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Gerenciando Blog: Social Media / Técnicas de SEO

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Conceitos básicos de Social Media e Técnicas de SEO

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Gerenciando Blog: Social Media / Técnicas de SEO

  1. 1. SOCIAL MEDIA E Adelson TÉCNICAS DE SEO Smaniawww.gerenciandoblog.com.br 1
  2. 2. QUEM SOU EU?  Adelson Smania  Graduado em Tecnologia da Informação  MBA em Administração  Atuo profissionalmente em TI desde 2000  Na internet desde 1997  1º blog: www.tdseries.com.br, em 2008  2º blog: www.gerenciandoblog.com.br, em 2009  Atualmente: “part time pro-blogger”www.gerenciandoblog.com.br 2
  3. 3. O GERENCIANDO BLOG  Metablog  Artigos sobre SEO, mídias sociais, serviços, ferramentas e comportamento  Nascido de minhas próprias dúvidas e dificuldades  Criado e mantido na plataforma Blogger  Entre os 1.000 sites mais visitados no Brasil (Alexa Rank)www.gerenciandoblog.com.br 3
  4. 4. SOCIAL MEDIAwww.gerenciandoblog.com.br 4
  5. 5. WEB 1.0 X WEB 2.0 Web 1.0 Web 2.0 Sites Conteúdo estáticos dinâmico Apenas Permite leitura interação Visitante Visitante espectador colaborador Divulgar Trocar informações informações Plataforma Múltiplas única plataformaswww.gerenciandoblog.com.br 5
  6. 6. A ERA DA WEB SOCIALwww.gerenciandoblog.com.br 6
  7. 7. QUEM PRODUZ O CONTEÚDO?  Vídeo 1www.gerenciandoblog.com.br 7
  8. 8. A REAÇÃO  Vídeo 2www.gerenciandoblog.com.br 8
  9. 9. OS BLOGS  O que é um blog?  Todo blog é um site  Autor é identificado  Interação entre leitor e autor  Atualizações regulares  Desenvolvido em uma plataforma pronta  Utilidade  Divulgação de notícias  Tutoriais  Opiniões  Receitas  Etc.www.gerenciandoblog.com.br 9
  10. 10. O IMPACTO DAS REDES SOCIAIS  7 bilhões de habitantes no mundo  1 .5 bilhão acessam a internet  1 .1 bilhão acessam redes sociais  45 milhões acessam redes sociais no Brasilwww.gerenciandoblog.com.br Dados comScore. 2011 10
  11. 11. CRIANDO UMA COMUNIDADE EM TORNO DE SEU NEGÓCIOwww.gerenciandoblog.com.br 11
  12. 12. FERRAMENTAS DE AUTOMAÇÃO  FeedBurner – Novos posts do blog para o Twitter  Networked Blogs – Novos posts do blog para Facebook  Timely, Postcron – Melhores horários para Twitter e Facebook  Future Tweets – Programação de mensagens no Twitter Nada substitui a interação manual!www.gerenciandoblog.com.br 12
  13. 13. FERRAMENTAS PARA MONITORAMENTO  Tweet Deck  Hoot Suite  Social Mention  Google Alertswww.gerenciandoblog.com.br 13
  14. 14. MAS, EU NÃO GOSTO DE REDES SOCIAIS DIÁLOGO INTERAÇÃO COLABORAÇÃO FIDELIZAÇÃOwww.gerenciandoblog.com.br 14
  15. 15. TÉCNICAS DE SEOwww.gerenciandoblog.com.br 15
  16. 16. O QUE É SEO? Search Engine Optimization Otimização para mecanismos de buscawww.gerenciandoblog.com.br 16
  17. 17. EFEITO DO SEO palavras chave / keywords resultados patrocinados resultados orgânicoswww.gerenciandoblog.com.br 17
  18. 18. COMO ISSO FUNCIONA?www.gerenciandoblog.com.br 18
  19. 19. COMO FICAR BEM POSICIONADO NO GOOGLE? 1. Escreva sempre conteúdo original e de qualidade 2. Mostre ao Google que o seu conteúdo é o melhor 3. Foque o seu leitor, não o Google FÁCIL? Nem tanto...www.gerenciandoblog.com.br 19
  20. 20. DICAS  1 . Tenha um domínio próprio http://seublog.blogspot.com Baixo Custo Seriedade http://www.seublog.com.br Confiança Controle Independênciawww.gerenciandoblog.com.br 20
  21. 21. DICAS  2. Trate um tema definidowww.gerenciandoblog.com.br 21
  22. 22. DICAS  3. Escreva bem  Textos organizados, com pontuação e parágrafos  Ortografia e gramáticas corretas são fundamentais  Plágio, nunca!  ... nem copiar artigos  ... nem mesmo com autorização do autor!www.gerenciandoblog.com.br 22
  23. 23. DICAS  4. Inclua elementos importantes em seu artigo Título chamativo: “Por que a votação do Marco Civil interessa a você” Metatag “description”: Textos âncora em links: Clique aqui para aprender SEO Aprenda SEO URL Correta:www.gerenciandoblog.com.br 23
  24. 24. DICAS  5. Cuide do seu design e velocidade de carregamentowww.gerenciandoblog.com.br 24
  25. 25. DICAS  6. Conquiste links de qualidade para seus artigos  Indicações naturais  Contato com outros sites e blogs  Redes sociais  Comentários em blogs  Guest posts  Detalhes  Dofollow x Nofollow  Texto âncora  Os melhores são os mais difíceiswww.gerenciandoblog.com.br 25
  26. 26. DICAS  7. Utilize as redes sociaiswww.gerenciandoblog.com.br 26
  27. 27. FERRAMENTAS DE APOIOFerramentas do Google para Webmasters Google Analytics Ahrefs Site Explorer www.gerenciandoblog.com.br 27
  28. 28. COMO COMEÇAR Desafio: apareça em 1º lugar no Google com o nome do seu site ou blog!www.gerenciandoblog.com.br 28
  29. 29. REFERÊNCIAS  Social Media  Como integrar seu blog ao Facebook  Divulgando seu Blog no Facebook  Destaque suas publicações no Facebook  Anunciar no Facebook - Vale a pena?  Gadget com contadores para redes sociais  Timely: o melhor horário para Twitter e Facebook  Programe Tweets Futuros com o FutureTweets  As 5 Melhores Ferramentas para Usar com o Twitter  Como Conseguir 1.000 Seguidores no Twitter  SEO  Como Aparecer no Google?  15 dicas de SEO do Google para iniciantes  SEO no Blogger: Resumo  Google e a Ditadura dos Top 10 – Parte 1  Como configurar o Google Analytics em seu blog  Ferramentas do Google para Webmasters: Sitemaps  Analise seus backlinks com o novo Ahrefs Site Explorerwww.gerenciandoblog.com.br 29
  30. 30. DÚVIDAS?www.gerenciandoblog.com.br 30
  31. 31. Contato: www.gerenciandoblog.com.br adelson@gerenciandoblog.com.br www.twitter.com/gerenciandoblog www.facebook.com/gerenciandoblog OBRIGADO!www.gerenciandoblog.com.br 31

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