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Market Shifts + Media Shifts + Mindset Shifts

Summary of Peter Fisk's keynote at the P&G Mediacademy, exploring the future of marketing, and the mindset to building brands and winning business in a digital world. More info at theGeniusWorks.com or email peterfisk@peterfisk.com

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Market Shifts + Media Shifts + Mindset Shifts

  1. 1. Email: peterfisk@peterfisk.com Website: theGeniusWorks.com Twitter: @geniusworks Market Shifts Media Shifts Mindset Shifts
  2. 2. Winning in a changing world
  3. 3. More change in the next 10 years than in the last 250 years
  4. 4. Aging world … shift from young to old Booming Asia … shift from west to east Cognitive tech … shift from automation to intelligence Dense living… shift from nations to megacities Environmental renewal… shift from crisis to circularity Accelerating the megatrends 45% increase in world’s over 60 year olds by 2030, 80% of them in Asia Asia’s new middle class worth $10 trillion by 2030, 66% of global middle 60% of all jobs will be at least 30% automated, by 2030, plus many new jobs 45 megacities, over 10 million, 33 of them in Asia, and then in Africa Demand growth by 2030, 35% more food, 40% more water, 50% more energy
  5. 5. Example: $145bn disruption to financial servicesWhat does the mean for education? +genius A world of relentless changeAccelerating change
  6. 6. Accelerating change
  7. 7. Changing consumers
  8. 8. Changing consumers
  9. 9. Changing consumers
  10. 10. Winners in a world of accelerated change
  11. 11. Losers in a world of accelerated change
  12. 12. Market Shifts Media Shifts Mindset Shifts
  13. 13. More than social media
  14. 14. • Consumer world • Why beats what • Brands about you • What you say • Agenda setting • Digital empowerment • Fused reality • Beyond the sale • Smart relationships • Tribal influence • Network multipliers • Immersive marketing
  15. 15. Consumer world1 Consumer Business
  16. 16. More opportunities Pull not push Context
  17. 17. Why beats what2 Why? What?
  18. 18. More valuable Enabling more Job to be done
  19. 19. Brands about you3 Brand Company
  20. 20. More relevant Competitive irrelevance Consumer centric
  21. 21. What you say4 Consumer Narratives Brand Narratives
  22. 22. More authentic Liquid and linked Consumer narratives
  23. 23. Agenda setting5 Setting Agendas Driving Sales
  24. 24. More engaging More reciprocal Bigger stories
  25. 25. Digital empowerment6
  26. 26. On my terms In control On demand
  27. 27. Fused digital reality7
  28. 28. More enhanced Beyond omnichannel “New Retail”
  29. 29. Beyond the sale8 Beyond Before
  30. 30. More profitable Efficient retention More relational
  31. 31. Smart relationships9 Intelligent Relationship Mass Transaction
  32. 32. More effective Personalisation Data analytics
  33. 33. Tribal influence10 Community Consumer Consumer Consumer Consumer Consumer Consumer
  34. 34. More powerful Community building Social influence
  35. 35. Network multipliers11 Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer
  36. 36. More amplified Contextual and collective Network effects
  37. 37. Immersive marketing12 Consumer Immersion Social Influence Gamified Experience Enabling More Intelligent Relationship Personal committed Easy and Empowered
  38. 38. More inspiring New business models Immersive experiences
  39. 39. What will you do?
  40. 40. Zhang Ruimin, Haier
  41. 41. Be bold Be brave Be brilliant
  42. 42. Email: peterfisk@peterfisk.com Website: theGeniusWorks.com

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