1. CaKa T- SHIRTS
Measuring the Effectiveness of the Marketing
Activities

3. AIDA Technique
ATTENTION Marketing must first attract the customers’ attention to
the product. Customers become aware of a product and
know it is available.
INTEREST Then, marketing must create an interest in the product.
Customers will develop an interest in the product.
DESIRE Next, marketing must develop a desire to own or have the
product so that customers actively want the product.
ACTION Finally, marketing must prompt action to purchase, create
an image in the minds of the customer, and check out the
responses, product overlaps etc.

4. Evaluevation of the Lead
Generation Plan
• Poster ads
• Handouts
• Video Advertisements
• Complimentary Gifts
• Social Media Marketing

5. Introduction Ads

6. Introduction Ads

7. GROWTH STAGE ADS

8. Poster Ads
• Led to Brand Awareness and Positioning
• Back up to Direct Response.
• Creative + Perfect Placement of Posters
• Mind Sharing

9. Handouts
• Led to opening Conversations.
• Getting Attention.
• Helped to Create Lasting Impression.

10. Video Ads
• Good vibes created.
• Led to Mind Sharing.
• Comparison to Competitors.
• Created very Strong and Lasting Impression.

11. Complimentary Gifts
• Created Synergy
• Increased Loyalty
• Increased Interest
• Reinforced Product Messages.

12. Social media Marketing
• Reaching to Unknown People.
• Brand Awareness and Positioning.
• Easy to Access.
• Instant Response.
• Can be seen anytime, anywhere.