Value Proposition canvas- Customer needs and pains
KAMCO - Kerala Agro Machinery Corporation Ltd - Company profile
1. COMPANY PROFILE
Overview of the Company:
Kerala Agro Machinery Corporation Ltd. (KAMCO) was established in
the year 1973 as a wholly owned subsidiary of Kerala Agro Industries Corporation Ltd
(KAIC), Trivandrum, for manufacture of agricultural machinery specifically Power Tillers
and Diesel Engines. Subsequently KAMCO became a separate Govt. of Kerala undertaking
in 1986. Paid up capital is Rs. 161 lakhs Present Net Worth of the Company is Rs. 6014.14
lakhs. Total work force at present is 567 Certified for ISO 9001 - 2000 version from
September 2002.
Kerala Agro Machinery Corporation Ltd. (KAMCO) is intended to
cater to the farming requirements of small and marginal scale farmers. It is an initiative to
allow small farmers to enjoy mechanised farming. The quality standard for each and every
product has been tested & certified by competent authorities. The global standard and system
maintained has earned KAMCO ISO 9001:2008 certifications.
KAMCO’s product range includes Tiller, Tractor, Reaper and Diesel
Engine. Its unparalleled success can be attributed to its unique marketing strategy. Today,
KAMCO’s marketing efforts have gone above the confines of India to capture the overseas
agro-machinery market.
KAMCO also organizes various training programmes for people
engaged in agricultural activities, to guide them and keep them abreast with newer farming
techniques.
At present, KAMCO has four units located at Athani and
Kalamassery in Ernakulam District , at Kanjikode in Palakkad District, and at Mala, in
Trichur dist. With the present work force KAMCO can produce 8400 Power Tillers & 1200
Power Reapers per annum.
History:
The growth of agriculture in the country triggered the need for
indigenous agricultural machines to replace the use of traditional and primitive farming
methods. Mechanised farming in small and medium agricultural fields required small agro-
machinery units.
KAMCO introduced the concept of mechanised farming among the
small and marginal farmers. Current product range includes Tiller, Tractor, Reaper, Garden
Tiller / Power Weeder, Diesel Engine and Mini Tractor.
KAMCO is headed by a talented pool of professionals. KAMCO
Products remains No: 1 quality in the market for over the last three decades.
2. Board of Directors:
Sr.
No:
Name Designation Address
1. Shri.Charupara Ravi Chairman Vasantha Vilasom,
VithuraP.O - 695551,
Thiruvananthapuram
2. Shri.N.K.Manoj Managing
Director
KAMCO,
Athani - 683 585
3. Shri. K.S.Anil Director Poomukhathu House,
Plammoottu Kada. P.O.,
Neyyaattinkara,Thrivananthapuram
- 695 128
4. Shri. P.T. Thomas Director Addl. Secretary
Agriculture Department,
Government of Kerala,
Thrivananthapuram - 695 001.
5. Shri. K.Babu Director Additional Secretary.
Finance Department,
Government of Kerala,
Thrivananthapuram - 695 001
6. Shri. R.Ajith Kumar Director Director of Agriculture (I/c.),
Government of Kerala,
Thrivananthapuram- 695 001
7. Shri. K.P.Chandran Director Rinil Nivas,
Puthoor.P.O.,
Panoor,
Kannur - 670 692
8. Shri. M.M.Hameed Director Mercy Nagar,
Kallikkadu.P.O.,
Pallippurom,
Palakkad
9. Shri.Ramapuram
V.K.Sivanandan
Director Ananda Nivas,
Karakkonam.P.O.,
Thrivananthapuram- 695 505
10. Shri. Kottiyam Rasheed Director KAMCO,
Kottiyam.P.O,Kollam
Objective of the Company:
The objectives of the Company are to manufacture in India, either in
collaboration with or otherwise or import & trade agricultural machinery like Tractors,
Power Tillers, Power Reapers, Combine harvester, Transplanter, Diesel Engines, Pump
sets, Implements, accessories and spares thereto. The objectives also include
establishment of engineering workshops/repair shops to undertake repairs and servicing of
agricultural machinery or other machinery, equipment, implements and tools.
