Search engine optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine's search results. There are thousands of little factors that can influence SEO rankings, including on-page techniques like proper use of titles and meta descriptions, off-page factors like links and content. The main goal of SEO is to optimize websites and webpages so they appear higher in search engine results pages by understanding how search engines work through crawling websites, indexing content and keywords, and ranking pages based on relevancy to search queries.

1. WELCOME
Introduction to SEO
Presented by:
Chandra Shekar Reddy. G

2. Search Engine Optimization
Search engine optimization
(SEO) is the process of
affecting the visibility of a
website or a web page in a
search engine's.

3. DEFINITION
What is
SEO
Search engine optimization
(SEO) is the process of affecting
the visibility of a website or a
web page in a search engine's.

4. MARKET SHARE
Search Engine Optimization
=
Google Optimization

5. THOUSANDS OF LITTLE FACTORS THAT INFLUENCE IT.
Some are a drop of water, others are a glass of water.
You never know which one will
overflow the bucket.

6. THERE ARE THREE MAIN GROUPS OF FACTORS
THAT INFLUENCE YOUR GOOGLE RANKING.
Technique
Links
Content
Keywords

7. TECHNIQUE
<h1>My Article
Title</h1>
<p>Scientists reported
Wednesday…</p>
BUILDING PAGES
<span
class=“heading1”>My
Article Title</span>
<p>Scientists reported Wednesday…</p>

8. PROPER USE OF COMMON TAGS
<meta name=“description”
content=“”>
<title>
Description tag is a
must; make it short &
sweet and unique to
the page. You don’t
need a keyword tag.
<strong>
<a>, <h1>, <h2>, <h3>
Did you know there is only H1 tag1 per page?
They signify the most important content
<noscript>, <object>
<b>
Actually useful to search engines and people
with down-level experiences

9. IMPROPER USE OF COMMON
TAGS
<img alt=“”>
Don’t forget to include a
description for search engines,
and folks with slow connections.
<script>
No links or redirects
locked behind a script
tag
<meta> (the crazy ones:
Refresh, Robots/ Index,
Follow)
You can get caught up in supporting every last
meta tag, don’t! Focus on the REP, and
Description.

10. LINKS / URL’s
1.
Protocol
URL Best Practices:
2.
Subdomain
3.
Root
Domain
4.
Top-Level
Domain
5.
Subfolde
r/Path
6.
Page
7.
Parameter
8.
Named
Anchor
Common URL Elements
http://store.example.com/category/keyword?id=123#top
1 2
3
4
5
6
7
8

11. CONENT
Keywords
Keyword-phrases
Digital marketing
without content is like
a cafe without coffee.
There’s nothing to
talk over.

12. Why is
SEO
so important

13. IMPORTANCE
89,7% - Click on First page
5,93% - Click on Second page
4,37% - Click on page three and the
rest

14. WHY SHOULD YOU CARE
ABOUT SEO?
Where page views come from
Referring
Sites
35%
Direct
22%
Search
43%

15. THE EQUATION
Design for
your
customers
Be smart
about
robots
Enjoy longlasting
success

16. HOW SEARCH WORKS
1.
Crawling
CRAWLING
RANKING
3. Searching
Index
2. Ranking
SEARCHING

17. HOW SEARCH WORKS
1.
Crawling
CRAWLING
RANKING
SEARCHING
3. Searching
Dynamic
Ranking
Index
2. Ranking
Query
Parsing

20. THANK YOU
For Your Potential Watching