I/O Extended 2015 서울, 최시영님

1. 스마트하게 돈벌기
with AdMob and Google Analytics
최시영

3. Helping you grow faster
1. Smarter monetization
2. Tools to scale
3. Easy ad integration

4. Customers growing with AdMob

5. Zabob
Studio
MobirixWego
Interactive
SUD inc.Smart Tools

7. What’s driving in-app ads?

8. Committed to cross platform
650K apps
Equal growth on
Android and iOS
200bn ad
requests/month

9. Mobile in-app
ads set to grow
3.2x
between 2014-18
In many key markets,
advertising is now
50%
of total app revenue
above
Source: App Annie/IDC, April 2015

10. 90% of apps downloaded today are free
2012
64b
Source: Gartner
2013
102.1b
2014
138.8b
2015
179.6b
2016
224.8b
2017
268.7b
Free
Paid
Estimated mobile app downloads worldwide (billions)

11. of mobile gamers
spend in apps
only
Source: Swrve, Jan 2014
.5%1

12. Average in-game spending by country
Source: Google & Parks Associates
US
$10
UK
$11.50
Korea
$23
China
$7.75
Japan
$24
Smartphone ($) last 30 days

13. Better user experiences
Native Ads Lightbox Ads TrueView Video Ads

14. $62bnby 2017
Source: VisionMobile, Dec 2014

15. How can you monetize better?

16. 1Mnew apps
Source: appFigures, Jan 2015

17. 1,128k
W. Europe
& Israel
330k
MEA
500k
E. Europe
Russia
975k
East Asia
750k
South
Asia
70k
Oceania
230k
South
America
North
America
1,513k
Source: VisionMobile, Dec 2014
5.5M developers

18. 8Mdevelopers by 2017

19. 1. Realize the full value of each user
users who are likely
to spend on IAP
users who share
on social media
users who
click on ads
Ad

20. of developers are
using any kind of
analytics solution
Source: VisionMobile, 2014
21%
only
2. Use mobile app analytics

21. Don't be a data dragon!

22. Engagement by in-app ad formats
3.Maximize ad yield
Source: Google Internal, May 2015
TrueView Interstitials Banner

23. Not using interstitials Using interstitials
20% increase
AdMob developers who use interstitials earn
20% more revenue than those who don't
Source: Google Internal, May 2015

24. Networks perform differently
$2.75
$2.25
$1.75
$1.25
$0.75
$0.25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
$3.25

25. How you can grow with AdMob

26. Building the best app monetization platform
Tools to
Scale
Smart
Monetization
Easy Ad
Integration

27. Smart Monetization

28. 데이터 수집 &
분석 도구
데이터 확보를 위한
초기 트래픽
A/B 테스팅이 가능한
분석 담당 및 시스템
마케팅팀과
개발팀의 협업

29. AdMob: an audience-aware platform
Video AdAdMob Ad
IAP Transaction
Directly Sold Ad

30. In-app purchase house ads
Buyer Buyer Buyer IAP ads
Regular ads
Regular ads
non-
paying
non-
paying
non-
paying
non-
paying
non-
paying
non-
paying

33. Yes
Users Product Action
Try #1
Try #2
IAP offer wall
145K impressions
Targeting Monetization Result
$107
Conversion
$0.74 per 1000
impressions
Likely
spender ?
IAP offer wall
6K impressions
Interstitial network ad
139K impressions
None
(Arbitrary
sampling)
No
6 days
worth*
4 days
worth*
$140
Conversion
$23.88 per 1000
impressions
$587
Conversion
$4.22 per 1000
impression
Upside
* Korean developer trial
** AdMob Interstitial inventory Korea

34. Mobile app analytics in AdMob

35. Custom audience targeting
Casual Users Highly-Engaged Users

37. Interstitial
Video
Banner
Reward
Based
Mediation
Coming soon
Monetize smarter with AdMob mediation

38. AdMob now mediates 40 ad networks
25 40in 2014
in 2015

40. Ad Network 3 $$
Ad Network 1
Ad Network 2
Ad Network 4
Ad Network 5
Ad Network 6
$
$
$
$
$
Ad Network 3 $$
Winning Ad
Ad network optimization

41. Tools to Scale

42. Millions
of advertisers
through AdWords
Access
to DoubleClick
Ad Exchange
All run in a
real-time auction
Scale with global ad demand
1400 certified ad networks
and 400 DSPs

43. Trivia Crack has over
150m users globally

44. AdMob Reservations
Deliver based on clicks/imp goals
Pace the campaign
Empower sales teams

45. Design AdMob-ready HTML5 ads
Google Web Designer

46. Easy Ad Integration

47. Ad formats: Native ads

48. Introducing the native ads express beta

49. 7/1/2014 10/1/2014 1/1/2015 4/1/2015
Growth of AdMob Interstitial Impressions
Share of interstitial impressions in the AdMob network

50. Integrating AdMob into your app

52. Conclusion

53. Committed to helping you grow
and be successful
Tools to
Scale
Smart
Monetization
Easy Ad
Integration
google.com/admob

54. 제품 업데이트에 대해 더 알아보시려면...

55. 최시영
@syseanchoi
감사합니다.
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