This presentation combines highlights from two 2014 ER&L presentations: Never Mind I’ll Just Buy It: Why Users Won’t Jump Through Your Hoops and DDA 2.0: Evidence-Based Selection of E-Books. Via an entertaining compare and contrast, this presentation explores disconnects between e-books via library PDA and third-party platforms compared to “real world” resources such as Kindle e-books. Then, the presenter will show how UConn Libraries PDA program is quite successful from an acquisitions perspective, but access to DRM-encased e-books is a less than ideal user experience and share how UConn Libraries is working to provide access to thousands of DRM-free e-books while only purchasing titles with highest use. The purpose is to illustrate how library resources and commercial resources aim to meet user needs in radically different ways, and how libraries can fix it.

1. Joelle Thomas
joelle.thomas@lib.uconn.edu
Galadriel Chilton
galadriel.chilton@lib.uconn.edu
@gchilton
slideshare.com/gchilton

2. Why Users Won’t Jump Through
Library E-Book Hoops and How to Fix It
http://www.flickr.com/photos/jorgennijman/

3. Kindle vs. Library eBooks
http://www.flickr.com/photos/pacificcove/

5. Bless
your
heart.

6. Movie Time
Inflicting Pain / The Absurd
http://www.flickr.com/photos/st3f4n/
http://screencast.com/t/sbOxLZaQ

10. "Ebook is a horrible word for the
‘online books available through
browsers’ that we actually offer."
Stephanie Willen Brown
Director, Park Library
University of North Carolina

12. http://www.pewresearch.org/2013/06/25/library-readers-book-type/

13. “12% of readers of e-books borrowed an e-book from the library in the past
year. But a majority of Americans do not know that this service is provided by
their local library.”
Pew Internet & American Life Project:
Libraries, Patrons, and E-books
http://www.flickr.com/photos/minusbaby/

14. “E-book borrowers appreciate the selection of e-books at their local library, but
they often encounter wait lists, unavailable titles, or incompatible file formats.”
Pew Internet & American Life Project:
Libraries, Patrons, and E-books
http://www.flickr.com/photos/sybrenstuvel/

15. Assumptions Dissonance
http://www.flickr.com/photos/tmb/
Users quickly grasp intuitive
interfaces on their own.
Products must adapt to please
users.
Users ignore integrated help.
Users require extremely
detailed step-by-step guides.
Users must adapt to master
products.
Users will consult
documentation.
vs.

16. What Users Expect (for Christmas)

17. And What We Seem to Want Them to Expect
http://www.markhillpublishing.com/the-internet-transistor-radio/

18. Complexity Is Not an Excuse
"The major cause of
complicated, confusing,
frustrating systems is not
complexity: It is poor
design."
-Don Norman, Living with Complexity
http://www.flickr.com/photos/freshwater2006/

19. “In the current environment, most people do
not have time to spend searching for
information or learning how to use a new
information source or access method. In order
to be one of the first choices for information,
library systems and interfaces need to look
familiar to people by resembling popular Web
interfaces, and library services need to be
easily accessible and require little or no training
to use. Convenience is a critical factor for users
across all demographic categories, and is liable
to remain so going forward.”
Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011).
http://www.flickr.com/photos/hellie55/

20. "Piracy is almost always a service problem and not a
pricing problem. [...] Our goal is to create greater
service value than pirates, and this has been
successful enough for us that piracy is basically a
non-issue for our company."
-Gabe Newell
http://www.tcs.cam.ac.uk/interviews/0012301-interview-gabe-newell.html
http://www.flickr.com/photos/akahodag/
Piracy is Not an Excuse

21. “In certain instances, we find that
eliminating DRM restrictions can
lead to an increase in sales of legal
downloads, a decrease in sales of
traditional CDs, and a decrease in
piracy.
Although we focus on the music
industry, we also note that our
conclusions are general and apply
more broadly to the digital world of
books, movies, video games, etc.”
Vernik, D. A., Purohit, D., & Desai, P. S. (2011)
http://www.flickr.com/photos/trippchicago/

