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Open Textbooks, Open Doors,[object Object],www.studentpirgs.org/open-textbooks,[object Object],Geoff Cain,[object Object],College of the Redwoods,[object Object]
Background,[object Object],Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer),[object Object],           http://sethgodin.typepad.com/,[object Object]
Textbook Costs,[object Object],Prices rising,[object Object],2x,[object Object],the rate of,[object Object],inflation,[object Object]
Textbook Costs,[object Object],Students spend between,[object Object],$750 - $900,[object Object],per year on ,[object Object],textbooks,[object Object]
The Problem,[object Object],Part 1:,[object Object],Flawed market structure gives publishers too much power,[object Object],Producer,[object Object],Consumer,[object Object]
The Problem,[object Object],Part 1:,[object Object],Flawed market structure gives publishers too much power,[object Object],Publisher,[object Object],Student,[object Object],Professor,[object Object]
The Problem,[object Object],Publisher,[object Object],Each textbook is bought and sold several times, but the publisher only profits on the first sale,[object Object],Bookstore,[object Object],used books,[object Object],Students,[object Object],Part 2:,[object Object],Self-destructive business model drives unstable model,[object Object]
The Problem,[object Object],only,[object Object],$238.95,[object Object],High ,[object Object],Prices,[object Object]
The Problem,[object Object],$81.78,[object Object],used 5th edition,[object Object],new 6th,[object Object],$213.95,[object Object],New Editions,[object Object]
The Problem,[object Object],Biology, 8e,[object Object],with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card,[object Object],$213.95,[object Object],Costly Bundles,[object Object]
The Solution,[object Object],The solution must:,[object Object],Make the market more student-centric, without undermining faculty,[object Object],Rework publishers’ business model to be more efficient and sustainable,[object Object]
Open Textbooks,[object Object],Redefine the model and the “text.”,[object Object]
Open Textbooks,[object Object],What makes a textbook open?,[object Object]
What is “Open”?,[object Object],An “Open Text” is free of copyright constraints.,[object Object],Public Domain   ,[object Object],Creative Commmons,[object Object],Attribution (by) ,[object Object],Share Alike (sa) ,[object Object],Non-Commercial (nc),[object Object],No Derivative Works (nd) ,[object Object],http://creativecommons.org,[object Object]
Open Textbooks,[object Object],Open licenses legally grant the right to:,[object Object],Make copies and change formats,[object Object],Distribute copies,[object Object],Create customized versions,[object Object]
Open Textbooks,[object Object],A good way to think about open licenses:© Some Rights Reserved (vs. All Rights Reserved),[object Object]
Open Textbooks,[object Object],Content is like traditional textbooks:,[object Object],Table of contents, chapters, index,[object Object],Written by expert author,[object Object],Edited and reviewed,[object Object]
Open Textbooks,[object Object],Formats go beyond traditional textbooks:,[object Object],Accessible free online by the public,[object Object],Downloadable, typically as a PDF,[object Object],Available in print,[object Object]
Inside an Open Textbook,[object Object]
Inside an Open Textbook,[object Object],Collaborative Statistics,[object Object],By Barbara Illowsky and Susan Dean,[object Object],cnx.org/content/col10522,[object Object]
Download PDF or print,[object Object],Read online version,[object Object],Purchase printed copy,[object Object],Inside an Open Textbook,[object Object]
Purchasing a hard copy through print on demand publisher QOOP,[object Object],Inside an Open Textbook,[object Object]
Key term links to definition,[object Object],Click here to print out,[object Object],Navigate table of contents,[object Object],Inside an Open Textbook,[object Object]
Open Textbooks,[object Object],Benefits for students:,[object Object],Students choose their preferred format (print, PDF, online, etc.),[object Object],Online access is free, other formats are optional and fairly priced,[object Object]
Open Textbooks,[object Object],Benefits for instructors:,[object Object],All students have access to the text,[object Object],New editions are optional,[object Object],Ability to customize,[object Object],Corrections are immediate,[object Object]
Open Textbooks,[object Object],Benefits for Colleges,[object Object],Greater access to education for more students,[object Object],Save money,[object Object],Textbooks customized to a specific population,[object Object]
Open Textbooks,[object Object],Publisher,[object Object],Flawed Market,[object Object],Open Textbooks,[object Object],Publisher,[object Object],Student,[object Object],Professor,[object Object],Student,[object Object],Professor,[object Object]
