Top marketers and founders behind some of the most iconic names in tech have come together to share their advice, lessons learned and marketing predictions in one tasty eBook titled Food for Growth. Food for Growth comes in the shape of 86 pages with a total of 159 pieces of advice and insights. Among others, we get to learn from renowned and experienced marketers such as Rand Fishkin, Michael Stelzner, Neil Patel, and Morgan Brown. The eBook offers a glimpse into the thinking and vision of the people who run today’s most successful companies.

1. FOOD FOR
GROWTH
SECRET INGREDIENTS SERVED UP
BY THE WORLD’S TOP MARKETERS
SAMPLE
MENU

2. EVER WONDERED WHAT GOES INTO
THE MIX OF A COMPANY’S
PERFECTLY HEALTHY GROWTH?
FOOD FOR GROWTH

3. YOU HAVE? EXCELLENT.
BECAUSE SO HAVE WE.
FOOD FOR GROWTH

4. THAT’S WHY WE DECIDED TO ASK SOME
OF THE WORLD’S TOP MARKETERS
HOW THEY GOT THE RECIPE RIGHT.
FOOD FOR GROWTH

5. LUCKILY FOR YOU, WE’VE PUT ALL THEIR
ADVICE INTO ONE TASTY EBOOK.
BUT WE FIGURED YOU’RE BUSY, SO HERE ARE
SOME DELICIOUS SAMPLES FOR YOU TO
ENJOY - DIG IN!
FOOD FOR GROWTH

6. LESSONS: EATING RIGHT
Great marketers love what they do and they understand that
trying new recipes, and sometimes failing at them, is part of
the deal.
This is where top marketers reveal their epiphanies.
FOOD FOR GROWTH

7. FOOD FOR GROWTH
SEAN WORK @SEANVWORK
DIRECTOR OF INBOUND MARKETING AT KISSMETRICS
Getting people to wear multiple hats
is a death sentence.

8. FOOD FOR GROWTH
NEIL PATEL @NEILPATEL
CO-FOUNDER OF CRAZY EGG
Focus on one channel at a time. Once you get it
right, then expand. Too many marketers try to
do it all, and then they find out they are doing a
mediocre job at all of them versus an excellent
job.

9. FOOD FOR GROWTH
RAND FISHKIN @RANDFISH
WIZARD OF MOZ
Be the exception to the rule. Uniqueness
creates massive marketing opportunity,
brandability and inherent
differentiation.

10. FOOD FOR GROWTH
MORGAN BROWN @MORGANB
HEAD OF GROWTH AT QUALAROO
Growth is a team sport. Without the support of
engineering, product, and upper management,
marketing is just marketing. When you rely on just
marketing for growth, it’s like trying to launch a
rocket into outer space using a motor from a
scooter.

11. FOOD FOR GROWTH
MICHAEL STELZNER @MIKE_STELZNER
FOUNDER OF SOCIAL MEDIA EXAMINER
Just when you think you have everything figured
out, it all changes. As a marketer, it's critical to
keep up with all the latest online marketing
tactics if you don't want your business to fall
behind the times. The one constant in marketing
is change.

12. FOCUS: STAYING HEALTHY
In order to maintain a healthy diet you need focus. Knowing
what kind of nutrition your business needs and when it needs
it, is essential to success.
Here are some actionable tips on what to focus on.
FOOD FOR GROWTH

13. FOOD FOR GROWTH
STELLA GARBER @STARTUPSTELLA
DIRECTOR OF MARKETING AT TRELLO
Standing out among the sea of messages,
distractions and ads is the biggest challenge.
People are getting more and more into blocking
out irrelevant messages, so figuring out a way to
reach them at the right time is the biggest
challenge.

14. FOOD FOR GROWTH
ADRIAN YOUNG-SAN ROESSLER @ADRIANYSAN
OFFERING LEAD/PRODUCT MANAGER AT PODIO
Today the most important task is to truly
understand the contexts, behaviors and
motivations of your customers and users - not
relying on demographic analyses, second source
reports or data. But foremost engaging directly
with those people, every day.

15. FOOD FOR GROWTH
JUSTIN MARES @JWMARES
CO-AUTHOR OF TRACTION: A STARTUP GUIDE TO GETTING CUSTOMERS
Figure out who your customers are and
where they hang out. A lot of marketers
start blindly advertising on Facebook or
Adwords without being able to answer these
two fundamental questions.”

16. FOOD FOR GROWTH
RUSS MORGAN @RUSS_MORGAN
CO-FOUNDER AND MARKETPLACE GROWER AT BIDVINE
Ruthless prioritisation. Marketers have so many
tools available to them and countless tasks to
accomplish. Great marketers need to be nimble
and continuously re-assess what needs to be done
and when. Your strategy should be fluid and
responsive to your business.

17. FOOD FOR GROWTH
MARK TRAPHAGEN @MARKTRAPHAGEN
SENIOR DIRECTOR OF ONLINE MARKETING AT STONE TEMPLE CONSULTING
I've always tried to follow a maxim I heard
many years ago: ‘The one who will not read will
not lead’. I want to be the best-educated
marketer I can be. That's how you help your
clients skate to where the puck is going, not
where it's been.

18. INNOVATION: DIETS TO WATCH
The digital marketing environment reinvents itself constantly,
trends come and go and dietary guidelines change over time.
But hey, that’s part of the fun.
Find out what marketers are excited about.
FOOD FOR GROWTH

19. FOOD FOR GROWTH
PAUL JARVIS @PJRVS
BEST SELLING AUTHOR AND DESIGNER
Consumers are less inclined to put up with
bullshit. Marketing is becoming less about the
slickest pitch and more about the best product.
Good or bad experiences, people are going to talk.
And having Bono in your Super Bowl ad isn't
going to save you.

20. FOOD FOR GROWTH
More data-driven decision-making
and experimenting to find out what really works.
The blurring of lines between marketing and
other parts of the business to a focus on growth.
Personalization and the continued progress
toward true one-to-one marketing.
MORGAN BROWN @MORGANB
HEAD OF GROWTH AT QUALAROO

21. FOOD FOR GROWTH
We'll see a massive increase in the overlap of
skills required to be effective at any given
channel or practice. This will upgrade
marketers' ability to see the big picture. The
‘T-Shaped’ marketer is the future.
RAND FISHKIN @RANDFISH
WIZARD OF MOZ

22. FOOD FOR GROWTH
Education. Marketers are now educating
potential customers through content
marketing. This has helped them build up
their traffic, increase their loyalty, and
build a stronger brand.
NEIL PATEL @NEILPATEL
CO-FOUNDER OF CRAZY EGG

23. FOOD FOR GROWTH
The shift of brand advertising money to digital.
This wave of money will revolutionize how
brands are built and create some massive
winners among the companies and channels that
work out how to harness it most effectively.
WILL CRITCHLOW @WILLCRITCHLOW
CEO AT DISTILLED

24. FOOD FOR GROWTH
STILL HUNGRY?
Experience the feast in full by
downloading the eBook. Includes an
appetizing foreword by
FAKEGRIMLOCK.
Tasty!
DOWNLOAD NOW