Japan's population is aging and declining, so the government is implementing policies and campaigns to encourage citizens to have more children. These include providing financial support for families with children through tax breaks and subsidies for health care, education, and paternity leave. Artificial insemination options are also being promoted as more affordable and accessible for couples struggling with fertility issues or who want children but lack a partner. Public messaging emphasizes that having children is now easier and more financially feasible due to these government programs.