George Tsakraklides

London, United Kingdom, London United Kingdom

Senior Client Manager / Associate Director at Millward Brown

Advertising / Marketing / PR

Market research consultant with a 10-year track record of helping brands find themselves, find their customers and achieve their market potential. Triple-qualified Food Scientist, Molecular Biologist and Chemist with 10 years R&D experience in the US and UK and an inside understanding of the healthcare, biotechnology, pharmaceuticals and food & beverage space. Particular interests include branding and product innovation Market research insight areas: Customer journeys and unmet needs, new product development and product positioning, brand positioning and brand development, emotional insight and emotional branding, marketing and pricing strategy, customer satisfaction, communications...