This document discusses the high costs of traditional college textbooks and proposes open textbooks as a solution. It outlines problems with the traditional textbook market structure that gives publishers too much power and leads to high prices. Open textbooks are proposed as an alternative, which are free online and can be customized by professors. Several models for creating and publishing open textbooks are presented, including individual authors, institutional projects, government and foundation funding, and commercial publishers. The document encourages students, professors, colleges and authors to support open textbooks to make education more affordable and accessible.