This document outlines the schedule and key tasks for a portfolio class over the next few months. It includes: - An overview of the class schedule from September to December, with portfolio projects due in October and continued application support through the end of the year. - Reminders about following agencies on social media, checking the class Blackboard site for updates and inspiration, and exploring the work of admired agencies. - Guidance on developing a range of portfolio projects across different brand types and problem-solving approaches. - A reminder for students to revamp their work before upcoming deadlines and ensure their portfolio, resume, and online presence showcase their skills and personality. - An offer to provide case brief

1. GINA COLLURA SENIOR PORTFOLIO
CLASS THREE_MONDAY, 9/18/17

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WELCOME TO
PORTFOLIO
AWESOMENESS
AKA
CLASS #3

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SEPTEMBER + OCTOBER
THE NEXT 2 MONTHS WILL FLY BY
GINACOLLURAFIT
• CLASS 1: MONDAY, 8/28
• SCHOOL CLOSED: 9/4: KEEP WORKING
• CLASS 2: MONDAY, 9/11
• TODAY: CLASS 3: MONDAY, 9/18
• CLASS 4: MONDAY, 9/25: KEEP POLISHING YOUR WORK
— THURSDAY, 9/28: GET YOUR FREE TICKET: HAATBP: ONE CLUB EVENT +
PORTFOLIO REVIEW
Start following agencies + companies on Twitter, Insta, Snap, and LinkedIn.
We never know when they’re going to post internship opportunities.

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CHECK BLACKBOARD
OFTEN
- ANNOUNCEMENTS
- INTERNSHIP LINKS
- INSPIRATION
-AGENCIES: WHO’S DOING THE
WORK YOU ADMIRE?

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Your Domain + Branding
The WORK
The Descriptions
About Page
Your Resume
Contact Info
Follow
Agencies

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OCTOBER: SH** GETS REAL
GINACOLLURAFIT
• CLASS 5: MONDAY, 10/2: POLISH, POLISH, POLISH
• SCHOOL CLOSED: 10/9: KEEP WORKING
• CLASS 6: MONDAY, 10/16: POLISH, POLISH, POLISH
• CLASS 7: MONDAY, 10/23: FINALIZE EVERYTHING
• CLASS 8: PORTFOLIO DUE: MONDAY, 10/30
— 5-Minute, Stand-Up Presentations: There may be judges

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NOVEMBER: IT GETS REAL-ER
START APPLYING FOR
INTERNSHIPS, INTERVIEWING
GINACOLLURAFIT
• CLASS 9: MONDAY, 11/6
• CLASS 10: MONDAY, 11/13
• CLASS 11: MONDAY, 11/20
• CLASS 12: MONDAY, 11/27 [THANKSGIVING WEEK]

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DECEMBER: CONTINUE APPLYING
FOR INTERNSHIPS,
INTERVIEWING, ACCEPTING
GINACOLLURAFIT
• CLASS 13: MONDAY, 12/4
• CLASS 14: MONDAY, 12/11
• LAST CLASS 15: MONDAY, 12/18
• ***DEADLINES FOR 2018 SUMMER INTERNSHIPS AT THE
BIG AGENCIES ARE JANUARY /FEBRUARY / MARCH***

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WHAT ELSE DO YOU
NEED?

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DO YOU NEED BRIEFS?
GINACOLLURAFIT
• YOUNGSHITS.COM HAS MONTHLY BRIEFS
• MY GOOGLE DRIVE: THERE ARE TONS OF BRIEFS FOR
GREAT BRANDS

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A RANGE OF WORK
GINACOLLURAFIT
• MAKE SURE YOU HAVE A RANGE OF BRANDS +
PROBLEM-SOLVING SOLUTIONS
— Fitness Brand, Fashion/Beauty Brand, Eco-Friendly Brand
— Financial Service, Technology, Beverage, Food/Snack
— Humor, witty, funny, exaggeration, metaphor, in-your-face, thought-provoking,
smart, beautiful, simple, gritty, jealousy-inducing
(I wish I thought of that)

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DUE WEEK 3 + 4:
REVAMPING YOUR WORK IS CRUCIAL
GINACOLLURAFIT
• DO YOU HAVE 4 PROJECTS?
• ARE YOUR VIDEOS SHORTER? MORE INTERESTING?
• DO YOU LOVE YOUR WORK?
• HAVE YOU LOOKED AT ALL OF THE PORTFOLIO LINKS ON BB?
• UXERS: PROCESS, PROCESS, PROCESS
• EVERYONE: WHAT’S THE BEST WAY TO PRESENT YOUR
IDEAS?
• WHAT’S THAT ONE-SENTENCE TO DESCRIBE YOUR IDEA?

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DUE WEEK 3 + 4:
SIDE HUSTLE, ABOUT PAGE, RESUME,
CONTACT INFO
GINACOLLURAFIT
• WHAT’S YOUR SIDE HUSTLE/CREATIVE EXTRA?
• PHOTO/SELF-PORTRAIT FOR ABOUT PAGE
• YOU WILL NEED A DOWNLOADABLE RESUME
— A resume that shows your personality, is well-written + well-designed
• WHAT’S YOUR JOB TITLE?
• YOUR CONTACT INFO MUST BE EASY TO FIND
• SOCIAL MEDIA: LINKEDIN, TWITTER?, INSTA?

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THE WORK,
THE WORK,
THE WORK
GINACOLLURAFORFIT

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FIRE DRILL:
DID THIS GIVE YOU SOMETHING
FUN FOR YOUR BOOK?
GINACOLLURAFIT
• MAKE YOUR CONCEPT CULTURALLY RELEVANT TO GEN-Z
• BRINGS SOME FUN TO YOUR PORTFOLIO
• GEN-Z IS THE NEW, NEW THING
I HOPE THIS GOT YOUR GEARS GRINDING ON A FUN, NEW
PROJECT FOR YOUR BOOK.

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EVERYBODY BREATHE
GINACOLLURAFORFIT

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BOOKS TO REVIEW TODAY:
1. JACKIE B.
2. MELISSA
3. ALLIE
4. SHRUTI
5. SANDRA
ANYONE ELSE WE HAVE TIME FOR

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NEXT WEEK: 9/25
SPECIAL GUEST
MORE ONE-ON-ONE’S
THERE ARE 42 DAYS UNTIL 10/30