3. Assembly Unit was established in 1970 at Athani by M/s. Kerala
Agro Industries Corporation for the assembly of Kubota Power Tillers in technical
collaboration with M/s.KubotaLtd., Japan, the world's leading manufacturer of Power
Tillers and other agricultural machinery. On expiry of the collaboration, KAMCO
manufactures power tillers with their own facilities. KAMCO Power Tillers have become the
most sought after Power Tillers in India because of their quality and reliability.
Awards & Recognition:
KAMCO has been awarded ISO 9001: 2008 certification for its management system. The
company has established quality standards for each and every component which are well
documented.
Safety Award 2009 - First prize for oustanding performance in Industrial Safety
issued by Dept.of Factories & Boilers.
Certificate of Industrial Safety Award 2002 - Issued by National Safety Council of
India
Industry Excellence Award 1999 - Issued by the Institution of Engineers [India]
Industry Excellence Award 1998 - Issued by the Institution of Engineers [India]
Productivity Award 1989-90- By Kerala State Productivity Council
Productivity Award 1987-88 - Issued by Kerala State Productivity Council
Activities of the Company:
KAMCO's manufacturing facilities include Special Purpose Machines,
Specially built General Purpose Machines, and Imported machines. The inspection facilities
include modern inspection & testing equipment .KAMCO has their own Metrology,
Calibration & Engine Test Lab.
The following are the main Activities of the Company.
Manufacturing and marketing of Agriculture machines like Power Tillers, Tractors,
Power Reaper, Diesel Engines etc.
Power Tiller produced at Athani & Palakkad units. Major components for Power
Tiller are manufactured at Athani and all other components bought out from dedicated
Venders in India. There are around 250 vendors now.
Kalamassery unit produce Engine for Power Tiller
Power Reaper produced at Mala
Trading/manufacturing of other farm machines.
4. Unit wise Business Operation:
The business areas operating in KAMCO are indicated in the matrix given below;
Sl. No. Division /Department Corporate
Set up
Location
Athani Palakkad Kalamassery Mala
1.0 Corporate Office * *
1.1 Marketing * *
1.2 Materials * *
2.0 Purchase * * * *
3.0 Production
3.1 Assembly * * * *
3.2 Pretreatment & Ptg. * * * *
3.3 Machine Shop *
4.0 Maintenance * * * *
5.0 Quality Assurance * * * *
6.0 Engineering *
7.0 Store * * * *
8.0 Human Resource
Management
* * * * *
8.1 Human Resource
Development
* *
9.0 Finance * * * * *
10.0 Internal Audit * *
11.0 Systems * *
* Applicable in the unit location
Products and Services:
1. Product List
KAMCO manufacture & market mainly two products
KAMCO POWER TILLER Model KMB 200
KAMCO Super DI POWER TILLER
KAMCO Power Reaper Model KR 120
KAMCO Stone Cutter KSC 625
KAMCO AGRIA 602 DE Power Tiller
2. Marketing
The Company has 45 dealers all over India.
New Dealers appointed to cover selected districts in Tamil Nadu, Karnataka,
Maharashtra, Orissa and Andhra Pradesh.
Close interaction with the Govt. of India in the formulation of new schemes &
policies for farm mechanization.
5. Regular demonstrations and service camps are being organized in various States.
KAMCO Power Reaper has been exported to Iran and Sri Lanka recently. These
Machines has been well accepted by the customers.
Quality Systems and Certifications:
1. Quality Systems
Well defined quality system procedures adopted covering all activities to ensure
quality of products & customer satisfaction
Improvements are made on regular basis based on the feedback from the customers &
dealers
Regular interactions with all Vendors including site visits to maintain and improve the
acceptance level of components
KAMCO Power Tiller certified for compliance with Minimum Performance
Standards of Govt. of India
KAMCO Power Reaper has been tested by SRFMT&TI, Ananthapur of Govt. of
India
2. ISO 9001 - 2000 Version
Improvement in the systems and improved Customer/Dealer satisfaction
Comply with the requirement of Customers and applicable statutory/regulatory
requirements
Improvement in the effectiveness of the established quality systems
Addresses Customer, Dealer, Vendor, Society, Employees & Share holders - for their
requirement & satisfaction
3. Quality Policy
Total customer satisfaction through quality products and services with improved
technology and employee participation.
Comply with the requirements of customers and the applicable statutory / regulatory
requirements. The effectiveness of the established quality management system is
continually improved to enable achievement of the policy.