The Solution,[object Object],The solution must:,[object Object],Make the market more student-centric, without undermining faculty,[object Object],Rework publishers’ business model to be more efficient and sustainable,[object Object]
Open Textbook Models,[object Object]
Open Textbook Models,[object Object],Individual authors,[object Object],Personal motivations,[object Object],Sabbatical time/grant funding,[object Object],Count open textbooks toward tenure?,[object Object]
Open Textbook Models,[object Object],Institutional projects,[object Object],A consortium of 80+ community colleges is pooling resources to write and review texts,[object Object],Rice University founded CNX.org, a platform that hosts numerous open textbooks,[object Object],Hewlett & Maxfield Foundations funded the creation of a new open textbook,[object Object]
Open Textbook Models,[object Object],Government funding,[object Object],A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF ,[object Object],The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.,[object Object]
Open Textbook Models,[object Object],Commercial Publishers,[object Object],Flat World Knowledge ,[object Object],[object Object]
 11 books in spring 2009
 used at over 400 schools.,[object Object]
Open Textbook Models,[object Object],The Long Tail,[object Object],The same area,[object Object]
Open Textbook Models,[object Object],Principles of Microeconomics,[object Object],By Libby Rittenberg and Timothy Tregarthen,[object Object],Adoptions at: ,[object Object],Calstate-LA, Penn State, University of Illinois, University of Massachusetts, University of Texas at Arlington...,[object Object],flatworldknowledge.com,[object Object],Online: FREE,[object Object],PDF: $19.95,[object Object],Print: $29.95,[object Object]
Open Textbook Models,[object Object],Benefits of this publishing model:,[object Object],Used books aren’t a big threat, since new books are affordable,[object Object],Digital and print-on-demand distribution is far more efficient,[object Object],No need for excessive restrictions to prevent piracy - the book is already available for free!,[object Object]
Open Textbook Models	,[object Object],Publisher,[object Object],Publisher,[object Object],The normal supply chain restored and publishers gain the opportunity to sell directly to students,[object Object],Each textbook is bought and sold several times, but the publisher only profits on the first sale,[object Object],Bookstore,[object Object],Bookstore,[object Object],used books,[object Object],Students,[object Object],Students,[object Object],Flawed Model,[object Object],Open Textbooks,[object Object]
The solution must:,[object Object],Make the market more student-centric, without undermining faculty,[object Object],Rework publishers’ business model to be more efficient and sustainable,[object Object],The Solution,[object Object]
What You Can Do,[object Object]
What You Can Do,[object Object],Instructors can seek & consider open textbooks, and use other cost reducing practices.,[object Object]
What You Can Do,[object Object],Students can speak to their professors and encourage them to consider open textbooks.,[object Object]
What You Can Do,[object Object],Colleges can offer support to faculty interested in adopting or writing open textbooks.,[object Object]
What You Can Do,[object Object],Authors can show preference for publishers using alternative models, like open textbooks.,[object Object],Or at least, aggressively negotiate electronic rights.,[object Object]
Resources,[object Object],Open Textbook Catalog:,[object Object],studentpirgs.org/open-textbooks,[object Object],Some Specific ExamplesA High School Biology Textbook,[object Object], Textbooks for the California Learning Resource Network – These textbooks have already undergone peer-review.,[object Object],Open Textbook CollectionsCommunity College Open Textbook Collaborative - This should be our first stop. I liked the amount of finished work represented by this project and the fact that they have English textbooks.,[object Object],OER Commons - There are a lot of textbooks here that will be of interest to us. Under recommended resources click on "textbooks.",[object Object],Connexions - This is a site that features reusable modules and learning objects as well as some texts.,[object Object],Project Sites for OER and Open TextbooksSophia Open Content Initiative - This is from De Anza and a good example of a grant-driven project in California.,[object Object],Community College Consortium for Open Educational Resources - This project site has a lot of useful links.,[object Object],Open Education Resources Center for California - This is a good site for more information and resources in California.,[object Object]

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