks ,[object Object],[object Object],[object Object],[object Object],Source: Pyramid Research (2008) Facebook Mobile Growth (Global: 2008) Jan 2008 Nov 2008 5m 15m Mobile Social Networking Forecast (Global: 2008 - 2012) 2010 2012 420m 950m 300m 2007 90m

A Connected Future ,[object Object]

MyPersonal: Application Ecosystem ,[object Object],[object Object],Mobile will become an extension of “existing user behaviours” - not a new one defined by devices or technology

MyPersonal: A Connected Ecosystem The User will become the central point of a personal “service universe” where applications facilitate connected experiences Internet “ MY DATA”

MyPersonal: Service and Brand Ecosystem ,[object Object],… underpinned by the back-up, storage, management and distribution of personal data , media and information Email Contacts SMS IM Photos Videos Financial eCommerce

MyPersonal: Integrated Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],Multi-functional communications devices with multiple connectivity options… … this will drive demand to ‘disconnect’ data and applications and move into the ‘cloud’ Devices will offer multiple connectivity & network options

MyPersonal: Integrated Services? There is significant competition for ownership of personal data and the service experience in the cloud ,[object Object],[object Object],[object Object],[object Object],Device Manufacturers Internet Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Service Providers Social-Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IT Vendors ,[object Object],[object Object]

MyPersonal = My Data Securing access to personal data will drive brand and customer loyalty that transcends technologies and devices + ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MyPersonal: Community or Platform? Social-Networks manage huge volumes of personal data and experiences which are accessed via PC and Mobile Applications My Profile My Friends My Comments and Chat My Photos & Friends Photos My Email

The Future? Ownership of MyPersonal (data, services and experiences) remains the key battleground ,[object Object],[object Object],[object Object],[object Object],Device Manufacturers Internet Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Service Providers Social-Networks ,[object Object],[object Object],[object Object],[object Object],IT Vendors ,[object Object],[object Object]

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Vibemedia: Mobile Internet and Connected Services

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