22. http://fedup.dosomething.org/
Less affluent users should not have to put
up with crap; libraries should not
perpetuate the information and digital
divide by providing inferior access:
“African-Americans, Hispanics,
and those who live in lower-
income households are more
likely than others to say they
would be interested in borrowing
pre-loaded e-reading devices and
take classes about how to use the
devices and download books.”
Pew Internet & American Life Project:
Libraries, Patrons, and E-books

23. Photo from www.geekologie.com

24. Photo Credit: Darren Tunnifliff

25. “Thanks very much for these links. However, I must share
my feedback that this e-reader format is quite possibly
the worst publication format that I have yet come
across. In printing off the full chapters I wanted, some
suddenly were truncated and every one had many page
duplications, probably a result of subsections being
defined part way through the page. I’m sure that this
affected the number of pages I was allowed to print off
too.
The normal SpringerLink format would have been a
thousand times better. I take what I can get, of course.” Assistant Professor Jonathan L Klassen
Molecular and Cell Biology
February 21, 2014

28. Photo Credit: Novartis AG

29. Current Profile Specs:
 Books Over $100
 Imprint of 3 Years to Present
 Excludes Textbooks
 3 Short Term Loans, 4th Triggers Purchase
Percent Use
by Publisher
July 2011 –
December 2013
Taylor & Francis
29%
Wiley
16%
Springer
10%
Elsevier
7%
Cambridge Univ.
Press
4%
Oxford Univ.
Press
3%
ABC-CLIO
2%

30. Current Profile Specs:
 Books up to $99.99
 Imprint of 3 Years to Present
 Excludes Textbooks
 3 Short Term Loans, 4th Triggers Purchase
Wiley
17%
Palgrave
Macmillan
9%
Cambridge Univ.
Press
6%
Princeton Univ.
Press
5%
Elsevier
4%
Univ. of Chicago
Press
4%
Oxford Univ. Press
3%
Percent of Use
by Publisher
July 2011 –
December 2013

31. Photo Credit: zetson

32. DDA 2.0
Evidence-Based Acquisition of E-Books
• Library pays a minimal deposit for 12-months
of access to all of a publisher’s DRM-free e-
books on the publisher’s platform
• Library and publisher negotiate a minimum
spend to be paid at end of 12 months
• Library activates access to e-books (loads
MARC records, etc.)
• Library analyzes use at end of 12 months and
purchases e-books with highest use to meet
or exceed minimum spend.
• Access to unpurchased e-books ends.
• Library applies usage statistics gathered to
help inform next fiscal year’s budget
allocations.
Photo Credit: Sepehr
Ehsani

35. Photo by subscircle

36. Photo Credit: cellar_door_films

37. Galadriel Chilton
galadriel.chilton@lib.uconn.edu
@gchilton
slideshare.net/gchilton
Thank you!
2014

38. Connaway, L. S., Dickey, T. J., & Radford, M. L. (2011). “If it is too inconvenient I’m not going after it:” Convenience as a critical factor in
information-seeking behaviors. Library & Information Science Research, 33(3), 179–190. doi:10.1016/j.lisr.2010.12.002
Duggan, M. (2012, December 27). E-book reading jumps; print book reading declines. Pew Internet Libraries. Retrieved from
http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-declines/
Karaganis, J. & Renkema, L. (2013). Copy culture in the US and Germany. The American Assembly. Retrieved from
http://piracy.americanassembly.org/copy-culture-report/
Nekola, A. (2013, June 25). Americans’ reading habits over time. Pew Research Center. Retrieved from
http://www.pewresearch.org/2013/06/25/library-readers-book-type/
Vernik, D. A., Purohit, D., & Desai, P. S. (2011). Music downloads and the flip side of digital rights management. Marketing Science, 30(6), 1011-
1027. doi:10.1287/mksc.1110.0668
Zickuhr, K., Rainie, L., Purcell, K., Madden, M., & Brenner, J. (2012, June 22). Libraries, patrons, and e-books. Pew Internet Libraries. Retrieved from
http://libraries.pewinternet.org/2012/06/22/libraries-patrons-and-e-books