This document discusses market opportunities in over-the-top (OTT) and new media. It notes that the global online video market is expected to grow to $37 billion by 2017 driven by increased popularity of OTT services. As connectivity changes consumption of video from traditional broadcast to multi-screen devices, broadcasters and content owners must adopt multi-screen delivery strategies to survive. The presentation explores these market trends and integrated solutions that can bridge broadcast content to multi-screen viewing. It also describes the services offered by Visual Unity including OTT platforms, online video platforms, and content delivery networks.

1. © 2013  Confidential
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Gabriel Dusil  1
Prague • London • Moscow • Cologne •
Bratislava • Belgrade • Nairobi • Dubai
OTT & New Media
Market Opportunities
Gabriel Dusil
SVP Marketing & Corporate Strategy
www.facebook.com/gdusil
cz.linkedin.com/in/gabrieldusil
gdusil.wordpress.com
gabriel.dusil@visualunity.com

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Download the Original Presentation
Download the native PowerPoint slides here:
• http://gdusil.wordpress.com/2013/06/17/ott-and-new-media-market-
opportunities
Or, check out other articles on my blog:
• http://gdusil.wordpress.com

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“There will be over
551 million smart
TVs connected to
the Net by 2016,
about 20% of all
TVs in the world”
• Digital TV Research
What is “Connected TV”
• Over the Top (OTT)
• IPTV, HTPC
• STB, Game Console
Video On Demand 
Live Streaming & Catch-up 
Time, Place & Device shift 
Web
TV TV
Web
OTT Goes Global - Worldwide
Survey of OTT Services

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Multiscreen
Aspect
Experience
Interaction
What is Multiscreen?
1 Google - New Multiscreen World(12.Aug)
Figures for TV, PC, Tablet & Mobile
1
Television PC, Laptop Tablet Mobile
16:9 16:9 4:3 & 3:4 3:2 & 2:3
Lean
Back
Lean
Forward
Forward
& Back
Forward
& Back
43 min. 39 min. 30 min. 17 min.
Cinema
2.39:1
Lean
Back
100 min.

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OTT = Over the Top content
• Services that use an internet
connected device to an existing
ISP service to receive (video)
content
•  eg. Roku, Blu-ray player,
Nintendo Wii, Smart TV, Xbox,
PlayStation, Tablet, etc.
OTT (Internet Video) will grow
12x from 2012 to 2020
What is OTT?
OTT
48%
VoD
29%
Cloud
11%
vConf.
2% linear TV
10%
OTT
11%
VoD
22%
linear
TV
66%
Alcatel-Lucent Bell Labs - “How the tablet generation
is pushing networks to the edge”, 13th Dec. 2012

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OVP = Online Video Platform
• A cloud-based content
management solution (CMS) for
managing and delivering
multimedia (namely video) to
subscribers
• A solution to manage, publish,
measure, and monetize high
quality video content on the web.
What is OVP?

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Multiscreen Solution Provider
Network Operators • Media Companies • Enterprise
Software
Development
Platform
Solutions
Professional
Services
BroadcastDesign
Consulting
ProjectManagement
Transcoding
System Integration
Service
Provider
What
We Do
vuMultiscreenvuNetvuMedia
vuEasy
What
We Deliver
For Whom
We Deliver
vuMobile

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0
12
24
36
2010 2012 2014 2016 2018 2020 2022
Timeperweek(hours)
Live Broadcast
Internet Video
Weekly Viewing Times for
Video
Online will Surpass Broadcast
by 2020
By the end of
this decade,
more people
will be
watching
Internet video
than television
SocialTimes.com - http://socialtimes.com/online-video-to-
surpass-us-broadcast-tv-by-end-of-decade_b13470

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PaaS & SaaS cloud-based
services expect strong
double digit growth
• Visual Unity has offerings
in IaaS, PaaS, & SaaS
Cloud-based Opportunities
Gartner – Public Cloud Service Forecast (12.Q2 Update)
CAGR – Compounded Annual Growth Rate
CloudComputing- ‘11-’16 CAGR
Infrastructureas a Service(IaaS) 41.7%
Platformas a Service (PaaS) 26.6%
Softwareas a Service(SaaS) 17.4%
2010 2011 2012 2013 2014 2015 2016
billionsUS$
SaaS
IaaS
PaaS

