The Government of Catalonia (Generalitat de Catalunya) complements the strategy in e-Catalunya platform (collaboration work) and the gencat blog (conversation with users) with the communication in other 2.0 services on Internet. In two senses. With conversation outwards: elaborating services from the collective intelligence of citizens. And with the conversation inwards: trial of collaborative work to improve the Administration

1. www.slideshare.net/gencat
Marta Continente
Directorate General for Citizen Attention
Generalitat de Catalunya
(Government of Catalonia)
mcontinente@gencat.cat
2nd Workshop of the Catosfera
CD Digital Granollers
Granollers, 27th March 2009
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2. Generalitat of Catalonia:
innovating the Administration
Inspiring principles:
Transparency Transaction
Easy access to contents Improvement in the
of interest to citizens. relations with citizens (OVT,
Equipment Portal...)
Multi-channelling Participation
Information from gencat Interaction and
through several involvement of
channels: gadgets for professionals and citizens.
mobile phones.
2

3. Societat xarxa – Administració en xarxa
The traditional concept
of Electronic
Administration
will evolve towards
the Administration 2.0,
that listens actively
to citizens and relates
by means of social
networks.
3 me on delicious network explorer © Noah Sussman. CC BY 2.0

4. Beginning a great conversation
¿What do you
¿How?
think about…?
Conversations silhouettes i Conversational Marketing © Brian Solis CC BY 2.0
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5. Conversation outwards: elaborating services
from the collective intelligence of citizens
Social innovation: citizens
at the centre of the process
Taking advantage of ICTs and
the Internet in order to create
networks that include
all the agents in the chain of
transforming knowledge into
value (citizenship, companies,
suppliers, social entities, etc.).
Designing public policies from
citizenship.
5
People in Stockholm. © masochismtango. CC BY-SA

6. Conversation inwards: trial of collaborative
work to improve the Administration
The Administration must
promote network work
in order to improve
services (innovation).
Such as spaces
for exchange of good
practices and sharing of
knowledge, which makes
employees participate
in the improvement
of the organization,
making it more
competitive.
6 © Departament de Justícia. CC BY

7. e-Catalunya platform
Platform 2.0 for the group
collaboration work
and consecutive communities.
Participation of professionals
in improvement by means
of contribution and knowledge
management.
7

8. e-Catalunya: internal and external
revitalization
February 2009
- 53 portals (communities)
- Organized into 1,038 groups
- 13,829 registered users
8

9. e-Catalunya: data and map
53 portals, 1,038 groups, 13,829
registered users (February 2009)
9
9

10. The blog at the centre
of the gencat 2.0 strategy
«The notion that news comes in and stories go out —text and
photos come in and paper goes out— is an artifact of the means
of production and distribution, of course. Now a story never
begins and it never ends. But at some point in the life of a story,
a journalist (working wherever) may see the idea and then can
get all kinds of new input. But the story itself —in whatever
medium— is merely a blip on the line, a stage in a process, for
that process continues after publication.
CC BY Wikipedia
[…] In this new ecology, I think newsrooms will need to be
Jeff Jarvis,
organized around topics or tags or stories because the notion
The News
of a section is as out of date as the Dewey Decimal System […]
new process
Stories and topics become molecules that attract atoms:
reporters, editors, witnesses, archives, commenters, and so on,
all adding different elements to a greater understanding. Who
brings that together? It’s not always the reporter or editor
anymore. It can just as easily be the reader(s) now.»
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11. Knowledge management blog at gencat
Blogs are available at the platform gencat blogs
http://blocs.gencat.cat/gestioconeixement
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12. Gencat in 2.0 repositories and spaces
We complement the
e-Catalunya platform
(collaboration work)
and the gencat blog
(conversation with users)
with the communication in
other 2.0 services
on Internet.
12

13. 13
Gencat in Youtube
www.youtube.com/gencat

14. 14
Gencat in Slideshare
www.slideshare.net/gencat

15. 15
Gencat in Delicious
www.delicious.com/gencat

16. Gencat in Yammer
www.yammer.com
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17. What is happening
with the resulting knowledge?
Licences (or legal
notices) of open
dissemination
The Administration must
change the model of
generation of value,
thanks to social networks
and 2.0 technology. The
resulting knowledge
must be able to be reused
by citizens.
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18. How can we continue?
- Bringing together the human and intellectual capital of the people
who work for the Administration.
- Sharing and contrasting ideas, good practices and experiences.
- Providing innovative solutions to recurring problems and situations.
- Working and enriching the debate.
- Employing techniques of group revitalization.
- Making efficient and intelligent use of technology.
- Counting on the advice of experts and with the external knowledge
of persons and organizations in analogical situations.
- Learning through work about the errors and successes of everyone.
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19. And in conclusion...
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20. Thank you very much!
Marta Continente
Directorate General for Citizen Attention.
Generalitat de Catalunya (Government of Catalonia)
www.slideshare.net/gencat
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Granollers, 27th March 2009 la Presidència). The full license can be consulted at
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