Introductory slides for the June 2014 Mobile Monday Edinburgh event focussed on using mobile app frameworks to allow rapid prototyping and delivery of early product iterations in startups.
For links to the rest of the presentations see https://groups.google.com/forum/#!forum/momoedinburgh
9. • Billy Jones
• Jamie Sutherland
• Neil Polwart
• Kevin Miller
10. questions or comments?
Geoff Ballinger (@geoffballinger)
Billy Jones (@theninthnode)
Jamie Sutherland (@wedgybo)
Neil Polwart (@NovarumDX)
Kevin Miller (@runrev)
(… and remember to sign up to the eClub and MoMoEdi lists!)
Mobile & wireless in the widest sense
Tech, design, commercial and social
events every approx 3 months at the moment.
links into the global MoMoEdi network
Jo
deltaDNA – player relationship management
Solve high acquisition costs by reducing churn and increasing LTV.
Survey audience
tech vs startup
used a mobile framework before
pre-A round startup which depends on mobile in some way?
“lean” startup requires iteration
native mobile apps are expensive and inflexible
£20k for typical app
Native app platforms are large, complex, perverse
Very specialist knowledge
Don’t underestimate the learning curve to do it in house
Simpler abstraction - more rapidly productive
Stabilizers!
More familiar tech???
also available APIs – custom vs standard?
limits of framework vs required scope
Will be hearing from 3 startups and a framework provider.
Keep questions until the end.