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EBriks-Digital Marketing Trendes for 2013
- 1. The future of Digital Marketing. Personal Targeting = I am my media
- 2. The Present & Future of Digital Marketing
- 3. Agenda • The Past • Where have we been? Thru the lens of: • The survivors • The Marketing Tools • The Present • The Web • Where are we now? • The Mobile Space • The thrivers • The Social Grid • The Future • Advertising • Where are we going? • Shopping • The drivers
- 4. The Past: DotCom Madness What happened? Who survived?
- 5. So, What Was Marketing 1.0? Dial-upi-that SPAM Telemarketing vortals adware SPAM SPAM DM TV What’s New! e-this eMail WEB Flash Animations dot.com Radio portals hortals SPAM SPAM SPAM About Us PORN Blinking Banners Pop-ups Contact Us dot.gone links SPAM Directories spyware What’s SPAM Hot Brochureware SPAM Press SPAM
- 6. Web 1.0: The Highs & Lows • 1986: Internet formed • 1990: iMdb launches in Usenet • 1992: WWW launched • 1995: Netscape IPO, craigslist founded • 1996: Flash 1.0 • 1997: Steve Jobs rejoins Apple, first „weblog‟ • 1998: Microsoft Anti Trust • 1999: Y2K panic, Blogger launched • 2000: The Crash, Napster sued • 2001: The Meltdown
- 7. What was Web 1.0? “Read Only” = Brochure-ware
- 8. What was Mobile 1.0? Talk + Text = Mobile Phones
- 9. What was the Social Grid 1.0? 6 degrees of separation = You‟re in my contact list
- 10. What was Advertising 1.0? Links + Listings + Banners + Pop-ups + Buttons + Spam = Ad Nauseum + Inbox Invasion
- 11. What was Shopping 1.0? Limited Interactivity perception reality = eCatalog eCommerce
- 13. The Survivors
- 14. Lessons Learned Start with a Business Model And then a A Business Plan Order & Process beats Fast & Loose Substance beats Style
- 15. The Present: Digital Marketing2.0 What‟s Happening? Who‟s Thriving?
- 17. So, What‟s Marketing 2.0? mash-ups web services mobile VoIP call centres rich media widgets m-this file-sharing POD AdWords iP-that eCRM playlists tags integration wireless WiFi video API Social networks iPTV RSS 3G GPS targeted banners Broadband VOiP virtual worlds WIKI blogs AI search AJAX user-generated POS
- 18. Web 2.0: The Highs & Lows
- 19. What‟s Web 2.0? “Read/Write” = The Customer Strikes Back
- 20. What‟s Mobile 2.0? Talk + Text + Web + Media + Apps = Mobile Devices
- 21. What‟s the Social Grid 2.0? one degree of separation = We‟re all just a click away
- 22. What‟s Advertising 2.0? Contextual & Behavioural Targeting = Ad Relevance
- 23. What‟s Shopping 2.0? Customer Ratings, Reviews & Recommendations = weCommerce
- 24. The Code of QUALITY the Road People want cool stuff ACCESS Make it easy to find OPENNESS Don‟t bullsh*t CONTROL Let them play with it
- 27. Enough Already The 2.0 World is changing the way we do everything! Shop Find Travel Watch Date Bank Work Stay up to date Meet Communicate Learn Search Interact entertain Play Listen Evaluate Find info
- 28. Lessons Learned The customer is always right Your customers are your brand Customers expect choice and control WOM is the best form of advertising
- 29. The Future: Marketing 3.0 Where‟s it going? Who‟s driving?
- 31. Marketing 3.0? ?
- 32. Web 3.0? “Read/Write/Execute” = The Customer Customizes
- 33. Mobile 3.0? The whole world in my hands = My Device is Me
- 34. the Social Grid 3.0? zero degrees of separation = I‟m the centre of my universe
- 35. Advertising 3.0? Personal Targeting = I am my media
- 36. Shopping 3.0? Preferential Personal Purchasing Power = meCommerce
- 37. The Drivers: Leading the Pack
- 38. How to Get Ahead Open Invite Listen Ask Respond Share Question the Macro Observe the Micro
- 39. PUSH PULL