Personafied

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Experienced Digital and Content Strategist. Over the past decade. I've worked with clients such as Hewlett Packard, Citibank, South Africa Tourism, Morrisons, Which?, McDonald's, RIM, NSPCC and Audi to conceive, develop and design remarkable customer experiences that deliver tangible results. Prior to my professional career, I used to write films for a living. I created and co-wrote Valiant, an animated feature film featuring the voice talents of Ewan McGregor, John Cleese and Ricky Gervais. Released in 2005, the film grossed nearly $60m worldwide. I sold and wrote further scripts for Working Title, DreamWorks and BBC Films amongst others. Also written and self published a children'...

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Personafied

Presentations

A dummies guide to storytelling

Mortgage Marketing: Home Manager Service

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Brand Tensity: Opposites Attract

What are people, who nobody is listening to, saying?

20 steps to drive content marketing success with SEO

content modelling for personalization

Outsmarting The Search Competition with Predatory Thinking

How to Create an Agile Content Factory for Continuous Publishing

Winning with content, the NCAA redesign story - UX Strategy Summit

Modular Content: How to Repurpose Content Personalized for Target Audiences

Keith Schengili-Roberts - DITA Worst Practices

How to Build SEO into Content Strategy

The Future of Omni-Channel Banking

Competitive Intelligence - How To Track Your Competitors

What Is The ROI of Content Marketing? #Forward16

How To Plan And Build A Successful Content Marketing Strategy

Mini Cooper: Awesome Integrated Campaign: Lecture 9_Oct21

Mini Cooper: Bigger Than You Think

Mini - Anatomy of a Brand

The Best in Financial Services Content Marketing

The Atomic Guide to Content Strategy

Imagine your customer becomes your friend

Next-Generation SEO Strategies That Will Future-Proof Your Content

Case Study: "Scaling Social Content: How The Clorox Company Stays Social across 15+ Brands"

Fashion Touchpoint Strategy - The Fashion Cycle Meets Customer Journey

The Other C Word: What makes great content marketing great

Healthcare Marketing Executives: Are You Ready for the Future?

Flexible Content Requires Future-Ready Organizations

Managing the Content Process

Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit

Proving The Value Of Content Marketing

How to sell MCS - Managed Content Services