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OTT will be 37b US$ by 2017
• Average annual growth of 29%
Market - Broadcast & OTT
CAGR = Compounded Annual Growth Rate
0
10
20
30
billionUS$
Transactions
Subscriptions
Advertising
Global OTT Video
Revenue Forecast '11-'17
Broadcast market estimated
at $430b globally, by 2017
Broadcast
$428b
92%
Online
Video
$37b
8%
2017

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North
America
41%
Europe
28% Asia
23%
Others
8%
2017
Online Video by Region
0
10
20
billionUS$
Rental
VoD
Subscriptions
Advertising
Online TV & Video
Revenues (billion US$)

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SaaS
• OVP  vuEasy™
Software-based
Cloud service
IaaS
• CDN = Content
Delivery  vuNet™
PaaS
• OTT platform
• vuMedia™
We Offer 3 Cloud Services
OTT = Over the Top Content
OVP = Online Video Platform

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Multiscreen
Providers
1997+
Online Video
Traditional
Broadcasters
1950+
Broadcast
Multiscreen Solutions, Servicing…
WeProvide
products&
servicesto
existing
broadcasters
Weservice
clientswanting
content
deliveredonto
manydevices
Weoffera
platformsolutions
for companies
wantingtobridge
contentto the
Internet

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vuMedia™
OTT
(PaaS
Platform)
• Broadcast Solutions
•  vuEasy™ OVP Services
• Entry Level Video platform in-the-
cloud (SaaS)
•  vuMedia™ OTT Solutions
• Bridge between Broadcast &
Multiscreen (PaaS)
•  vuNet™ Content Delivery
• CDN Services, Guarantees
quality of video delivery (IaaS)
• Multiscreen Services
OfferingAFull Range of Video Services
Project
Size
SolutionCost
Broadcast
Solutions
(Products & Services)
vuNet™
CDN (IaaS
Service)
vuEasy™
OVP
Service
(SaaS)
Multiscreen
Services
(Software
Dev.)

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GeoIP
Scheduler
image
Client
Relationship
Management
DB = Database
AV = Audio Visual
4K = up to 4096×3072
OTT = Over the Top Content
STB = Set Top Box
VoD = Video On Demand
vuManagement
live
db
audio
film
cam
disc
vuIngest
vuMedia
v2.0
DRM
DiscoverySearch
AuditingGateway
AdvertisingPayment
ReportsStatsAnalysis
LinkShield
Profiles
Framesize
Bitrate
Content
Management
System
Recorder
Metadata
OTT
STB
Web
App
App
Store
Optimized
Live
Stream
VoD
Storage
Social
Networking
Adaptive

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vuMedia™ - Features & Benefits
Modular,Scalable& RedundantArchitecture
SuperiorViewing onAny Deviceor Screen
CompleteBrand& ContentRightsControl
VoD & Live StreamingEnd-to-endWorkflow
Statistics,Reporting& Analytics Engines
Monetizationof
DigitalVideo&Audio
Content& Client
Relationship
Management
GlobalCDNs
Integration

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Clients

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Partners

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Visual Unity - Differentiators

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Synopsis - OTT & New Media Market
Opportunities
• The era of multiscreen video has begun. Portability and connectivity
are changing the video landscape. TV everywhere and other
multiscreen initiatives are fundamentally changing the entertainment
business model, with apps streaming live to TVs, computers, tablets,
and mobile phones. According to the latest forecasts from Informa, the
global online-video market will be worth $37 billion in 2017, driven by
the popularity of OTT (Over the Top services). Broadcasters, content
owners, and distributors must engage multiscreen delivery to survive.
This presentation explores these market trends, and integrated
solutions that bridge the gap between the broadcast world and
multiscreen consumption.

22. © 2013  Confidential
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4K, Connected TV, Digital Video, Online Video, Gabriel Dusil,
Internet Video, Broadcast, Linear Broadcast, Multi-screen,
Multiscreen, New Media, Online Video Platform, OTT, Over the
Top Content, OVP, Smart TV, Social TV, Visual Unity, PaaS,
Platform as a Service, SaaS, Software as a Service, CDN,
Linear Television, Linear TV, System Integration, Television
Tags - OTT & New Media Market
Opportunities