Presentation by Geoff Stead of Qualcomm for IMLWS, ADL's mobile learning series.

1. Digital. Mobile. Augmented.
Emerging technologies are redefining “context”,
and reshaping our views about mobile learning
Geoff Stead,
Head of Mobile Learning
@geoffstead

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Who is Qualcomm?
The biggest mobile company you haven’t heard of . . .
Global leader in mobile and wireless engineering development
Partners with wireless operators, device manufacturers, software
vendors and distribution suppliers

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Qualcomm employee landscape
Over 31,000 employees
! ~65% have engineering backgrounds
175 worldwide locations
! Headquartered in San Diego, CA
! 24% of employees located internationally
Employee growth
! Total employee base grew 90% in past five years
! International employee base grew 200% in past five
years

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Qualcomm mobile learning team focus:
Developing and licensing apps to make
work life easier
Making mobile content available wherever
and whenever our employees need it
Supporting Employee Performance
Learning what works for Qualcomm, then
sharing with partners

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New tools, old tricks?
Stepping beyond “mobile as a window onto big screen content”
What can mobile offer us that we can’t do at the
moment?
How to use “context” to reach new learners, in new
places?
Learning from mobile advertising, payments, health,
medicine . . .
New generations of learners demand more adaptive
content
New Learning Tools need New Learning Techniques!

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Digital Reality
Where Real meets Digital

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Digital Reality
You are ALREADY engaged in this fundamental shift . . .

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iBeacon
Bluetooth Low Energy (BLE), Bluetooth Smart
Small, cheap beacons that broadcast a unique signal
Most use standard BLE calls, but some (like Paypal)
add dedicated apps and services.
Offers cheap, open indoor positioning!
Some are mobile, some fixed.
Phones can be beacons too!
Gimbal Proximity:
Free developer SDK
Lowest cost, highest
security beacons, as used in
Apple Stores
www.gimbal.com

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iBeacon / BLE
Most indoor positioning works a bit like this
Images from slashgear

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Qualcomm Museum Tour

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Museum Tour
Would you change your learning design if
you knew where your learners were when
they used your app?

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Linking digital media, and interactivity to your camera view
Augmented Reality
Anatomy 4D
Word Lens
Augmented Pump sample
Great demo vids: http://bit.ly/ARdemos

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Augmented Reality
Most AR use cases work a lot like this ..
Image from VirtualMob

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Augmented Reality
Ways to use it:
AR Browsers:
Easy creation, and sharing of AR content.
Learners download the browser, then access your
content (and lots else)
Dedicated apps:
Most AR apps you see promoted are dedicated.
Often for an advertising campaign, an augmented
book / magazine / toy. Built on free SDKs from
vuforia, metaio and a few other experts
Vuforia = Qualcomm’s AR engine.
www.vuforia.com
LAYAR
AURASMA
WIKITUDE

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Qualcomm Virtual Photo Booth

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Augmented Reality
Key features:
Learners need:
- Targets to aim at
- Your App, containing trigger media
- (optional) Internet access
Next generation AR:
- Tracking. (you need tight yet forgiving target tracking)
- Performance. Make sure it feels natural, even on older phones.
- SLAM. Tracking beyond the target. Dynamic mapping of environment
- Rich interactivity. Many AR apps use 3D game engines, like Unity3D

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Would your training change if your app
knew what your learners were pointing at?

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And moving beyond phones . .
Wearables. Waveables. Hideables, Controlables!

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What happens when they are all connected!
When the web isn’t enough – Internet of Everything
Device to device.
Some smart. Some not!
New standards are emerging to
allow inter-connection
For learning: this is mostly
about transport, but also offers
cheap access to new devices,
like sensors

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How does learning content change in this
new, connected, hyper-contextual world?

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Content Design Considerations
Break it up
Smaller, discrete Content Fragments, focused on one
context / item / trigger
Hand over control
Context is provided by external triggers, no need to
embed it in the content
Easy to share & reference
You no longer control the device, or the transport
mechanism. Ensure content plays well on any device, and
is easy to share a link to. (URI, html, mp4)

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WorkLearnMobile.org
Case Studies
Trends and ideas
News & Views
Insights from Qualcomm’s m-
learning team
Resources
Links to m-learning info
Expert Insights
Free advice from experts
Geoff Stead
Sr Director, Qualcomm
@geoffstead