Fsbo presentation

Genie Brokerage Sellers: Save $$$ / Flat Fee / Full Service
SABRE REALTY LTD. Buyers: Commission Cash Back Incentive
Sale And Buy Real Estate
Web: www.genieSABRE.com
416.900.8787
For Sale By Owner 416.444.4252

Thinking of Selling?

We know the Pitfalls

FSBO 1

416.900.8787

For Sale By owner -- FSBO? 416.444.4252

A must read … before you take any action

Learn:
Which Real Estate Agent to hire, if any?
Sell privately and save the commissions?
Beware of Games Real Estate Agents Play
We know the Pitfalls

Find out why certain homes did not sell
Use our Exclusive Salability check-list
And more …..

SELL LIKE THE PRO’S DO
Call for your FREE No Obligation
FSBO 40 Minutes Slide Show! 2

416.900.8787
Some Seller’s Approach… 416.444.4252

Buyer’s will flock to see their house—
And before long the house is SOLD! Pop

Matter of fact is … 70% of Direct Buyers
are not even Qualified!
Only serious buyer’s get pre-approval - If they qualify for say $200,000, they go out and look for
homes between $225,000 & $250,000

They look into overpriced homes because they are BARGAN HUNTERS
Bargain hunters, they go through the house, they size up the house and they size up the seller.
If FSBO newly listed & are not willing to accept a low ball offer they leave with no Offers. But if
seller is desperate and open to negotiation then the buyers make Offers often 5 to15% below
the market value.
Direct BUYER’S are BARGAIN HUNTERS
Looking for desperate FSBO’s

FSBO
BEAT THE ODD’S genieSABRE with Help! 3

416.900.8787

By Selling privately, They will
Save on commission… Why have an Agent! Pop

Matter of fact is … FSBO statically lose between
$3000 to $5000 !

After deducting the usual 2.5% Buyer’s Broker commission. Majority of the time FSBO
nets less then what it would have got, if sold through real estate.

Direct BUYER’S are BARGAIN HUNTERS
If the deal closes – it is because…

• Seller priced it less then what the true market value is..
• Seller was desperate and had to sell no matter what..
• Buyer good negotiator and got the better of the seller..

FSBO
BEAT THE ODD’S WITH genieSABRE’S HELP! 4

416.900.8787
Las Vegas Syndrome… 416.444.4252

Many go to Gamble with High Hopes
Few come back POSITIVE
but the odds are against them
Few come back EVEN
but the odds are against them too
Majority are in NEGATIVE and
That’s a Fact!

Go FSBO -- if you are not in a hurry to Sell &
-- if you are a good Negotiator

BEAT THE ODD’S with genieSABRE’s Help!
We will Advice, Guide & Help you at
NO COST / OR OBLIGATION
FSBO 5

416.900.8787

List on-line FSBO web site. Pay Upfront $$$
Put ad's in paper, magazines etc. Pay Upfront $$$
Buyer's will call & the house will be sold in a few days !

Matter of fact is …
80% of all FSBO are eventually 7
Listed by Real Estate %

Why Not Sell Like Pro’s Do
BEAT THE ODD’S with genieSABRE’s Help!

List FSBO - Sell Privately :Pay No Commission & simultaneously
List MLS - Flat Fee $3000 only, pay on closing. No Commission.

Go genieSABRE’s right from Start!
We will Advice, Guide & Help you at
FSBO NO COST / OR OBLIGATION 6

416.900.8787

List on a internet web based FSBO site
Buyers will come in doves & Their house will be sold in a jiffy!
Matter of fact is ……..
7% of all Homes sold are FSBO
Means – Less then 7% of
Houses brought are FSBO
Because 93% of all Homes
are LISTED by a Realtor!
Right now serious Buyers go
7% to Real Estate Company

Go genieSABRE way -- from the start!

• MLS LISTED - get the maximum exposure ..
• FSBO LISTED – with a couple of internet based sites..

Sell Privately – Pay genieSABRE Zero Commission! 7
FSBO

416.900.8787

We want high price listed. Buyer’s
can make an offer and we negotiate! Pop

Matter of fact is … Expired listings are the
direct result of over pricing!
Source:TREB 30% SOLD - within 30 days
Reason: RIGHT PRICED
20% SOLD – within 60 days
Reason: PRICE REDUCTION
50% EXPIRED Listing
Reason: HIGH PRICED

Ever asked “ How long has this house been for sale?
Longer the house on the market – Lower the sale price?

BEAT THE ODD’S genieSABRE with Help!
FSBO 8

416.900.8787
New Listing! 416.444.4252
When a house first comes on the market
There is a flurry of Activity
M a rk e t E xp o su re

It is important to be priced right during early activity
Peak Activity

Price Reduction

W e e k s o n t h e m a r ke t

Even if you drop the price…
The best market has passed you by

BEAT THE ODD’S WITH genieSABRE’S HELP!
FSBO 9

416.900.8787
Pricing Setting Your Home … 416.444.4252
PRICING & SHOW-ABILITY - are things under SELLER’s control

Price: Right Medium Priced right but does not Show well compared
Shows: Not Good Excitement to other homes in area – Agent simply --WALKS
AWAY MEDIUM EXCIEMENT

Price: Over Priced Little or No Agents views –It shows well but whoosh its
Shows: Good Enthusiasm Over Priced compared to other homes. “I don’t
think I can get my Buyer excited!

Price: Over priced Disaster Agent views home – Walks out in dis-believe!
Shows: Bad TROUBLE – Period the house will not sell!

Price: Right High Lots of enthusiasm – Lots of activity. House will
Shows: Good Excitement sell – Fast & Hassle Free and at High Price
Multiple Offer Possibility!

To get BUYER’S excited & enthusiasm
we need.. Right Price & Good Show-ability 10
FSBO

416.900.8787
GOAL: To get Top price… 416.444.4252

OVER PRICING
CAN WORK AGAINST YOU

Priced Right Priced High After Price Reductions!
sells < 45 days >45 to 75 days >75 to 120 days
FULL MARKET PRICE OK PRICE Below Market Value

$ $ $

$ $ $ $ $
15 30 45 60 75 90 105 120
W e e k s o n th e m a rk e t

OVER PRICING: costs…money, disappointment &
missed opportunities.

BUYERS: may not even look at an otherwise
attractive property, if the price is too high!
FSBO 11

416.900.8787
Ad’s don’t sell homes… 416.444.4252

PEOPLE do!
MLS Listing & Agent’s individual efforts Source: Ontario Real Estate Board
web leads and networking

40% 7% Relocation Service

14% Others Brought advertised house
20% 8% 3%
Lawn Sign 18%
3% Brought Open House
Responded to Open House
Responded to a paper Ad but but brought a different Property 1% Combination of reasons
brought a different Property

It is more critical then ever to be exposed to all
Marketing Avenues in order to get the BEST.

Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More

Inquire about our genieSABRE exclusive
FSBO
Technology Based Marketing Tools 12

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