This document provides a roadmap for technical entrepreneurship. It outlines three main steps: 1) developing a product pitch, 2) finding product-market fit, and 3) building and scaling the minimum viable product (MVP). For each step, it provides guidance on measuring success, identifying pain points and target customers, developing solutions, testing prototypes, integrating third-party services, automating tasks using APIs, engaging customers through Slack and Intercom, and eventually scaling up by going full stack. The overall roadmap advises falling in love with the problem first, then the solution, and emphasizes the importance of the MVP in delivering value to customers.

1. Technical
entrepreneurship
gus@lewagon.org

2. 1) Product pitch
2) Find your market fit
3) Build & Scale
Roadmap

3. Roadmap
Measure
1) Product pitch
2) Find your market fit
3) Build & Scale

4. 1) Product pitch

6. Pain
What do people suffer from?
Target
Who are suffering from that?
Solution
How do I answer their need?

7. ‘Fall in love with the
problem, not the solution’

10. Pain
Scarce lodging options during big events in SF

11. Pain
Scarce lodging options during big events in SF
Target
Event attendees who were unable to book a hotel

12. Pain
Scarce lodging options during big events in SF
Target
Event attendees who were unable to book a hotel
Solution
Short-term living, breakfast and unique business
networking opportunity

13. MedpicsGreenThumbs
What’s their product pitch?
Example #1
Local, curated design &
fashion marketplace

14. Private spaces on-
demand to work, focus &
relax by hours

15. 26 Value Proposition Examples

16. 2) Product / Market fit

17.
Activation
Revenue
Retention
Referral
Acquisition

18. Do people want
my service?
Step #0

19. You need somewhere
to bring and activate people
…
Landing page
or

20. Landing page tools

21. Learn frontend
Languages
CSS libraries

22.
Activation
Revenue
Retention
Referral
Acquisition

23. How do people
know I exist?

24. Coupons / Partnerships
…

25. Newsletter

26. Upload emails on FB-ads
Create look-alike audiences
Paid ads

27. Whatever works
- Big Events
- Paying influencers
- PRs
- …

28.
Activation
Revenue
Retention
Referral
Acquisition

29. What do I want
people to do?

30. Set metrics
-
+
Likes, followers
Subscribers
Applications
Pre-orders…

31. Set metrics

32. Vanity metrics
Overall likes
likes / followers
vs.

33. Sheltair example
Activation = 1st Booking

34. Sheltair example
Revenue = Hours booked

35. Measure

36. How good is
my Acquisition?

37. Acquisition (GA)

38. Bounce rate

39. Which campaign
is working?

40. Utm-ize your URL
to differentiate between campaigns

41. Let’s add UTM on lewagon.com
using a URL builder plugin

42. On-Demand example
Purchases by UTM

43. How good is
my Activation?

44. Activation (subscriptions)

45. Activation (subscriptions)

46. How good is
my Revenue?

47. Revenue
(Stripe / Mixpanel dashboard)

48. Do my customers
repeat the experience?

49. Retention
(Cohort)

50. Do my customers
recommend me ?

51. Revenue
(Ask / Track)

52. 3) Build (MVP)

53. Minimum viable product
The simplest set of product
features that delivers value
to your target customer

54. Minimum viable product

55. Tip #1
Use third party services

56. CMS - choose wisely

57. Test - Prototype

58. Test - Prototype

59. Add Services - no coding skills :)

60. They give you embed button

61. Newsletter

62. Web-forms

63. Survey

64. Support

65. Payment

66. Analytics

67. Let’s build an apply form
and test it

68. What do these services
have in common?

69. APIs
“Software is eating the world”

70. Web-101

71. Web-101

72. Web-101

73. Web-101

74. Human interface
Readable content
HTML / CSS

75. Programming interface
Structured data
{"richestPeople":[
{"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"},
{"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}

76. API

77. Let’s compare
https://api.github.com/users/devitagus
https://github.com/devitagus
Github website
Github API

78. Let’s play with Facebook graph API

79. Tip #2
Connect APIs to automate tasks

80. Use APIs connectors like Zapier

81. Le Wagon
Zap #1

82. Le Wagon
Zap #2

83. Tip #3
Connect everything to Slack

84. Example of Le Wagon
#channel
+

85. Tip #4
Engage customers with Intercom

86. Example of Le Wagon
automated email

87. Prototyping - Take aways
1. Pick right services for your MVP
2. Automate tasks with Zapier
3. Centralize info with Slack integrations
4. Engage your customers with Intercom

88. Scale

89. Go Full Stack

90. 2 options
Find a CTO
or
DIY

91. http://lewagon.com/apply

92. Thank you!