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1. Build your online reputation – Why do you need to think about it for your business?
Are you running your own business? If yes, then it is of utmost importance to build your positive
image online. If you’re having a good reputation, then it means your customers are satisfied with
your services. As such, they may tell other people about your business and you may get more
customers with time. It has become a necessity to build your positive image online in today’s
competitive world. This is because people are dependent upon the information that they get
online before they may take any decision. Thus, make sure that you build a good reputation
amongst your customers online.
Some sources that can help you in your online business
Read on to know some sources that can help you to create your business on the Internet.
 Your own business - Your company’s website, blogs and press releases are a source of
information about your online business. This will help you to establish your online
business in the most successful manner. You need to make an informative and user-
friendly website with original and unique blog posts and press releases. This should be
your first step in order to establish your online business successfully.
 Your potential customers – People are very much interested in going through the
reviews of the different products and services that have been posted in different online
sources before they may take any decision. The customers who are satisfied with your
products and services will share about their experience, for sure. You must know that
customer satisfaction is most important for the success of any business. However, it is
definitely a serious matter when you consider online reputation management factor. If
any customer posts a negative feedback of any of your product/service, then this may
destroy your business completely. You may even end up losing a good number of
customers when they check this particular review. A good strategy is you should reply to
the negative comments that you may find on the different websites by addressing the
matter in a professional way. Thus, the other clients may get to know that you care for
your customers and as such, have devoted time to reply to these complaints on online
forums.
 Your past and present employees – Your present employees are certainly the best ones
who will help you to get information about your business. As such, you should give
importance to their feedback and try to spend time in satisfying them. Although your past
employees will not have much control on your business, they are also a source for you to
get information about your business. You may think about the legal ways to let your
employees post negative information online. You need to know that is a part of managing
your reputation online.
The businesses that may not be having internal resources for checking their online brand may use
online reputation management service as their best option. The companies that focus in

2. managing their online presence look for a convenient way to protect their presence on the
Internet without spending much effort for running their business.