4. Quality Objectives
To ensure that the quality requirements of the products and services offered are
maintained at all stages.
To create a culture among all employees towards total quality concepts and
productivity through total involvement and commitment of all employees
To create healthy working environment for attainment of quality goals with
excellence and to make quality a way of life
To detect and prevent non-conformance and defects as early as possible and to
eliminate them through appropriate changes to the Quality Management System
6. To achieve and maintain Quality Leadership through continuous technology
Upgradation, improvements in techniques, systems and procedures
Quality Assurance:
Well equipped latest inspection and testing facilities as per ISO standards for all the
products at factory and vendors’ sites.
Third party audit at Vendors’ site to ensure manufacturing process as per quality plan,
process lay out etc. which improves quality of components and self certification status
to Vendor.
Power Tiller variants are tested as per norms from approved Govt. institutions like
SRFMTTI and CFMTTI for minimum performance test standards, emission norms,
safety regulations etc.
Engines are tested at ARAI as per latest exhaust gas emission norms according to
CMVR regulations.
KAMCO’s policy is to equip itself with modern inspection and testing equipments.
Quality standards for each and every components and products have been established
and ensured by close inspection at factory as well as at our vendor sites.
Vendor performance and their manufacturing facilities are also being periodically
assessed.
The components are being checked for Quality Assurance by well-trained and
dedicated inspectors.
100% final product inspection is carried out.
Production:
KAMCO has five state-of-the art plants in Kerala, South India. It's registered office and
works at Athani, is the prime centre for the manufacture of Power Tillers and Tractors. The
Kalamassery unit was commissioned in 1992 for the production of Diesel Engines. The third
unit was set up at Kanjikode in Palakkad and the fourth unit at Mala, Thrissur has been
operational since 2000 to meet the demands of Power Reaper. The fifth unit for
manufacturing tractors is also setup at Athani, near Nedumbassery International Airport.
Dedicated small and medium scale industries supply raw materials for critical
components.
Critical manufacturing operations are carried out in-house at Machine Shop.
Machine Shop is equipped with special purpose machineries to perform critical
machine operations like milling, grinding, drilling etc. for mass production of
components.
Inspection at various stages of manufacturing to reduce process rejection rate
Installed with a modern painting booth system for components and assemblies where
Poly Urethene paints are used.
The components are being painted after proper Pre-Treatments with required quality
standards in our well-equipped Paint Shop.
7. Effluent Treatment plant is functioning to meet the required norms on environmental
pollution announced by pollution control Board effectively.
ASSEMBLY TILLERS/REAPERS :
•Assembly line consists of:
Engine Assembly Line
Transmission Assembly line
Tiller assembly line
•Transmission and Engine assemblies are converged to the tiller assembly line where finished
final power tiller is produced.
•Stage inspection and testing in between different work stations, engine testing etc are
effectively monitored for extensive quality checks at each stage, to produce excellent quality
products as per standards.
•All sub assemblies of Power Tilllers are inspected for conformity with specifications
•All the Engines are tested at assembly for RTA norms to ensure engine emission standards.
•Automated Modern Conveyor system Assembly line for Tractor Production.
•Well-trained mechanics and supervisors ensures the quality in various stages of assemblies..
•The management is thoroughly monitoring and co-ordinating the works to achieve
maximum performance without any compromise in quality of the product.
•The Reaper is assembled in four Assembly stages.
•Engine Assembly: At this stage Engine and Gear Box are assembled and running tests are
done.
•Assembly line-1: This is the first stage of Reaper chassis assembly where Engine-gear box
assembly, Bevel gear box assembly and conveyor chains are fitted to the main frame. Then
whole assembly is tested for running before passing for the next stage.
•Assembly line-2: At this stage the sheet metal components, guide rods, Star wheels, cutter
assembly etc. are fitted and tests are carried out.
•Assembly line -3: This is the final stage of Reaper production. Here the Chain Case for
transmission of power and Wheels are fitted and required tests are done.
KAMCO an efficient network comprising of 50 dealers is catering to the needs of customers.
Commitment of the workers to make a difference is what sets KAMCO apart. Special
training sessions, product familiarization, demos and bi-annual dealer meets are conducted to
keep them updated with the new products and their functionality.