How Emerging Mobile Technologies Are Redefining the Concept of Content: Presentation from my featured session at mLearnCon. I think there is a video from it. I'll update the link when I get it http://www.elearningguild.com/mLearnCon/concurrent-sessions/session-details.cfm?session=5433

1. Guerilla
Learners
&
Digital
Reality
How
Emerging
Mobile
Technologies
Are
Redefining
the
Concept
of
Content
Geoff
Stead,
Head
of
Mobile
Learning
@geoffstead

2. 2
Who
is
Qualcomm?
The
biggest
mobile
company
you
haven’t
heard
of
.
.
.
Global leader in mobile and wireless engineering development
Partners with wireless operators, device manufacturers, software
vendors and distribution suppliers

3. 3
Qualcomm
Employee
Landscape
The
biggest
mobile
company
you
haven’t
heard
of
.
.
.
Over 31,000 employees
• 65% have engineering backgrounds
175 worldwide locations
• Headquartered in San Diego, CA
• 24% of employees located internationally
Employee growth
• Total employee base grew 90% in past five years
• International employee base grew 200% in past
five years

4. 4
We
are
Qualcomm’s
Mobile
Learning
Team
Apps
to
make
work
life
easier
Mobilizing
our
infrastructure
Encouraging
Employee
Apps
Smarter
use
of
mobile
at
work
Learning
what
works
for
Qualcomm,
then
sharing
it!

5. 5
The
Qualcomm
Employee
App
Store
appstore.qualcomm.com

6. 6
Searching
for
the
best
content
and
apps
We
buy,
we
borrow,
we
build.
Always
looking
for
beJer
apps
.
.
.
Vendor
Custom-­‐built
or
off-­‐
the-­‐shelf
Qualcomm
Developed
Internally
developed
for
higher
degree
of
context
or
showcase
in-­‐house
experQse
User
Generated
Curated,
freely
available
content
from
global
sources

7. 7
Working
with
leading
3rd
party
vendors

8. 8
AnalyQcs
=
Feedback
loop

9. 9
Guerilla
Learners
Digital
Reality
Do you know any guerilla learners?

10. 10
Mobile is an awesome way
to bring learning TO
your learners

11. 11
New
tools,
old
tricks?
Stepping
beyond
“mobile
as
a
window
onto
big
screen
content”
What can mobile offer us that we can’t do at the
moment?
How to use “context” to reach new learners, in new
places?
Learn from mobile advertising, payments, health . . .
New generations of learners demand more adaptive,
personalized, immediate content
New Learning Tools need New Learning Techniques!

12. 12
Context
is
the
glue
between
Digital
&
Reality
You
are
ALREADY
engaged
in
this
fundamental
shi
.
.
.

13. 13
Museum
Tour

14. 14
iBeacon
Bluetooth
Low
Energy
(BLE),
Bluetooth
Smart
Small, cheap beacons that broadcast a unique signal
Most use standard BLE calls, but some (like Paypal)
add dedicated apps and services.
Offers cheap, open indoor positioning!
Some are mobile, some fixed.
Phones can be beacons too!
Gimbal
Proximity:
Free
developer
SDK
Lowest
cost,
highest
security
beacons,
as
used
in
Apple
Stores
www.gimbal.com

15. 15
iBeacon
/
BLE
Most
indoor
posiQoning
works
a
bit
like
this
Images from slashgear

16. 16
Qualcomm
Museum
Tour
bit.ly/QMuseumTour

17. 17
Museum
Tour
Would
you
change
your
learning
design
if
you
knew
where
your
learners
were
when
they
used
your
app?

