OTT & Multiscreen - 10 - Entertainment Streaming Behaviors
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• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com. • Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)
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OTT & Multiscreen - 10 - Entertainment Streaming Behaviors
- 3. ©2015 gabriel@dusil.com www.dusil.com 3 Agenda-COBS Opportunities Behaviors Challenges Strategies
- 4. ©2015 gabriel@dusil.com www.dusil.com 4 Behavior–CuttingtheCord Increased Spending 22% Spending Unchanged 63% Reduced Spending 8% Eliminated Spending 7% Global Subscription Changes Cut the Cord Ericsson-TV&Video,ChangingtheGame('12) 0% 20% 40% Not Watching Enough TV Only Using Internet Services Saving Money No Suitable Packages Reduced Spending Reasons
- 5. ©2015 gabriel@dusil.com www.dusil.com 5 Behavior –Pay-TVvs.theInternet Cord cutters Cord shavers Cord-nevers
- 6. ©2015 gabriel@dusil.com www.dusil.com 6 Behavior–AverageTimeSpentperDevice Ericsson-TV&Media(13.Aug)–Averageviewingin12Markets:US,UK,China, Spain,Sweden,Brazil,Taiwan,SouthKorea,Germany,Mexico,Chile,Italy 0 4 8 12 Other screen Portable Player Tablet Smartphone Laptop Desktop PC TV-screen hours In-home Out-of-home Average Hours Watching Video per Week
- 10. ©2015 gabriel@dusil.com www.dusil.com 10 Behavior – Livevs.VOD bydevice Live content is mainly on TVs or Desktop PC’s Tablets & mobiles are reserved for shorter content Ooyala - Video Index Report (13.Q1) CTV = connected TVs, GC = Game consoles
- 11. ©2015 gabriel@dusil.com www.dusil.com 11Adobe-U.S.DigitalVideoBenchmark(13.Q4) Behavior – Entertainment byDevice Apple Devices produce nearly half of TV play requests
- 12. ©2015 gabriel@dusil.com www.dusil.com 12 Movies, reality TV, drama, comedy, etc. have the biggest engagement for 2nd screen Behavior –2nd Screen Opportunities Informia-FutureofTV,Strategiesfor BecomingConnected(12.Mar) 0% 10% 20% 30% ShareofResponses(%) 2nd Screen Opportunities
- 13. ©2015 gabriel@dusil.com www.dusil.com 13 Read email while watching TV 63% Using Apps or browse the Internet to kill time 56% Using Apps or browse the Internet to find Info 49% Use Social forums while watching TV 40% Discuss content online Watch 2 or more programs 29% 14% 13% 25% Compete with others watching the same show Watch show from two camera angles14% Interact with show through voting or sports betting Behavior–PopularActivities on2ndScreen
- 14. ©2015 gabriel@dusil.com www.dusil.com 14Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11) Behavior–SocialNetworking
- 15. ©2015 gabriel@dusil.com www.dusil.com 15Ericsson-TV&Video'11(Consumertrends,Global,Nov'11) Behavior-VideoRecommendations 0% 20% 40% Advice from Friends & Family Recommendations based on Past Latest Releases User Ratings Friends currently watching... Other users also watched… Most Popular Statistics Expert Recommendations Most Useful Recommendations
- 16. ©2015 gabriel@dusil.com www.dusil.com 16 Behavior– Services Most Worthwhile Purchasing 0% 10% 20% 30% Interactive TV Super Simple Interface Internet on the TV A Lot of TV Channels Wireless Home Standard quality (SD) À la carte Content Ad or Commercial Free Extreme Quality (4K) Theatrical to TV Excellent quality (HD) Video on Demand
- 17. ©2015 gabriel@dusil.com www.dusil.com 17 Behavior –EnterpriseVideoContent % respondents preferring to view video content for specific kinds of information: Content Response Duration Product demos 89% 3- 5 minutes Case studies 84% 9 minutes Video white papers 84% 10-19 minutes Conference preso 82% 10-19 minutes Testimonials 73% 3 min. or less http://www.idgconnect.com/video
- 19. ©2015 gabriel@dusil.com www.dusil.com 19 Synopsis – EntertainmentStreaming Behaviors Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com. Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)
- 20. ©2015 gabriel@dusil.com www.dusil.com 20 Tags– EntertainmentStreaming Behaviors 2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming