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The Role of Social Media in Teaching and Learning

Presentation given at FITSI at UNH in June 2010 on the varying role of social media in education. Followed by a panel that included several teachers, the IT department and the Assistant Dean, and later by a social media roundtable on guidelines and policies. It was a great day of learning to an attentive crowd.

Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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The Role of Social Media in Teaching and Learning

  1. 1. The Role of Social Media in Teaching and Learning University of New Hampshire, FITSI 2010 Presented by Leslie Poston #fitsirole
  2. 2. What You Should Know FirstSocial Media Is Not New
  3. 3. JAN 16 1978This was the day that social networking was born.All of today’s social networks are descendants ofCBBS (Computerized Bulletin Board System),created in two weeks by Ward Christensen andRandy Suess. It enabled members of the ChicagoArea Computer Hobbyists Exchange to post andview notices on an electronic bulletin board,effectively becoming the world’s first on-linecommunity.Research study: “Social Network Hierarchies andtheir Impact on Business”Sample: 2322 persons ages 6-54
  4. 4. How Are YourStudents Using This?
  5. 5. ✓ Personal Use: Peer to Peer✓ Personal Use: Family, Limited✓ Masked Identity: Instinct and Trend✓ Professional Use: Senior Year✓ Mobile, Portable (Cell, Laptop, Hotspot)
  6. 6. Issues Involved In Using Social MediaIn Both Traditional And Online Courses
  7. 7. ✓ Privacy✓ Legalities✓ School Policies✓ Attention✓ Retention✓ Interpersonal Skills✓ Time Management
  8. 8. What makes online privacy such a challenge?Other people’s cavalier attitude and ignorance about howthey share online and where their information goes affects everyone, especially on sites like Facebook.
  9. 9. Sometimes, it’s because they don’t think about cause and effect or consequences. The internet doesn’t seem related to real life to them. Sometimes, they understand the consequences, and don’t care. Most of the time, it’s a lack of education in social reach, public vs private concepts, and internet safety. we should be talking about this stuff in classes
  10. 10. Quick Awareness AssessmentIf you get a Facebook friend request from a student should you accept orlimit your interaction to your group or fan page?If you accept, and the student posts pictures of illegal activity on their wall,did you know that you could be required to report it (depending on what it isand the involved parties’ age) to the local authorities or the school?Did you know that Facebook status messages are admissible as alibis andcorroborating evidence in a court of law?Did you know that employers (and some college admission departments)are actively seeking social profiles of students and potential employees andusing them in their final decision process?Did you know that the Library of Congress, Google, Facebook and Bing allactively track and store tweets and public updates on other services?Did you know the Facebook Privacy Policy document is longer than the USConstitution?
  11. 11. Social Media and the Long Arm of the Law‣Facebook status messages acting as alibis, corroborating evidence and otheraspects of court cases‣Twitter status updates as binding contracts‣Dispensing of advice by unqualified representatives of brands or schools actionable‣Subpoenas being delivered by Facebook message‣Entire companies formed and dissolved without the principals ever meeting inperson‣Digital copyright issues arise, fair use, creative commons
  12. 12. How Are Educators Using This?
  13. 13. The most successful educators focus less on shiny objects and moreon teaching a new way to problem solve, integrate and think.
  14. 14. Get Social In Class (Brainstorm)Facebook Groups: Twitter:Class Discussion Lateral outreach, professor to professor,Assignments admin to admin, etcInteractive Grading Sneak peek at other methods Sharing results real timeSMS: Financial aid resourceTexts as a teaching tool Admissions outreach Sports, sports, sportsBlogging: Event promotionBlog in a foreign languageBlog as a literary character Google Wave:Deconstruct a thesis in a blog post, use Embed in Blackboard for real timeinteractive media to illustrate points collaborations portable over the webLiveStream: LinkedIn:Simulate a television studio to teach Beginning of real world resume forjournalism concepts students, create case studies for them using public profilesYouTube: Create groups for practice building aCreate admissions content work networkUpload lectures for open university Use Answers to demonstrate knowledgelearning courses or remote learning learned in class in real world setting
  15. 15. ✓ Elementary School Teacher Tom Barrett Using Twitter To Teach Probability✓ Marquette University: Skype For Language✓✓ Stanford Creating Facebook Apps for Class Wiregrass High School: Immersion Mobile 100✓ MIT Uses Social To Help Developing Countries✓ University of Leicester: iPod Touch+Twitter
  16. 16. ✓ Tweprints: Academic Papers + arXiv + Twitter✓ Remote Lectures, Interviews: Skype, Ustream, Livestream✓ Watch and Study Real Time Events, Citizen Journalism, Public Response (#oilspill, #03801bomb, #nashvilleflood)✓ Educator to Educator Network Building and Class Sharing✓ Office Hours via Skype, Ustream, Stickam, Video IM✓ Group Notes and Collaboration: Wave, Facebook, Hashtag✓ Tweets As Attendance Taking
  17. 17. Get Social In Curriculum (Brainstorm) 9th Period Implementation by UC Berkeley’s OpenCast Project University of Georgia (freemium (since 2008) (video) model) Keene State College Learning and The need is to create a fully Teaching Commons integrated campus that encompasses social media, new Integrate administration and media, transmedia, and old media admissions as well that integrates well with and transforms existing curricula as wellThere are not many colleges doing this well... yet
  18. 18. Part of real world social media means setting clearguidelines and expectations and making them public Intel has a great social media guideline setSeveral colleges have been working to get clear guidelines in place, with varying degrees of success. Let’s take a look: •Washington University •Adrian College •Washington State •Missouri Valley College •Florida International University •DePaul University •Columbia University (not comprehensive) •Social Policy Generator for College Newspapers
  19. 19. (Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  20. 20. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? Connect with Magnitude Media’s pages also:©Leslie Poston, All Rights Reserved