Get your life together so you can build a strong portfolio

1. GINA COLLURA SENIOR PORTFOLIO
CLASS TWO_MONDAY, 9/11/17

2. GINACOLLURAFORFITGINACOLLURAFORFIT
WE NEED
MORE AWESOME WORK
IN OUR PORTFOLIOS

3. GINACOLLURAFORFIT
YOUR PORTFOLIO IS YOUR
MEAL TICKET TO
GETTING INTERVIEWS,
INTERNSHIPS, + JOBS
GINACOLLURAFORFIT

4. GINACOLLURAFIT
FIRE DRILL SESSIONS
GINACOLLURAFIT
• HELPS YOU THINK FAST ABOUT DIFFERENT BRANDS
• BRINGS SOME FUN TO YOUR PORTFOLIO
• GETS YOU TO GO FOR QUANTITY OF IDEAS
— Which gets you to better ideas
I NEED TO SEE BETTER/MORE AWESOME WORK
IN YOUR PORTFOLIOS

5. GINACOLLURAFIT
THE RULES
GINACOLLURAFIT
• 15-MINUTE RAPID-FIRE IDEA GENERATION
• DON’T EDIT YOURSELF
• WRITE 1 IDEA/POST-IT
• WORK SOLO
• ASK YOURSELF, “WHAT IF” TO GET STARTED
• GO BIG WITH YOUR THINKING
• WRITE HASHTAGS OR TAGLINES

6. GINA COLLURA FOR KAISER PERMANENTE
PUT YOUR TITLE HERE
FIRE-DRILLS
A TOOL YOU CAN USE.
YOU GET BRIEFED + THEN GET 15 MINUTES TO COME UP
WITH IDEAS.

7. GINACOLLURAFORFIT
THE BRAND:
SOUR PATCH CANDY
GINACOLLURAFORFIT

8. GINACOLLURAFIT
ABOUT SOUR PATCH CANDY
GINACOLLURAFIT
• FIRST INTRODUCED IN THE US IN 1985
(BUT STARTED IN CANADA IN THE 1970’S)
• THEY TASTE SOUR, THEN SWEET
• FLAVORS: LEMON, LIME, ORANGE, RASPBERRY
• AVERAGE COST $4.50
HOW DO YOU GET GEN-Z MOVIEGOERS
(YOUR YOUNGER SIBLING/COUSIN/FRIEND),
TO BUY A BAG/BOX OF SOUR PATCH CANDY
THE NEXT TIME THEY GO TO A MOVIE?

9. GINACOLLURAFIT
WHO IS GEN-Z?
GINACOLLURAFIT
• 16- TO 18-YEAR-OLDS WITH DIVERSE BACKGROUNDS
• THEY HAVE 8 SECOND ATTENTION SPANS
• They’re unable to focus for extended amounts of time
• HOWEVER, GEN Z HAS HIGHLY EVOLVED ”8-SECOND FILTERS”
• THEY’VE GROWN UP IN A WORLD WHERE THEIR OPTIONS ARE
LIMITLESS, BUT THEIR TIME IS NOT
• GEN Z HAS BEEN STRONGLY SHAPED BY THEIR
INDIVIDUALISTIC, SELF-RELIANT GEN X PARENTS AND
THEY’RE COMMITTED TO AVOIDING THE MISTAKES THEIR
MEANDERING MILLENNIAL PREDECESSORS MADE

10. GINACOLLURAFORFIT
THEY WANT VALUE
GINACOLLURAFORFIT

11. GINACOLLURAFORFITGINACOLLURAFIT
WHO IS GEN-Z? WHO DO YOU KNOW THAT’S GEN-Z?

12. GINACOLLURAFORKAISERPERMANENTEGINACOLLURAFIT

13. GINACOLLURAFIT
THE BRIEF
GINACOLLURAFIT
• HOW DO YOU GET GEN-Z MOVIEGOERS
(YOUR YOUNGER SIBLING/COUSIN/FRIEND),
TO BUY A BAG/BOX OF SOUR PATCH CANDY
THE NEXT TIME THEY GO TO A MOVIE?
• MAKE THE BRAND CULTURALLY RELEVANT TO GEN-Z

14. GINACOLLURAFORFITGINACOLLURAFORFIT
REVIEW YOUR POST-ITS
- STAR 2-3 OF THE BEST IDEAS
- KEEP PUSHING YOUR THINKING +
TURN IT INTO A PORTFOLIO PIECE
- WHAT’S YOUR PORTFOLIO MISSING?
CAN THIS FILL A GAP?

15. GINACOLLURAFORFIT
EVERYBODY BREATHE
GINACOLLURAFORFIT

16. GINACOLLURAFORFITGINACOLLURAFORFIT
BY NOW, YOU SHOULD:
- HAVE YOUR DOMAIN
- STARTED A SITE DESIGN
- PERSONAL BRANDING/LOGO
- HAVE STARTED EVOLVING YOUR
PROJECTS
THERE ARE 49 DAYS UNTIL 10/30

17. GINACOLLURAFORFITGINACOLLURAFORFIT
NEXT WEEK:
ONE-ON-ONE SESSIONS
THERE ARE 49 DAYS UNTIL 10/30