18. 18

19. 19
Linking
digital
media,
and
interacQvity
to
your
camera
view
Augmented
Reality
Anatomy
4D
Word
Lens
LeafSnap
Augmented
Pump
sample
Great
demo
vids:
hJp://bit.ly/ARdemos

20. 20
Augmented
Reality
Most
AR
use
cases
work
a
lot
like
this
..
Image from VirtualMob

21. 21
Augmented
Reality
Ways
to
use
it:
AR
Browsers:
Easy
creaQon,
and
sharing
of
AR
content.
Learners
download
the
browser,
then
access
your
content
(and
lots
else)
Dedicated
apps:
Most
AR
apps
you
see
promoted
are
dedicated.
Oen
for
an
adverQsing
campaign,
an
augmented
book
/
magazine
/
toy.
Built
on
free
SDKs
from
vuforia,
metaio
and
a
few
other
experts
Vuforia
=
Qualcomm’s
AR
engine.
www.vuforia.com
LAYAR
AURASMA
WIKITUDE

22. 22
Qualcomm
Virtual
Photo
Booth
Made
with:
Vuforia
bit.ly/virtualpb

23. 23
Augmented
Reality
Key
features:
Learners need:
- Targets to aim at
- Your App, containing trigger media
- (optional) Internet access
Next generation AR:
- Tracking. (you need tight yet forgiving target tracking)
- Performance. Make sure it feels natural, even on older phones.
- SLAM. Tracking beyond the target. Dynamic mapping of environment
- Rich interactivity. Many AR apps use 3D game engines, like Unity3D
- 3D targets. Real targets.

24. 24
How could your training change if your app
knew what your learners were looking at?

25. 25
And
moving
beyond
phones
.
.
Wearables.
Waveables.
Hideables,
Controlables!

26. 26
What
happens
when
they
are
all
connected!
When
the
web
isn’t
enough
–
Internet
of
Everything
Device
to
device.
Some
smart.
Some
not!
New
standards
are
emerging
to
allow
inter-­‐connecQon
For
learning:
this
is
mostly
about
transport,
but
also
offers
cheap
access
to
new
devices,
like
sensors

27. 27
All
of
these
technologies
=
mobile
CONTEXT

28. 28
How
does
learning
content
change
in
this
new,
connected,
hyper-­‐contextual
world?

29. 29
Content
Design
ConsideraQons
1.
Hand
over
control
Context
is
provided
by
external
triggers,
no
need
to
embed
it
in
the
content.
ShiB
your
design
from:
“e-­‐learning
course”
to
“performance
support
plus
explanaHon”
HTML5,
xAPI
/
Tin
Can

30. 30
Content
Design
ConsideraQons
Qny.cc/oldelingo
Hybrid
game
engine
+
Leitner
memorizing
system
Made
with:
HTML5
on
Node.JS

31. 31
Content
Design
ConsideraQons
2.
Break
it
up!
Smaller,
discrete
Content
Fragments
Content
focused
on
one
context
/
item
/
trigger
Easy
to
repurpose
Demo
link:
hJp://Qny.cc/museumQmeline
Qualcomm
How2
guide:
hJp://Qny.cc/how2Qmelinejs
HTML5,
Qmeline.JS

32. 32
Content
Design
ConsideraQons
3.
Easy
to
share
and
link
to
You
no
longer
control
the
device,
or
the
transport
mechanism.
Ensure
content
plays
well
on
any
device,
and
is
easy
to
share
a
link
to.
(URI,
html,
mp4)
HTML5,
node.js

33. 33
Content
Design
ConsideraQons
1.
Hand
over
control
Context
can
be
provided
by
external
triggers.
No
need
to
embed
it
in
the
content
2.
Break
it
up
Smaller,
discrete
Content
Fragments,
focused
on
one
context
/
item
/
trigger
3.
Easy
to
share
&
reference
Ensure
content
plays
well
on
any
device,
and
is
easy
to
share
a
link
to.
(URI,
html,
mp4)

34. 34
WorkLearnMobile.org
Case
Studies
Trends
and
ideas
News
&
Views
Insights
from
Qualcomm’s
m-­‐
learning
team
Resources
Links
to
m-­‐learning
info
Expert
Insights
Free
advice
from
experts
Geoff
Stead
Sr
Director,
Qualcomm
@geoffstead